You're pitching a complex business model to investors. How do you make it crystal clear and captivating?

Imagine you're explaining the heist plan in *Ocean's Eleven*. You know how Danny Ocean and his team break down each intricate step of the casino heist? They make it thrilling yet clear. So, when pitching to investors, think like Danny. Start with the big picture—what’s the ultimate goal? Then, break it down into bite-sized, exciting parts, showing how each piece fits perfectly into the puzzle. Keep the thrill on- use visuals, and keep connecting the dots so they see the brilliance of your plan, just like the audience roots for the heist crew's every move!

To pitch my business model to investors I will make sure to do the following: First is to give a great introduction of yourself and what you do. Then explain them how your business idea is Problem-Solution Fit, explaining the problem your business solves making sure it is understandable to every investor. Do thorough market research showing data on market size and trends. Highlight what sets your solution apart indicating Unique Value Proposition of the business. Describe how you make money explaining the revenue model. Explain how you’ll attract and retain customers leading to creating loyal customer base. Lastly be concise and passionate! 😊

To make the model crystal clear and captivating to the investors, I will take time to know and understand my audience and all the critical stakeholders, noting what motivates them, and understanding their interests and things that matter to them. I will also make the model as simple as possible appropriately linking it to things and issues that matter to the stakeholders to catch and retain their attention. Make the model as appealing as possible by likening into a film star or great and revered personality. Then pass the message to them through the various means of communication that they desire e.g. Youths via social media, housewives through radio jingles, dramas, and Television shows.

It is crucial to simplify the concept without losing its essence and understanding who your investors are and what they value most, whether it's innovation, financial returns, or market potential. 1. Start with a compelling story or a problem-solution framework that highlights the real-world impact of your idea and use clear, jargon-free language, and incorporate visual aids like charts or infographics to illustrate key points succinctly. 2. Focus on the market opportunity, competitive advantage, and financial projections, providing concrete data to support your claims. 3. Conclude by addressing potential risks and the strategy for mitigating them, showing that you have a well-thought-out plan and are prepared for challenges.

Focus on three key elements: problem, solution, and market potential. Start with a compelling story that highlights the problem you're addressing, then clearly present your innovative solution. Back it up with data showcasing the market potential and the competitive edge of your business model. End with a strong call to action, emphasizing your team’s expertise and the impressive returns they can expect.

Practice explaining your plan to people, varying from those who understanding the industry to those who have never heard of it. You'll see what types of questions you get, and based on that you can understand what points require specific attention to ensure the point comes across.

Avoid unnecessary technical jargon or industry-specific terminology that might confuse investors. Use simple language and explain terms that may not be familiar to a general audience.

Storytelling is a great way to drive the point home. However, it is key to understand the problem you're trying to solve and tailoring a least complicated solution. It's hard to align on the "why", directly. Always begin with the problems in hand and provide stark comparisons to an alternate reality that leads the audience towards a solution you're about to propose. Present that solution with parallel examples and scenarios where it's improving outcomes. Address risks transparently by connecting the stories to statistics & introduce numbers and figures when the value propositions are met with questions. Add narrative that is contextual and truthful but also call out risks early to stay relevant and dependable.

Parmi les meilleurs moyens de simplifier un process, un jargon technique, il convient d’utiliser : - les infographies - des chiffres clés - une explication narrative

Clarity is everything — it starts with framing your presentation. It’s easy to obsess over pitching your content and ideas, but you’re also pitching your level of confidence in explaining those ideas. Before you begin, outline the structure of your pitch, commit to a time frame, and set expectations on what the audience will understand at the end. Your audience should burn as few “mental calories” as possible to be on the same page and follow the structure of your presentation. When presenting complex ideas, lean into easy to follow stories and embed knowledge checks along the way to keep people engaged. It’s your job to look for head nods and take cues if you need to slow down or repeat important sections. (Hint: practice!)

Comme précédemment évoqué,les outils utiles à l’explication d’un sujet complexe : - un schéma synthétique, - un Motion design - une vidéo 3D

Visual aids are great for visual learners and for matching an image to an idea. Though helpful for most people when paired with some explanation, it’s easy to get the timing wrong. Show the media too early and your audience will start trying to interpret the meaning while tuning out your words. Show it too late, and the context may not be as fresh and you may have to backtrack. Time you visual aids so they relive tension for your audience. For example: “7% growth over 2 years may not exciting, but here’s a chart showing how that growth compares to our competitors…” NOW is the moment to drive your point home with a visual aid. Use visual aids and the tension and release method to help guide the attention of your audience.

People understand things better with visuals. Break your ideas into short sentences and use diagrams, charts, or images to explain them. Choose your colors, text, and fonts carefully, and format them clearly. Guide their eyes to follow your thoughts, so your visuals support what you're saying.

