Your headlining artist cancels last minute. How do you pivot your marketing strategy to still make an impact?
A star cancellation doesn't mean your event can't shine. Here's how to adjust your approach and still captivate your audience.
When a headliner bails, it's time to reframe and revitalize your marketing strategy swiftly. Consider these steps:
- Highlight other performers or aspects of the event that are unique and engaging.
- Use social media to transparently communicate changes, offering incentives for continued interest.
- Reallocate your budget to enhance the overall experience or book another notable act.
How have you adapted marketing strategies in the face of unforeseen changes?
Your headlining artist cancels last minute. How do you pivot your marketing strategy to still make an impact?
A star cancellation doesn't mean your event can't shine. Here's how to adjust your approach and still captivate your audience.
When a headliner bails, it's time to reframe and revitalize your marketing strategy swiftly. Consider these steps:
- Highlight other performers or aspects of the event that are unique and engaging.
- Use social media to transparently communicate changes, offering incentives for continued interest.
- Reallocate your budget to enhance the overall experience or book another notable act.
How have you adapted marketing strategies in the face of unforeseen changes?
-
When a headliner cancels last minute, immediately change course by announcing a special replacement or surprise act. Use social media to build excitement, emphasizing the unique nature of the new lineup. Offer exclusive incentives like discounted tickets, backstage access, or meet-and-greets to keep engagement high. Highlight the other performers and their strengths, and create urgency by framing this as a one-time, unmissable event. Be transparent about the change while focusing on the enhanced value of the overall experience. Keep your audience engaged with live updates to maintain momentum.
-
An entertainer cancels (or can’t make it because of weather/airline issues). Yikes! Because I typically only need a two-hour notice for local events, I have received last minute gigs because a sleight-of-hand magician, guitar soloist, or another reader didn’t show up. I think event planners are becoming a bit more savvy and asking the question, “How much notice do you need to be at an event?” There has only been one event that I was forced to miss. New Year’s Eve in Reno…Flight was about to land in Reno on the day of the event and the pilot announced, “Sorry Folks, we can’t land because of the weather. We’re going back to Vegas.” The client had already processed payment and I extended credit for an upcoming event (Mardi Gras).
-
I have a vast experience as emcee, I would pivot placing myself as the headliner and bring in a few others to create a learning creative alterative.
-
Je rajouterais deux aspects : - Les interactions : répondre rapidement aux commentaires et aux questions. - Dédommager les consommateurs du prix du billet, mais offrir pour plus tard des offres spéciales (réductions ou cadeaux) pour les inciter à revenir même après une mauvaise expérience.
Rate this article
More relevant reading
-
PlanningWhat are the best practices for creating a clear and compelling vision and mission statement?
-
Creator EconomyHow do you use your brand and network to get more exposure?
-
Sports MarketingHow can sports marketers use framing and anchoring to influence fans' perceptions and choices?
-
Sports ManagementHow can you keep your fans engaged in the digital age?