You're navigating boundaries with a client. How much personal information should you share on social media?

This happens almost all the time with my clients. 1. Some don’t want to share numbers to show growth in business 2. Some don’t want to share pictures of themselves 3. Some even tell me not to include name of team members As an expert, it’s my job to make things easy not complicated for them. So here’s what I suggest: 1. I tell them we use a number that’s closer to the actual one such as 7-figure MRR or significant investment raised. 2. I share 10+ examples from their industry where their counterparts are using pictures to tell a story and connecting with audience. 3. I suggest them to use just the first name instead and share examples where it made the post very authentic and work well.

Setting clear boundaries is essential for maintaining professionalism, especially on social media. Before posting, consider if the content could impact your work or relationships with clients. If there's any chance it might, it's better not to share. Remember, once something is online, it’s hard to take back. If separating personal and professional content is challenging, think about creating different accounts to keep them distinct.

Trazer aspectos da vida pessoal para sua marca pessoal é fundamental para transmitir autenticidade e criar vínculos. Mas, primeiro, decida conscientemente sobre o que você está disposto a compartilhar e quais pontos da sua vida pessoal agrega à sua imagem profissional. Lembre-se de que tudo o que publicar dos "bastidores" deve ser sempre intencional.

Una mirada a experiencia personal y profesional, creo que al navegar en los límites con un cliente, es importante ser cuidadoso con la cantidad de información personal que compartimos en las redes sociales. Es muy oportuno mantener una línea clara entre lo profesional y lo personal, al compartir solo contenido que sea relevante para nuestro rol profesional o que pueda fortalecer nuestra relación laboral de manera positiva. Un consejo práctico, evitemos publicaciones que puedan ser consideradas controvertidas o demasiado personales. Una de las clave podría ser, proyectar una imagen profesional coherente con tu marca personal y los valores de tu empresa.

Creo que hay que compartir aquella parte personal que se asocia directamente al tipo de trabajo que brindamos, ese sería el límite a compartir. Por ejemplo: Que gracias a un vínculo laboral o profesional bien desarrollado la relación derivó en una oportunidad de negocio conjunta que también pudo evolucionar logrando además una amistad y relación muy cercana positiva. Este tipo de información puede brindar confianza a la comunidad.

Compartir experiencias reales de tu vida profesional es una excelente manera de conectar y ofrecer lecciones valiosas. Mantente auténtico y útil l compartir pero sin revelar detalles íntimos o personales. Enfócate en cómo superaste desafíos o alcanzaste éxitos, pero evita incluir demasiados detalles específicos sobre empresas o colegas. De esta manera aportarás valor sin comprometer tu privacidad ni la confidencialidad de otros.

Your personal brand is important, but it's essential to separate what enhances your professional image from what doesn’t. Sharing achievements can make you relatable, but avoid revealing sensitive details or complaints, as clients expect professionalism.

Como usar estrategicamente a vida pessoal na comunicação profissional? Eu sempre recomendo aos meus clientes que pense nos atributos que gostaria de destacar. Precisa transmitir determinação? Compartilhe sua prática de esportes, a constância na academia, uma prova de corrida, etc. Precisa reforçar a imagem de líder humanizado? Mostre os trabalhos sociais que você faz parte. Está em transição de carreira e precisa mostrar que entende de uma nova área? Que tal conteúdos estudando, em palestras e workshops? É assim que a vida pessoal reforça os atributos profissionais e você fortalece sua marca.

Completely agree with the need to strike a balance! On LinkedIn, I often share personal development stories like overcoming a professional challenge or learning a new skill, that tie directly into my brand’s message. These stories humanize my brand and make me more relatable, but I avoid sharing overly personal details that might blur the lines between personal and professional. One strategy that works for me is using a ‘content filter’ if a personal story aligns with my brand values and offers value to my audience, it’s worth sharing. If not, I keep it private.

Es importante el balance pero también ser genuino y humano. Por ejemplo en la Bio de Linkedin yo recomiendo incluir aspectos como hobbies u obstáculos superados.

When I share personal experiences on LinkedIn, I make sure they’re aligned with my brand’s mission and resonate with my audience. For example, I recently shared my journey of mentoring young professionals, which reflects my commitment to growth and education, key aspects of my brand. It’s crucial to filter out personal details that might not serve a purpose in the professional narrative. This way, every post strengthens my brand rather than diluting it.

When sharing personal information, make sure it aligns with your brand and adds value. For example, mentioning volunteer work can show your commitment to community values, which might appeal to clients. Avoid sharing details that don’t support your professional image, as they could confuse or disconnect your audience.

