When a partnership needs a new direction, start by highlighting shared goals. Use clear data and relatable examples to show why change is necessary. Listen actively to your partner’s concerns, framing the shift as an opportunity rather than a risk. Focus on mutual benefits, fostering trust and collaboration throughout the process. Share a compelling vision and offer a phased plan to minimize uncertainty. Engage your partner in co-creating solutions, ensuring their voice shapes the transformation.

To persuade your business partner to adopt a new model, start by presenting data and case studies showing the model's success. Highlight mutual benefits, focusing on how it will positively impact both roles and the company’s future growth. Emphasize the scalability and sustainability of the new model, showcasing potential for long-term success. Offer a phased approach to reduce risk, allowing for adjustments as needed. Address concerns with clear risk management strategies and financial projections, ensuring a well-thought-out transition plan.

Create a trusting and collaborative environment where both partners feel valued and engaged. Use data, shared goals, and open communication to highlight the new model's advantages and ensure successful implementation. Show how the new model aligns with both partners' objectives and benefits. Provide concrete evidence of the proposed model's effectiveness. Involve the partner in developing the model. Highlight the model's contribution to sustainable growth and lasting relationships. Showcase how the new model enables joint innovation and value creation. Illustrate how the model better addresses customer needs. Provide examples of other companies transitioning to new models. More insights from partnerships leaders at the @Tech Alliance Pod.

Assess the current business model - what's not working well at the current moment and what might be the challenges in the future; and reflect on the need for a change. Seek to understand the position of you business partners and what each of them may be looking for. It's a long term partnerships that we are seeking, and it's important to respect and understand each other. Assess the pros and risks of the new business model, and plan out a draft roadmap together with your partners. If there are existing case studies, it would provide useful information but be cautious as not all businesses will function in the same way. Work with the partner to establish the long term and immediate plans, and phase the shift.

Focus on the benefits: Show how the new model aligns with shared goals, solves existing challenges, and creates growth opportunities. Use data and examples to back your points and invite their input to make it a collaborative decision.