Massively. Here's exactly how I did it: Got featured on Ali Abdaal's YouTube channel and went super viral. I didn't know Ali by the way, I just sent him a review copy of my book The Unfair Advantage. He was a rising star YouTuber. And he loved it so much he shared it and it got 3M views. He then hired me as his business coach then his book coach. And it happened again with another YouTuber Ruri Ohama, where it got almost 4M views! That's the power of a strong book concept. That's how I help others get book deals, even if they don't have an audience themselves: By honing and refining their message into a powerful book concept, and pitching it to publishers strongly. It's the most powerful way of amplifying thought leadership.

Through my 'Echo Chamber Inversion' approach, I partnered with a B2B marketing strategist to deconstruct the traditional thought leadership model. By co-creating a research series that explored how mid-market companies can elevate their expertise beyond conventional marketing channels, we transformed fragmented insights into a comprehensive playbook. Our collaboration didn't just expand reach—it redefined how B2B leaders can authentically amplify their strategic voice in a crowded digital landscape.

Broadened Reach: Collaborating with influencers extends your audience, as seen when Glossier partnered with beauty influencers to boost brand visibility. Influencers lend their trustworthiness, exemplified by CeraVe’s use of dermatologists as brand ambassadors to promote their products authentically. Co-producing valuable content, like My Pet Chicken's account takeover, showcases expertise while engaging both audiences effectively. Influencer partnerships foster community interaction, as demonstrated by a local fitness center that saw a 20% membership increase through collaborations. Maintaining consistent engagement with influencers cultivates loyalty, leading to sustained brand advocacy and deeper audience connections.

Even though I consider myself young, it is true that I was grown in an era in which traditional media and face-to-face conversations were the main spaces for persuasion. That has partially changed. In this context, learning new digital languages and making alliances with those who already master this art can be a good strategy for amplifying the messages we want to convey. However, I believe that the expert voice will continue to have greater influence than that of a person who is only a transmitter.