Your content isn't connecting with audiences on certain channels. How can you turn things around?

To improve content performance on underperforming channels: Analyze Data: Review engagement metrics to understand what's not working. Understand Audience: Reevaluate your target audience on those channels—consider their preferences and behavior. Refine Content: Adjust your content style, tone, and format to better resonate with the audience. Test and Experiment: Try new content types, posting times, & strategies to see what works best. Engage & Interact: Actively engage with your audience through comments, polls, and direct messages to build a connection. Monitor and Adjust: Continuously track performance and be ready to make further adjustments based on results. Focus on data-driven decisions and audience alignment to turn things around.

In order to work out what your audience wants you need to experiment with different content types. If you look closely, you’ll soon start to spot patterns and trends, which will help you determine what your audience wants, what they are interested in, what they engage with the most, etc. Bear in mind you may notice different trends for different platforms, as people consume content differently depending on the platform.

If the content isn't connecting, it's time to rethink the strategy. Refiguring the audience mix: - Identify their age, interests, and behavior. - Understand the audience's values and what drives them. Reassess the content: - Ensure relevance and quality. - Maintain consistency in tone and style. Optimize for different platforms: - Tailor content to fit each platform. - Utilize features like stories or live streams. - Track performance to see what works. Experiment and rerun: - Try different content types and formats. - Use A/B testing to find what resonates best. - Continuously improve based on feedback. - Respond to comments and build relationships - Ask open-ended questions and run contests to boost engagement.

An example ive seen is, refocus your content strategy by understanding your audience’s needs and preferences on each platform. Tailor your messaging, tone, and format to resonate with specific channels, ensuring relevance and engagement to rebuild connection and drive results.

Strip it back to basics. Why did you start? Figure out what made your original audience join you and what has changed since then. Look at your content at least every month and review what's performing the best. Tweak and repost this content strategically over the next month and see if it's still working. You need to post a lot and experiment different types of content to learn the most about your audience. Ask your audience what they enjoy and listen to them. Think value add over everything. People are getting pickier with who they choose to follow - make sure your page is so informative and beneficial to them, that they can't ignore it.

Deepening your understanding of your audience is crucial for turning around content engagement. Here's why: Tailor content: Ensure you customize your content to address the specific interests and concerns of your target audience. Always conduct audience research by utilizing tools like social media analytics and surveys to gather data on your audience's demographics, interests, and behaviors. Don't forget to develop detailed profiles of your ideal customers to understand their needs, pain points, and motivations.

Start by analyzing audience data on each channel to identify preferences, behaviors, and pain points. Use this insight to tailor content that speaks directly to their needs and interests. Experiment with different formats, tones, and posting times. Engage with feedback and adjust strategies accordingly. Continuously monitor performance to refine your approach, ensuring your content resonates and drives engagement.

Investiga cuáles son las conversaciones donde tu audiencia está presente y en qué conversaciones está presente tu marca ¿Cuál es la brecha entre estos dos escenarios? Y desde esa brecha comenzar a conectar ambos escenarios. La conexión viene porque estas atendiendo sus intereses y necesidades, pero debe ser genuino.

User research is KEY! User research and insights are a continuous activity and with that, you need to check in with users and ask them how they are receiving things. Gather their feedback Go through flows with them like through prototype testing Truly understand what they want: their deepest needs and desires. The key here is to actively listen to your users. :)

Explore também: - valores do público - interesses em comum - estilo de vida que influenciam as decisões de consumo de conteúdo. - Comportamentos - Motivações - Maiores medos E o mais importante: OUÇA O SEU PÚBLICO - Realize enquetes na plataforma para recolher informações valiosas do público - Abra caixinha de perguntas para entender quais são as principais dúvidas dos usuários e o que eles esperam de você

Refreshing your content strategy can be a powerful way to re-engage your audience. Keep reading; Analyze Performance: Always review your past content to identify what has worked well and what hasn't. Revisit your goals: Make sure your content aligns with your overall business objectives and audience goals. Update outdated content: Refresh old content to make it more relevant and engaging. This is what I also do a lot. Leverage user-generated content: Alawys encourage your audience to share their experiences and stories related to your brand.

In my experience, incorporating a unique yet relatable perspective can be an easy way to refresh content. When content reflects authentic experiences or insights, it becomes easier for others to connect with it. This can be achieved by weaving in real stories, personal anecdotes, or adopting a more conversational tone. As a bonus, this approach also helps build trust and loyalty, turning casual viewers into engaged followers.

Small changes can make a significant impact - tweaking the tone to align with the platform's culture, updating visuals to catch the eye, or reworking headlines to become irresistibly clickable can all contribute to a more engaging content strategy. Don't be afraid to experiment with different content formats too. Whether it's stories, polls, or live sessions, providing a more interactive experience can breathe new life into your strategy and re-engage your audience.

L'une des questions que l'on me pose le plus souvent, qu'est-ce que je fais avec mes vieux textes? Rafraichir ses textes qui datent d'au moins 6 mois et parfois quelques années est une excellente pratique. 1- Vous pouvez les ajuster avec votre nouvelle orientation. 2- Vous montrez aux moteurs de recherche que des efforts sont faits pour mieux renseigner vos lecteurs. 3- Vous mettez à jour vos statistiques dans vos textes, mettez à jour vos images et introduisez de nouvelles questions. 4- La date de publication change lors d'une mise à jour, vous montrez alors que vous êtes actif et produisez du contenu frais. Ce qui est toujours une bonne chose.

