Es misión relevante mantener y desarrollar planes estructurados de Investigación de Mercado, enfocados en productos y servicios que pueden ser competencias, complementos o suplementos de los productos y servicios que uno comercializa. Poseer estas estrategias devengara siempre ventajas competitivas de alto calibre, para crear productos e implementar servicios vanguardistas y proactivos de cara a los clientes, usuarios y consumidores, según sea el caso. Es Factor Clave de Éxito de los equipos de marketing, ventas y servicios el retroalimentarse siempre del mercado y de los aportes externos. Lo anterior, debe complementarse con liderazgos en terreno, interactuando con el mercado, clientes y usuarios para consolidar el posicionamiento!!

Brand positioning IS the ultimate pivot in marketing enabling brands to succeed in fiercely competitive markets. However, it is also true that an "incomplete" or 'inaccurate' positioning jas been the death knell of many a brand in India. Select steps to bridge the gaps should comprise the following: - Re- assess your target audience: have you identified the right customer or is there a gap in your understanding? - Re-do the category benefit analysis : are you or have you zeroed in on the right differentiating factor in terms of the most appropriate emotional benefit? - Analyze your value proposition again: has this been articulated in the best possible manner in terms of highlighting the key benefit that makes imminent sense ?

One of the points that we can do: 1) Identify customer needs, market demands and customer pain points. 2) Evaluate our competitors products, prepare comparison matrix between our offerings and theirs. 3) Identify our value proposition, we will pinpoint the most valuable and distinctive features of our product that perfectly align with customer needs and address gaps in the competitors offerings.

Algo que sempre fui em relação à concorrência foi ser simples e objetivo. Muitas análises são boas para tomar tempo, porém ineficazes. Segue meu raciocínio e opine: ao invés de muitas análises, eu procuro sair da briga de preço e me movimentar para percepção de valor do cliente. Neste caso, analiso as características das ofertas vigentes e ADICIONO algum serviço onde o cliente perceba VALOR: prazo para troca, entrega imediata, atendimento personalizado, treinamento, suporte, enfim: sempre existe uma fator de ATENDIMENTO que não vai adicionar custo específico e que vai surpreender o cliente. Detalhe: monte um arsenal de diferenciais, e vá usando conforme seja imitado e precise se diferenciar novamente. E boas vendas!!!

This requires a comprehensive approach. Begin by studying their websites, brochures, and user manuals to understand product features, positioning, and any shortcomings in clarity or usability. Evaluate their pricing structure. Assess their after-sales service through customer feedback to identify potential gaps like delayed responses or lack of support. Engage directly with customers to gather feedback on competitors’ products, focusing on unmet needs and areas for improvement. Observe how competitors market their offerings, including promotions, distribution channels, and partnerships, to identify strategies that resonate with the target audience. Check for missing features, poor customer experience, or lack of adaptability.