You're looking to boost your music marketing campaigns. What are the best analytics tools to use?

If you're a musician or a music marketer, you know how important it is to measure the impact of your campaigns. Whether you're promoting your music on social media, streaming platforms, email, or your own website, you need to track your performance and optimize your strategy. But with so many data sources and metrics, how do you choose the best analytics tools for your music marketing goals? In this article, we'll introduce you to some of the most useful and user-friendly tools that can help you boost your music marketing campaigns.

1 Social media analytics

Social media is an effective way to engage with fans, increase your audience, and promote your music. However, you must understand how each platform works for your music genre, target market, and content style. That's why you need social media analytics tools to monitor your reach, engagement, growth, and conversions across different channels. Sprout Social is a great tool that lets you manage and measure your social media activity from one dashboard. Iconosquare is focused on Instagram and Facebook analytics, allowing you to track followers, likes, comments, views, stories, and hashtags. Meanwhile, Hootsuite is a popular choice for social media management and analytics. It enables you to create and publish posts, monitor conversations, measure results for over 35 social networks, run social media ads and campaigns.

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Geovane Bento

Top Voice Linkedin | Diretor Artístico da NOAR Produções | Coolhunter | Estrategista Fonográfico | Membro da Academia do Grammy Latino | Especialista em Diferenciação Profissional | Autor do Livro “Construído Estrelas”.
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To excel in music marketing, an artist must study market trends. Effective marketing needs to be smart and in sync with current happenings. In this regard, a Coolhunting course can be immensely beneficial. This training provides skills to analyze trends and foresee cultural movements, enabling the artist to craft more sophisticated and targeted marketing strategies. In a saturated and diverse music market, this ability becomes essential to create campaigns that stand out and resonate with the target audience.

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Tyler Budd

Senior Director, Digital
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In my experience, utilizing social media analytics natively provides the most robust data to potentially provide meaningful insights. Often times, social analytics aggregators will not be able to ingest all platform data and can be limited based on the platform and paid platform plan. To this end, the investment for individuals artist outweighs the potential benefit of an aggregator. However, If you are a management company or label, this can be a great tool for a top-level look at your roster and will allow you to incorporate competitor or aspirational artist/companies to measure against.

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Bruno Martins

Owner @ Milk Music and Shake Music
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Chartmetric and Viberate are excellent choices and very used in the record music industry. It covers music performance on social media platforms as well as streaming platforms. Now, site, email and social media...maybe it'd be best to go directly to their analytics and gathering the data you want (that may not be visible on Chartmetric or Viberate). For sites, I use Wix and emails I use Mailchimp. I hope it helps!

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2 Streaming analytics

Streaming platforms are the primary source of income and exposure for many musicians today. To determine which platforms are the most profitable and popular for your music, and to maximize your profile, playlists, and promotions to attract more listeners and fans, streaming analytics tools can be incredibly useful. Chartmetric is a comprehensive platform for music data and insights from over 20 streaming platforms, like Spotify, Apple Music, YouTube, SoundCloud, etc., allowing you to monitor chart rankings, playlist placements, social media buzz, and influencer mentions. Soundcharts is a music industry intelligence platform that provides data from over 15 streaming platforms, as well as radio, social media, and live events. You can compare your performance with other artists and genres and discover new opportunities or trends. SpotOnTrack is a Spotify analytics platform that helps you optimize your presence on the world's largest streaming service. This tool provides data on streams, followers, playlists, and listeners; you can also monitor competitors and find new collaborators or curators.

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Tyler Budd

Senior Director, Digital
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DSP Streaming analytics are like Candy Apples. Great on the outside and terrible on the inside. Aside from basic top level consumption and demographic data. There are very limited insights to be drawn from here and currently little upside in terms of native advertising tools. However, if you are looking for a top-level aggregator, Chartmetric is a great industry standard tool for a quick temperature check on performance.

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Geovane Bento

Top Voice Linkedin | Diretor Artístico da NOAR Produções | Coolhunter | Estrategista Fonográfico | Membro da Academia do Grammy Latino | Especialista em Diferenciação Profissional | Autor do Livro “Construído Estrelas”.
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Today, all online platforms have chart tools, but Chartmetric stands out. This advanced tool compiles crucial information from various platforms, offering a detailed view of music and artist performance. With Chartmetric, you can access in-depth data on streams, chart positions, social media reach, and more. This comprehensive analysis enables artists and music marketing managers to make informed decisions, identify emerging trends, and assess the effectiveness of their promotional strategies.

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3 Email analytics

Email is a highly effective and personal way to communicate with your fans and subscribers, but you need the right tools to measure your open rates, click rates, conversions, and more. Mailchimp is one of the most popular and powerful email marketing platforms. It allows you to create and send beautiful and responsive emails, segment and manage contacts, automate campaigns, track performance, and integrate with other tools. Campaign Monitor is another great option for email marketing and analytics. With it, you can design and deliver engaging emails, build and grow your email list, test campaigns, measure results, and connect with other apps. Litmus is a specialized platform for email testing and analytics. It helps you preview emails across different devices and email clients, track delivery, opens, clicks, conversions, and get actionable insights.

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Tyler Budd

Senior Director, Digital
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In my experience, first-party data is the closest representation of a fan. The artist owns the relationship and controls the communication and monetization experience. As a best practice, always test content blocks, headlines, and ensure a clean dataset/ list segmentation. The future of music is direct.

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4 Website analytics

Your website is your online home and hub for your music, so it's important to know if it's attracting, engaging, and converting your visitors. To do this, you need website analytics tools that can help you monitor your traffic, behavior, conversions, and more. Google Analytics is the most widely used and trusted platform for this purpose. It allows you to collect and analyze data on your website visitors, such as their location, device, source, and actions. You can also set up goals, funnels, and events to measure your conversions and outcomes. Hotjar is another complementary platform for website analytics and optimization. It helps you understand how your visitors interact with your website through heatmaps, recordings, surveys, and feedback. And Finteza is a website analytics platform that focuses on conversion and monetization. You can use it to track and analyze your website traffic, segments, and sources; as well as create and run landing pages, banners, and pop-ups to measure their effectiveness and revenue.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Geovane Bento

Top Voice Linkedin | Diretor Artístico da NOAR Produções | Coolhunter | Estrategista Fonográfico | Membro da Academia do Grammy Latino | Especialista em Diferenciação Profissional | Autor do Livro “Construído Estrelas”.
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To enhance your music marketing campaigns, planning is crucial. The key lies not just in the tools or concepts used, but in effectively mastering planning skills. Begin by clearly defining your goals, objectives, and strategies for achieving them. With these definitions in place, choose tools and approaches that align with your plans. This process ensures that each action is in sync with your ultimate goals, maximizing the effectiveness of your marketing initiatives.

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You're looking to boost your music marketing campaigns. What are the best analytics tools to use?

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1 Social media analytics

2 Streaming analytics

3 Email analytics

4 Website analytics

5 Here’s what else to consider

Music Industry

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