Website down hai, toh sabse pehle critical updates pe focus karo! Here's how to prioritize: 1️⃣Fix functionality: Ensure website is back up. Prioritize fixing core issues like loading, navigation, or checkout processes. Without functionality, content won't matter. 2️⃣Top-performing pages: Focus on pages that bring the most traffic or revenue—landing pages, product/service details, etc. 3️⃣Urgent content: If any time-sensitive content like promotions or announcements is pending, update it immediately. 4️⃣SEO-friendly updates: Once basic fixes are in place, focus on SEO—updating meta descriptions, titles, or keyword-rich content can help with rankings post-recovery.

When dealing with website emergencies, here’s how I would prioritize: Fix User Experience (UX) Issues: Address broken links, slow loading times, or non-working forms. This keeps visitors engaged and reduces frustration. Secure Your Site: If there are any security issues, like a breach or malware, fix them immediately to protect your users and brand reputation. Update Key Pages: Focus on pages that convert visitors, like sales pages or contact forms. Ensuring these work properly helps turn visitors into customers or leads. These steps will help keep your website functional, secure, and user-friendly during an emergency.

Website down vs urgent content update 1) Service restore ( bringing back the website online) always takes the priority 2) Communication - let the customers know that your website encountered issues through the holding page , so that customers will come back to the website at a later point 3) Identify and fix the issue 4) Bring the site online 5) Throttle the traffic so that the service restore will be in a controlled manner 6) Now check the content update and it’s benefits for both Clients and Customers 7) Based on the risk vs reward apply the content changes

When my website crashes, I focus on strategic priorities to address the issue quickly and effectively. First, I assess the impact—figuring out which updates or pages are critical for my business, especially those directly tied to revenue or customer needs. Then, I check visibility, giving priority to high-traffic pages that users depend on the most. While working on the fixes, I make sure to communicate promptly, keeping users informed about the situation through social media or email updates. It’s all about managing the crisis while maintaining trust and minimizing disruption.

In crisis time communication is most important, I have gone through such situation where my website was down and some urgent content update were needed and I first analysed the impact and prioritised ones which are having higher impact and that the same time you need to make sure whatever is going live must be correct and valuable to audience this way you can manage critical content updates and information during crisis time