You're facing client skepticism towards online ads in Media Sales. How can you prove their effectiveness?

First step is to make sure you are messaging is clear of what you are offering. Ask someone who is not familiar to read your ad copy to summarize what they read. Clarity is critical. Then make sure you have the right audiences being targeted with your ads. This can be gauged on click through rate, conversion rate, and more subjectively what does the overall lead quality appear like (do they show up to booked appointments, read your emails, and do conversations seem to point to you are attracting the right people through your funnel).

Being completely transparent and manage expectations from the start. Comparing results from similar advertisers can help, but it really comes down to continued advertising, the more you are seen by an audience, the more trust you will build, enough trust for people to become paying customers especially. Showing previous results from a similar advertiser can be a great way to manage expectations and what to expect. It is just as important to monitor impressions as well as engagement/clicks, as this will plant the seed to trust.

- Online advertising offers unparalleled targeting precision. - Explain to clients how they can pinpoint their ideal customer based on demographics, interests, and online behavior. - This specificity reduces waste and increases engagement likelihood. - Highlight the ability to serve ads to users who have shown interest in similar products or services. - Emphasize the efficiency of reaching a highly targeted audience. - Use data to illustrate the effectiveness of precise targeting in past campaigns. - Discuss the potential for higher ROI due to targeted ad placements. - Show how targeted advertising can lead to better conversion rates and overall campaign success.

Cost will always factor into the equation, however it's very important to do your research first as there are plenty of business out there who's data and reports are NOT a true reflection of results. Having a set cost/package for paid advertising opens up the possibility of getting a lot more for your money, as pay per click can be manipulated and you can find yourself overpaying for ads due to website traffic and click bait content. Do your research on the media platform your using to maximise your ad spend, as the cheaper options tend to be that for a reason. it's not just about the advert, it's important to refine the landing pages to make them as easy to navigate as possible from click to sale.

- Engagement is a key indicator of ad effectiveness. - Online platforms provide detailed insights into user interactions with ads. - Guide clients through understanding metrics like time spent on an ad, shares, comments, and post-click actions. - Use this data to demonstrate the ad's impact. - Inform future campaign strategies based on engagement metrics. - Highlight how these insights can refine targeting and messaging. - Show clients the value of real-time feedback for optimizing ad performance. - Use engagement data to adjust and improve ongoing and future campaigns.

It's important to remind advertisers how important it is for long term plans. Look at some of the worlds biggest brands, they do not NEED to advertise on a daily basis, but they do. Constantly updating your audience with any changes, good news stories etc. these are all forms of advertising but more subtle as your target audience see's you. Consistency is key to success, during the slow months, scale it back if need be, but do not stop! Momentum is your friend in advertising, everyone starts at the same place. It's how you manage, change and adapt your campaigns whilst always having your logo/brand visible to see growth.

- Discuss the long-term impact of online advertising with clients. - Emphasize that it's not just about immediate sales, but also building brand awareness and loyalty. - Online ads contribute to a digital footprint, bolstering a brand's presence over time. - Encourage clients to look beyond short-term metrics. - Highlight how consistent online advertising can elevate their brand in the digital space. - Explain the cumulative effect of repeated exposure on audience perception and recognition. - Use case studies to show the benefits of long-term online ad strategies. - Demonstrate how sustained online presence can lead to increased customer trust and loyalty.