You're debating with team members on content adaptation. How do you navigate differing platform strategies?
When team members have varying opinions on content adaptation for different platforms, finding common ground is essential. Here are some effective strategies:
How do you handle differing platform strategies in your team?
You're debating with team members on content adaptation. How do you navigate differing platform strategies?
When team members have varying opinions on content adaptation for different platforms, finding common ground is essential. Here are some effective strategies:
How do you handle differing platform strategies in your team?
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I align the team by focusing on platform strengths, backing decisions with data, and fostering open communication to blend creativity with strategy effectively.
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As creative leader at La Mesa, I navigate platform strategy differences through a three-step approach: First, we do 'platform mapping' sessions to understand each channel's unique value and metrics. This grounds our discussions in reality rather than assumptions. Second, we run micro-experiments. If someone feels strongly about an approach, we'll pilot it for two weeks. This gives us data to evaluate while showing team members their ideas matter. Third, we focus on finding complementary approaches rather than forcing consensus. Often, opposing strategies can work together - like using social content to drive traffic to long-form pieces. The key is maintaining open dialogue while tying everything back to our core objectives.
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What I've found to be helpful is examining latest trends and seeing things from the future viewers perspective, like what is eye-catching but also aesthetically pleasing. For example, I follow this thought process- "would this make me think?" "Would I want to know more about this?" "Is this interesting?"
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Recognize the unique features and audience of each platform to tailor your content accordingly. Use analytics to guide strategy discussions, providing a factual basis for decisions.
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To navigate differing platform strategies, emphasize aligning on the core message while tailoring content to each platform's audience. Encourage collaboration, share platform-specific insights, and propose A/B testing to settle debates. Keep discussions solution-focused, using data and audience needs as the guiding principles to achieve the best outcomes. Remember to keep the content reader friendly and precise.