There is a significant presence of sports sponsorships aiming to establish a strong presence in the sports industry. I believe that clearly stating your intentions early on will attract suitable candidates who meet the necessary criteria. For many sponsors, their intentions do not solely revolve around financial returns but rather about fostering a sense of belonging and involvement with the team. Key perks such as merchandise, exclusivity, and VIP access offer unique experiences that go beyond monetary value.

Managing sponsor expectation against potential budget is always a challenge that needs creative thinking. Identify which deliverables are most important, negotiate open-minded and realistic contract terms and receive goods and services instead of money. Use Internet-based media for low-cost advertisement and provide sponsors with the thrilling and exciting experience. Reach maximum value adding by pin-point advertising and return on investment measurement. Routinely or even especially discuss the problems and partners should seek for the ways to solve these problems for the long-term mutual benefit.

En lugar de tratarlos como simples sponsors, trabaja para que se conviertan en partners estratégicos. Esto significa involucrarlos en el proceso de planificación del evento desde el principio y permitir que contribuyan con ideas y recursos que vayan más allá de la financiación. Al hacerlos parte del proyecto, se sentirán más comprometidos con el éxito del evento.

In drafting the contract, we clearly and transparently outlined the structural limitations and existing parameters to manage sponsor expectations from the outset. When budget constraints arise, we address them with creativity and innovative ideas. Maintaining a strong relationship through transparent communication helps foster understanding and support from our sponsors. This approach ensures that we not only meet financial goals but also deliver value that aligns with our sponsors’ objectives.

En mi opinión, lo primero es delimitar con claridad el compromiso al que vamos a llegar con nuestro patrocinador y cumplir los términos pactados. Para ello, antes de nada, deberemos haber hecho los deberes en el calculo de costes. Si posteriormente nos encontramos con limitaciones presupuestarias, no pueden afectar a los términos pactados, al mismo tiempo que buscar un trabajo extra en creatividad, con el fin de reportar mas valor sin generar mas coste.