To effectively use visual aids in an investor pitch presentation: 1. Create a compelling pitch deck with tools like PowerPoint or Keynote. 2. Use visuals like images, charts, and infographics to support your message. 3. Limit text on slides and focus on key points. 4. Tell a story with your visuals to create a connection with investors. 5. Use high-quality images and graphics that are relevant to your content. 6. Practice good design principles for a clean and consistent look. 7. Incorporate videos to demonstrate products or showcase testimonials. 8. Consider interactive elements like clickable prototypes or live demos. 9. Prepare for technical issues with a backup plan and practice without visual aids.

To focus on your value proposition in an investor pitch: 1. Understand your audience and tailor your value proposition to their needs. 2. Be clear, concise, and avoid jargon. 3. Clearly define the problem your product solves. 4. Highlight the benefits your solution offers. 5. Provide examples and case studies to demonstrate value. 6. Show market demand through research and traction metrics. 7. Differentiate your solution from competitors. 8. Use visual aids to enhance understanding. 9. Practice your pitch and seek feedback for improvement.

La Propuesta de Valor le presenta a los clientes la forma en que se beneficiarán con el producto o servicio, que necesidad pueden resolver y cuál es el "job to be done" que será satisfecho. La otra cara de la moneda, por supuesto, es cómo esa Propuesta de Valor se convertirá en beneficios tangibles para el negocio.

Investors are primarily interested in the value your business model promises to deliver because it directly impacts potential returns on their investment. They want to understand how your business creates, captures, and sustains value, including the market need it addresses, the uniqueness of your offering, and the scalability and profitability of your operations. Demonstrating a clear and compelling value proposition reassures investors of the viability and growth potential of your business, making it a more attractive investment opportunity.

In an investor pitch, focusing on your value proposition is crucial. Tailor it to the audience, stay clear and concise, define the problem and benefits clearly, provide evidence through examples and market research, differentiate from competitors, use visuals, and practice for feedback and improvement. This strategic approach enhances the effectiveness of your pitch and increases the likelihood of attracting investment.

There is nothing more powerful than capturing passion and ownership of an approach. If you have that internally, you can amplify it externally to investors.

For me it’s about finding the emotional hook. What is the benefit of the product? What’s the context? Example Persil moved from dirt is bad and focused on cleaning g attributes. It was only when they turned to “dirt is good” that it captured hearts and minds. Getting dirty is evidence of a good time

When pitching a complex business model to investors, I emphasize visionary aspects by engaging them emotionally, sharing my deep passion for the business, and narrating personal stories that highlight our mission, such as how our clean energy solution combats climate change. I illustrate the human impact with testimonials or case studies showing tangible benefits, like reducing operational costs for small businesses. I paint an optimistic future, helping investors visualize a world transformed by our business, making the pitch memorable and persuasive.

While facts and figures are important, don't underestimate the power of emotional engagement. Connecting with your audience on an emotional level can build trust, create lasting impressions, and drive action. Storytelling, personal anecdotes, and compelling visuals can evoke emotions that make your message more relatable and memorable, fostering a deeper connection with your audience and enhancing the overall impact of your communication.

Investors and people in general are motivated by emotions, technical data is important. But if you touched the positive emotion and the feeling of desire, this is the key to success. If this is the truth of course.)

Being a skilled storyteller that engages the intended audience is an artform. When done correctly, it seems to flow with ease. I once listened to a speaker that captivated me with his words, and his delivery. A few things I noted: - He started his presentation with perfectly timed music - He sought audience participation by asking us to stand for an exercise, asking questions the entire group could answer, and having us join the conversation. - He "sold" his book, created memories, and made us laugh. This presentation was in 2019 and I still remember it. Why? Because he knew his material so well he could read the audience, pivot as needed and connect with us in a way that we became part of his presentation. Practice. It shows.

Employ these 4 strategies which I learnt from a master storyteller to keep your delivery simple and sharp: 1. Hook 🪝 Start with something engaging & interesting to capture attention eg. Story, joke or shocking statistics 2. Book 📖 Keep the content to 3-5 points at most 3. Look 👀 Make the book look good. Pepper it with stories, quotes, personal experience and statistics. 4. Took 💪 Share practical steps on application and call for action eg. How your business model work and can be applied in real situations and what are the take home messages for investors Clarity comes with simplicity.

Things to keep in mind when presenting a business model. It is important to be clear and concise. Ensure that you convey the essence of the project while using visual aids. If these visual aids have a genuine and meaningful story behind them, it can make the presentation more impactful and captivate the audience. Lastly, it's essential to understand your audience well by familiarizing yourself with their work. This will help you engage in an interactive session following the presentation. The key is to strike a balance between the technical aspects of the business and adding a human touch.

Confidence in the product, and presenting the business model with the required transparency. and at the end highlighting the final result.