To rebuild fan trust after a PR crisis: 1. Admit the problem and do this in the most transparent manner possible. 2. In addition, proactive and visible correction should be done immediately. 3. Improve accountability for the building's activities 4. Use the various platforms on social media and events to interact with fans 5. Put into practice community outreach services 6. Demonstrate the commitment of each player in positive activities 7. Rebuild team culture visibly 8. Provide targeted fan reward engagements 9. Report progress's as often as needed 10. Show long-term work in improving a definite picture The general idea is to be true to the brand, responsible, and bring the brand closer to the fans.

A sports franchise should transparently acknowledge the crisis, issue a sincere apology, and outline clear corrective actions. They should engage with fans, demonstrate consistent positive behavior, involve players in community efforts, and communicate progress. By doing these, trust is rebuilt over time.