SEO has become more into CONTEXT than KEYWORDS. CONTENT > KEYWORDS Focus on your CONTENT more. SEO comes second. Remember, You are writing for HUMANS not for SEARCH ENGINE!

Although writing for quality and clarity is important, there are two super important aspects to writing for SEO and conversion: 1. Write content for the featured snippet. That means copy that is written in a question and answer format that answers the actual questions your audience has about your brand, category, products, and competitors. With the headline or H1 being the actual question, followed by the concise and clear answer in 40-60 words. 2. Write for the 3rd grade level if you are selling to the general public. Bonus: Use analogies and metaphors where possible, as they increase comprehension and retention.

To maintain top-notch copywriting quality while navigating the maze of SEO algorithms, it’s crucial to balance optimization with engaging, reader-focused content. Start with in-depth keyword research but ensure that keywords are integrated naturally, without compromising readability. Focusing on storytelling, providing real value, and writing with the target audience in mind keeps content both high-quality and SEO-friendly. Ultimately, human-centered writing that informs and connects will always outperform content purely written for algorithms.

Make sure that your content is well structured and clearly addresses the pain point of your target audience. Eventually evergreen and relevant content comes on top.

Navigating SEO algorithms can feel overwhelming, but maintaining top-notch copywriting quality is essential. The key is to focus on user experience while integrating SEO best practices. I prioritize clear, engaging content that naturally incorporates keywords, ensuring it flows seamlessly for readers. Instead of keyword stuffing, I focus on relevance and readability, aligning content with search intent. Additionally, I stay updated with algorithm changes, adjusting strategies when necessary. By balancing SEO with high-quality writing, I ensure content ranks well while keeping the audience engaged, which ultimately boosts performance in the long term.