Na minha experiencia, testar é tudo! Não tenha medo de testar novos formatos de conteúdo e explorar ao máximo a sua criatividade. Muitas pessoas preferem se espelhar em benchmarks e em pessoas de sucesso, mas acabam sendo cópias baratas e perdem toda a sua personalidade e essência.

Knowing your Audience is one of the major keys that can boost your engagement reach, conduct thorough audience research to identify their demographics, interests, and behaviors. Optimising your content for effective reach and visibility by ensuring your content is visually appealing, informative, and timely. Don't forget to use strong calls to action to encourage engagement. Engage with your community, this is what I do mostly to boost my engagement reach by responding to comments, messages, and mentions promptly to foster a sense of connection with my audience. Experiment with different formats, try various content formats like videos, polls, or live streams to see what resonates best with your audience. Remember, consistency is key.

For a unique "Engagement Boost" approach, try creating interactive content that involves your audience in decision-making. Polls, quizzes, or "choose your adventure" style posts invite users to actively participate. You can also leverage storytelling by featuring user stories or testimonials, which makes your audience feel seen and valued. Another tactic is gamification—introducing challenges or contests that encourage friendly competition and community interaction. Engagement thrives when people feel involved, so turning your content into a collaborative experience can elevate connections.

When it comes to boosting engagement, I actively participate in the conversation by responding to comments promptly and thoughtfully. I make it a habit to ask for feedback regularly, showing my audience that their opinions matter. I also encourage user-generated content by creating campaigns or challenges that invite followers to share their experiences and stories. I create content that taps into current trends or addresses specific pain points, sparking meaningful discussions. For me, engagement goes beyond just broadcasting messages; it’s about creating an ongoing dialogue that makes the audience feel genuinely heard and valued.

Para aumentar o seu engajamento é necessário ter estratégia específicas que incentive o público a interagir, como: - Call to action no final dos conteúdos - Pedir a opinião do público sobre determinado assunto - Oferecer algum conteúdo de valor caso a pessoa comente no seu conteúdo Uma excelente estratégia é fazer o formato de conteúdo de OPINIÃO. As pessoas são motivadas a comentar em um conteúdo quando DISCORDAM dele, e não quando concordam. Está enraizado no cérebro no ser humano. Por isso, sempre que você se posicionar e expressar suas opiniões, a probabilidade de ter maiores comentários é maior. Pois vai ter muita gente querendo se expressar também e abrir novas discussões. Isso é excelente para pegar insights do seu público.

Encourage audience participation through interactive content. Implement polls, quizzes, contests, and live streams to foster a sense of community and encourage engagement. Leverage user-generated content to create a more authentic and engaging experience. Encourage your audience to share their thoughts, experiences, and opinions related to your brand or products. Respond promptly to comments, messages, and mentions to demonstrate that you value your audience's feedback and engagement.

Je vais commencer par une analyse approfondie de ces publics pour mieux comprendre leurs besoins et leurs attentes. Ensuite, je vais adapter le format et le ton de mes messages à chaque plateforme, en utilisant un langage plus adapté et en proposant des contenus plus pertinents. Pour renforcer mon impact, je vais me plonger dans les communautés en ligne où ils sont actifs, en participant aux discussions et en créant des interactions. Enfin, je vais explorer des collaborations avec des influenceurs pour élargir ma portée et gagner en crédibilité.

The purpose of the message and the definition of the intended audience is therefore the starting point. If there are any past reference points and marketing researches, they must be tested and analyses must be read correctly. Relevant keyword research, interest analyses, competitor analyses, google analytics are the tools we use the most. Social media and meta analyses for content should not be overlooked. It is important to clarify the production functions of the content strategy, determine the relevant tools and budget for this.The important thing is that the message you will convey with the content reaches the right place.My favorite tools for social media planning are Sprout Social, Sendible, eClincher and Hootsuite.

It’s always important to follow the numbers. Watch your marketing automation analytics and Google Analytics to see where your audience is engaging and where they aren’t converting or are dropping off. Next, try refreshing your messaging or graphics, if it’s an ad or email, try A/B testing.

O processo deve se basear nesse ciclo: Objetivo > estudo de mercado > estratégia > produção > postagem > análise > alinhamento da estratégia

Utilize A/B testing to experiment with different content variations and determine what resonates best with your audience on each channel. Continuously track and analyze performance metrics to identify trends and make informed adjustments. Use data-driven insights to optimize your content strategy and improve your audience engagement.

Despite what this article says, if your content isn't connecting with audiences on a particular channel, it may not always be possible to turn it around. Because people may have a profile on many channels, and only spend time hanging out on a few. And you may simply be trying to reach them in the wrong place.

For me, consistent effort is indeed the cornerstone of turning around content engagement. How deep did you understand your audience? Just by conducting thorough research to identify your audience's demographics, interests, and pain points. Optimize content quality- Ensure your content is visually appealing, informative, and timely. Stay consistent because that's the goal, regularly post high-quality content on a consistent schedule to maintain visibility and engagement. Always remember that building a strong online presence takes time and effort.

The most common reason your content is not connecting isn't the content itself. It's the lack of regular conversation through content over a prolonged period of time. Make sure your content is valuable and easily approachable. But it's more likely that you're dropping a new blog post out of the blue without any context. Make sure when you're writing you reference what you said in the last post, so that it's part of a longer dialogue.

A consistência também te ajuda a aperfeiçoar cada vez mais o seu conteúdo e a sua estratégia. Quanto mais você produzir e analisar, melhor.

Showing up consistently is more than half the battle. Level set by settings an expectation of when you”ll post and then deliver on it. Posting less frequently but making it high quality can be more effective in building following.