Last updated on Aug 16, 2024

You're facing criticism on your personal brand authenticity. How do you handle it in a team meeting?

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Facing criticism about the authenticity of your personal brand can be a tough pill to swallow, especially during a team meeting where you're expected to maintain professionalism while addressing concerns. Personal branding is the practice of marketing yourself and your career as a brand. It's an ongoing process of developing and maintaining a reputation and impression of an individual, group, or organization. When your authenticity is questioned, it can feel like a direct attack on your integrity and the values you've worked hard to communicate. But don't fret; there are constructive ways to handle the situation that can reinforce your brand's authenticity and even enhance your team's perception of you.

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