Last updated on Jul 8, 2024

You're faced with a large agribusiness buyer seeking discounts. How can you negotiate pricing effectively?

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When a large agribusiness buyer approaches you seeking discounts, it can be a delicate situation. Negotiating effectively requires a blend of assertiveness and understanding of your own business's value proposition. It's important to enter these discussions armed with knowledge about your costs, the market, and the unique benefits your products or services offer. Keeping the conversation focused on value rather than just price can help you maintain a profitable and sustainable relationship with your buyer.

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