You're leading a design project. How can you make sure it's creative?

the goal of a design project should be clear enough at the beginning. in one sentence i could ask the question."what are you trying to say through this design or what is the essential message?"

Para todos los proyectos , es fundamental desarrollar metas claras, con todos los elementos de un plan estratégico, para poder llevar de forma ordenada el proceso creativo.

As the leader of design projects at Emerald Create, creativity isn't just a goal; it's our way of life, especially in crafting content for kids and families. We start by setting clear goals aligned with our mission of shaping future narratives in children's entertainment. Divergent thinking is encouraged. Applying design thinking principles, we empathise, define, ideate, and rigorously test solutions. Collaboration and communication are pivotal, utilising our multidisciplinary team's expertise and fostering open feedback channels. Drawing inspiration from diverse sources, we weave a rich tapestry into our creations. Ultimately, we celebrate creativity at every turn.

Pela minha experiência liderando o desenho de soluções, especialmente usando o design thinking, ser aberto primeiro para a divergência para depois conduzir para a convergência é um dos passos mais importantes para a riqueza de olhares e, assim, para trazer maior criatividade a um projeto. Ter parceiros diversos envolvidos também traz novas perspectivas.

Let's keep the creativity flowing! Here's the plan: 1-Encourage Collaboration: Get everyone involved to bounce ideas and spark creativity. 🤝 2-Think Outside the Box: Challenge norms and explore unconventional approaches. 📦 3-Embrace Diversity: Welcome diverse perspectives and backgrounds—it fuels innovation. 🌈 4-Experiment Fearlessly: Don't be afraid to fail; it's part of the creative process. 🎨 5- Stay Inspired: Surround yourself with inspiration from art, nature, and everyday life. 🌟 With this mindset, your project will be a creative masterpiece! 🚀✨

Here's where we flip the script—encourage divergent living, not just thinking. Immerse your team in experiences that are alien to them. Challenge them to live a day in the life of someone from a completely different background. True creativity springs from empathy and understanding, not just ideation sessions. When your team's worldviews are diversified, so are their ideas. This is how you design solutions that are genuinely innovative and inclusive.

It is necessary to have a creative jamming session yo have a divergent approach. One can look at various possibilities and see what ticks all the boxes. For this a brainstorm session with multiple people on project helps and even material to get unique insights make a difference

Puzzle positively, inspiration can come from many fronts, sometimes the less expected, get the creativity flowing with the unexpected, but gather back the input bringing the ideas back to the project and specific task!

Design thinking comes from an approach where one looks at things beyond what is on paper. Design thinking helps you elevate your visuals with a straight line vision. One can know what they want and then achieve it.

Um bom processo criativo pode se tornar ainda melhor se estiver sendo mediado por uma pessoa capacitada com boas técnicas de estímulo ao pensamento criativo e associativo. Mas além disso, livre da "responsabilidade" de dar ideias, fica mais fácil que ela possa perceber as ideias que mais se alinham aos objetivos estabelecidos, para ir conduzindo as discussões na direção de soluções e depois, poder filtrá-las e combiná-las da melhor forma. Basta encarar um "brainstorming" como um "focus group" e você terá uma boa visão do papel do mediador.

Beyond the textbook five stages, apply 'Design Feeling.' Dive into the emotional journey of your users. Design thinking, when infused with emotional intelligence, transitions from solving problems to connecting souls. Engage in storytelling that touches upon hopes, fears, joys, and sorrows. Your product should not just be a solution but a companion on your user's journey. This human-centric approach will make your brand not just seen but felt.

Research. Research. Research. Applying a design thinking after enormous research will leave us with tremendous new opportunities, unopened doors to look at. Ideate, iterate and execute.

La fuerza del equipo es vital para lograr proyectos creativos, además de que se evaluen constantemente, y sean el primer filtro antes de que salga a la luz pública

The real magic happens when collaboration transcends professional boundaries. It's not just about including diverse disciplines but about creating a symphony where each note is distinct yet harmonious. Adopt a narrative-first approach in your communication, where every piece of dialogue contributes to a larger story. This orchestration of diverse voices and disciplines under a unified narrative vision can turn your project into a cultural beacon.

Collaborating with divergent creators will empower us with wide variety of skills, that will help us unlock true potential in a creative mindset.

Collaborating with relevant people on project is necessary to have an apt answer. Too many cooks spoil the broth and having a streamlined though process fulfiling different team objectives lead to a very to the point solution.

Las buenas prácticas son una excelente forma de inspiración. No se trata de copiar a otros, es revisar una buena tarea, e identificar todos los elementos que la componen para listarlos y tenerlos en cuenta para desarrollar una actividad creativa. Referentes, competidores, amigos, aliados, asociaciones, gremios, son fuentes de inspiración constante. Los medios de comunicación de nicho presentan las ideas más sobresalientes, son espacios donde se puede consultar y aprender sobre creatividad.

To truly innovate, you must be willing to unlearn and relearn from the fringes, not just the mainstream. Inspiration should be a quest for wisdom in unexpected places. Engage with artists, scientists, activists, and philosophers. Understand their struggles, their victories, and their visions. By integrating their perspectives into your creative process, your designs will not just serve needs but ignite conversations and challenge the status quo.

To be creative it helps to be curious by nature. If you constantly think how those that work? Why is it like that? How did they come to that conclusion? By researching and analyzing everything you get a huge database to work with. You will find that there are many patterns and parallels between your task and other things that you have seen before. In the end it’s all about engaging your target audience in some way. If you know what they’re normally exposed to it’s easy to find where you should look for inspiration.

Creativity is not a competition, unless you have a great team energy and dynamic. And always give recognition to the creativity, if it is not put in value, you are deminishing your creative talents!

Measuring inputs, contribution and rewarding this creativity helps fulfil the team’s expectations and makes them deliver better. One should always celebrate creativity and efforts.

In a data-driven world, let's redefine metrics. Measure impact not just by engagement or satisfaction but by transformation and empowerment. How does your design project contribute to personal or societal evolution? Celebrate creativity by highlighting stories of change, narratives of impact. Let every celebration be a testament to creativity's power to move mountains and hearts alike.

Leading requires the ability to see through the fog and figure out action steps. First: Are we asking the right question(s)? Unpacking this… Here are some prompts. 1. Please define: “Creative”. NOTE: avoid pitfall of ignoring the client’s goals in favor of doing something “more creative”. 2. Please refine and explain: “It’s not Creative Enough” - One might think this is a modern dilemma, but this is as old as time itself. What to do? What to do?   Rule 1: Please refer to…Creative Leadership. Rule 2: Refer to rule 1.

Remember that creatively ebbs and flows. Keep an active inspiration board that you can reference and consistently add to it. When it’s time to be creative you’ll have a reliable list of references to pull from instead of draining your brain.

The bar of creativity is "out there". All the creative team needs is "momentum". The difference is whether you try to overcome it in the conservative way or whether you imitate the... Dick Fosbury! Of course, a leap, you can never make alone!

Experience the products where is being made or services depending on the item, take the brief, observe the process. Then find a space in that premise and crank your ideas out, without scrolling on the internet. And don’t leave the premise until you have some concept and time yourself. ( food and drinks are allowed ). You may be surprised with the results.

Look into the opposite, identify commonalities, think like the audience, flex your mind, creativity in not always a personal take on a task!