When stakeholders show indifference to sustainability, it's crucial to make the benefits clear and personal by emphasizing financial advantages like cost savings and ROI, aligning initiatives with their values, and showcasing success stories that resonate with their priorities. Highlighting regulatory risks, competitor actions, and industry trends can create urgency, while engaging them in co-creating solutions fosters ownership. Visualizing long-term impacts through tools like scenario planning, celebrating small wins, and providing accessible education can demystify sustainability and build confidence. Clear communication of measurable outcomes ensures trust and demonstrates the tangible value of sustainable practices.

The key is to show stakeholders that sustainability is not just an ethical or environmental concern but also a smart business strategy that will secure long-term growth, stability, and success. It is of major importance to make sustainability relevant to each stakeholder and to frame it as both a responsibility and an opportunity. Indicatively: - Show how sustainability drives profitability - link it with shareholder value - Link to Regulation and Risk Management - Leverage Data and industry examples

For stakeholder indifference use 1. Legislation. Stick works faster than carrot. 2. Industry associations and the network thereof. Peer pressure works. 3. Chart out stakeholder involvement and circulate to all stakeholders. Fear of missing out works. 4. Appeal to their goodness. May work. Finally don’t really bother about everyone. Not everyone has the same agenda when it comes to Esg. Start making progress and the world will join you.

Be Specific: Replace vague phrases with concrete details about sustainability efforts, such as specific initiatives or measurable impacts. Use Original Language: Embrace creativity and originality in messaging, avoiding overused phrases like "going green" or "better future" that dilute meaning. Explain the Why: Clarify the motivations behind actions to enhance credibility and connection with the audience. Admit Challenges: Acknowledge shortcomings and focus on improvement plans to build trust and authenticity

Involving Stakeholders is the most important part of your ESG agenda. ESG is about achieving end to end #Netzero and other factors from S and G. Across the supply chain. Naturally stakeholders are key to your success. What works is how such an effort will help their business achieve long term profitability and reduce risks. Your Esg flow chart should showcase this reeducation of risk and increase in profit for the long term. Finally board members have an intra-generational outlook. Board members from your stakeholders have a higher propensity to support Esg.