First thing we need to understand is that social media platforms are straightly abusive towards content creators. Building a brand on these platforms is like building a house on someone else's land, where the rules are defined unilaterally by the owner of the land. They change the so- called "user agreements" and algorithms whichever way they want. We should know what we risk. The abuse exploits legal voids on the matter, but it does assimilate to the dispossession of an established property built on a land when they shrink and diminish your brand. LinkedIn France made me wrote hundreds of pieces for an influencer badge, while they already gave it to whichever man, that's discrimination against a minority woman who contributes everyday

Balancing authenticity with social media guidelines can be challenging but is essential for building a trustworthy brand presence. For me, it starts with staying true to our unique voice and values—content that genuinely reflects who we are resonates best. I also make it a priority to understand each platform’s guidelines, as it helps us avoid missteps without compromising on authenticity. Finally, genuine engagement is key; interacting in a natural way keeps the conversation real and relatable.

To find the right balance as a social media manager, start by defining your brand voice—think of it as your brand's personality. Create a simple document that captures your tone and style. When posting, remember to adjust your approach for each platform; be relaxed and fun on Instagram, but keep it professional on LinkedIn. Engage with your audience like you would with a friend—use a conversational tone and show genuine empathy in your responses. Work closely with your team to make sure everyone’s on the same page, and use storytelling to connect on a deeper level. Finally, pay attention to engagement metrics to see what really resonates—this way, your brand can feel relatable and authentic while still following best practices.

To strike the right balance in brand voice authenticity on social media, it’s essential to blend consistency with relatability. Start by deeply understanding your brand’s core values and tone, ensuring they resonate in all communications. Maintain a conversational and genuine tone that aligns with your audience’s expectations while staying true to your brand identity. Engage in active listening, respond thoughtfully, and adapt to trends without compromising integrity. Prioritize transparency and storytelling to foster trust and connection. Regularly assess feedback and engagement metrics to refine your approach, ensuring your brand voice remains both authentic and adaptable.

Defining Brand Voice: Identify core values. Define personality traits. Establish tone of voice. Determine language style. Understanding Social Media Guidelines: Know platform-specific rules. Adhere to legal and ethical standards. Research industry best practices. Striking the Right Balance: Express brand voice within guidelines. Adapt tone to each platform while maintaining core identity. Be transparent about values and intentions. Humanize your brand. Listen to audience feedback and adapt.