Nowadays the line between personal and professional is getting a little blurry. I know that the common advice is to be vulnerable & share your personal stories and it's true but you don't have to share your whole life on social media. You can share a part of your life that you feel comfortable sharing. And be authentic and vulnerable while sharing that part. Be intentional about what you share, ensuring it reinforces your brand message and resonates with your target audience.

Na dúvida, antes de publicar, pergunte-se: este conteúdo acrescenta algo à minha marca pessoal? É relevante para minha audiência? E o mais importante: qual objetivo de marca pessoal esse conteúdo atinge? Claro que isso fica muito mais fácil quando já há uma estratégia de branding pessoal desenvolvida, em que seus territórios de comunicação estão mapeados, tom de voz estabelecido, público e personas definidos. Parece limitante, não é? E deve ser mesmo! Quem se define, se limita e, consequentemente, se comunica melhor.

Privacy is essential online. While sharing experiences can make you seem authentic, it's important to protect your privacy and that of others. Avoid sharing details that could put anyone at risk, use privacy settings to control who sees your posts, and think about the long-term effects of what you share.

Específicamente en Linkedin, sugiero revisar la privacidad a la hora de hacer cambios en el perfil, para que no se notifique a todos los contactos sobre cada cambio realizado.

Privacy is a significant concern when sharing personal information on social media, particularly when clients are part of your audience. Be mindful of what you post, and consider adjusting privacy settings to control who can see certain content. Avoid sharing sensitive information or details that could compromise your security or professional relationships. It's also wise to periodically review your social media profiles to ensure that nothing you’ve shared conflicts with your professional image or client expectations. Protecting your privacy helps maintain trust and respect in client relationships.

Utilisez les paramètres de confidentialité des réseaux sociaux pour limiter l'accès à certaines informations ou publications. Vous pouvez partager des détails personnels avec un groupe restreint de personnes de confiance.

Privacy is non-negotiable. If you wouldn’t want it on a billboard, don’t post it. Once it’s out there, you can’t take it back. Protect your personal life by sharing with intention, not emotion. Your vulnerability should have a purpose, not be a liability.

Clients need to see you as the expert, not their best friend. Oversharing blurs lines, and suddenly, your credibility is compromised. Build rapport, yes—but remember that respect is built on boundaries. Keep the relationship professional, or it can backfire.

Tailor your personal information sharing to the nature of your client relationships. For formal clients, maintain a professional online presence. If your brand focuses on personal connections, being a bit more open can be effective. Always consider how your clients might feel and adjust your social media strategy to fit their comfort levels.

Keep it professional, but don't be a robot. Sharing a bit about your hobbies or interests can help build rapport. Strive to create content that enhances your professional relationships and reinforces your credibility.

Entenda seu mercado. Se você está em um setor mais tradicional, talvez seja de bom tom manter uma atitude mais formal. Mas se você é de uma área em que a personalidade é um diferencial, aproveite para demonstrar sua autenticidade. De qualquer modo: seja transparente, mas preserve o profissionalismo em todas as interações com os clientes.

The nature of your relationship with clients should guide how much personal information you share on social media. In some cases, sharing a bit of personal insight can strengthen the relationship by making you more relatable and approachable. However, it's essential to gauge the appropriateness of such content based on the client's personality and the professional context. Maintain professionalism by ensuring that any personal content shared does not undermine your credibility or the client’s perception of your expertise. This balance fosters a positive, professional relationship.

A coerência entre o que você compartilha e a imagem que quer projetar é indispensável na construção de uma marca pessoal forte. Crie conteúdos que reflitam de forma coesa seus valores, habilidades e objetivos e publique com frequência. Não tenha medo de ser repetitivo! Quando todos falam de tudo ao mesmo tempo, só geram ruídos. Mas uma voz profunda e sensata sobre um assunto, soa como música para os ouvidos! Além disso, é na repetição que se constrói o branding.

Être authentique, mais prudente. Partager des aspects de votre vie qui vous semblent importants, mais soyez toujours conscient des risques potentiels liés au partage d'informations personnelles en ligne. Évitez de partager des informations sensibles ou potentiellement embarrassantes.

Consistency in your social media presence is vital when managing boundaries with clients. Ensure that the tone, content, and frequency of your posts align with your professional brand and the image you want to project. Inconsistent messaging or oversharing can create confusion and potentially harm your professional relationships. By consistently sharing content that reflects your values, expertise, and boundaries, you reinforce your personal brand’s integrity. This approach builds trust with clients, as they know what to expect from you and can rely on your professionalism both online and offline.