First, try to understand what works and what does not work and each different media. Is it a messaging problem ? Is it a creative problem or an audience mismatch with your product feature ? Define your core product features and added value. For each of your competitive features, define a core message. Adapt your messaging and most specifically your tone and the medium to support your differentiators. Measure the difference in the call to action expected and define specific rules for future communication

To ensure product messages resonate across platforms, start by understanding your audience on each one. Tailor your messaging to align with the platform's tone, style, and user expectations. Use analytics to identify what works and what doesn’t, and adjust accordingly. A/B test content to refine messaging and ensure consistency in your brand voice while adapting to platform-specific nuances. Leverage visuals, concise headlines, and interactive formats where applicable. Engage directly with your audience through comments and polls to gather feedback. Continuous optimization and staying attuned to trends will help align your messages effectively across all platforms.

Great question! Adapting product messages across platforms is critical. I’ve found that tailoring the tone and style to match the platform’s audience while keeping the core message consistent is a game changer. How do you adjust your messaging strategy for different channels?

Before addressing adaptation, it is important to demystify the common belief that every platform has a different audience, and therefore content cannot be repurposed from LinkedIn to Facebook. In reality, your product messages can resonate across platforms by aligning with Google's 7-11-4 rule: reach the same person across four platforms with a consistent message to achieve 7 hours of engagement and 11 touchpoints. While formats—text, voice, image, or video—may vary, the core message must remain consistent. Pairing this with a respectful yet distinctive tone ensures your content stands out and resonates effectively.

Crafting effective product messaging is a dynamic process, evolving to resonate with your audience across platforms. Start with dogfooding—experience your product as a user to uncover insights, eliminate blind spots, and ensure authenticity in communication. Next, use win-loss analysis to refine your Ideal Customer Profile (ICP), especially in hybrid approaches like MQLs and SQLs. Insights from the end of the funnel help structure targeted and relevant messaging. Lastly, focus on scaling your message by blending AI-driven precision with a human-centric approach. This combination ensures adaptability, nuance, and impact, elevating your product messaging across diverse channels.