Stop using it as platforms to only spew out standard content that looks like adverts. Harness the power properly by leaning into content marketing, personal branding and using video and imagery to tell strong stories which emotionally connect with people, in combination with hard hitting facts to demonstrate donors will get good bang for their buck. Put some heart and soul into it. And for the love of baby Jesus and the wee donkey. Please encourage your staff to engage on your LinkedIn posts. If your workforce can't be bothered getting behind it, why should anyone else? Look like a team!

Social media is a powerful tool—but only when we get the basics right. At BRB, we’ve learned that: 1. A compelling story drives action. People don’t just support causes—they connect with the stories behind them. 2. An easy-to-understand product is essential. When donors know exactly what they’re contributing to, they feel empowered to give. 3. Emotions matter. A heartfelt post that shows the real impact of their support creates a lasting connection. Here’s the key: Donors need to relate and understand. Instead of complicated appeals, let’s clearly show the output of their generosity like -A school getting better resources.

Showcase Impact - Most donors are looking for impact. If you can surface the work you are doing and the difference you are making on the ground, you will be able to convert fund raising from a sales exercise (outgoing calls) to a brand building one (income pings, which ensure that the conversion rate goes up significantly.)

To boost online fundraising, harness the power of social media by crafting emotion-driven stories that connect your cause to real-world impact. Use short videos, testimonials, and eye-catching visuals to grab attention. Leverage trending hashtags and optimize your posts for platforms like Instagram, Facebook, and LinkedIn. Engage your audience with interactive content like polls, Q&A sessions, and live streams. Partner with influencers who align with your mission to amplify reach. Don’t forget to add a compelling call-to-action with direct links to donate. Consistency and authenticity are key—make your audience feel they’re part of the change! 🌍💡 #Fundraising #SocialImpact