You're planning a virtual event for your BPO. What tools do you need to make it a success?

Successful virtual event for your BPO company require: Video Conferencing & Event Management Platforms: Use Zoom, Microsoft Teams, or Cisco Webex Virtual Networking Tools: Enhance interaction with Remo, Hopin etc Live Streaming Platforms: YouTube Live, Facebook Live, or Vimeo Collaboration and Communication Tools: Real-time collaboration with Slack, Microsoft Teams Virtual Exhibition Platforms: Utilize ExpoPlatform, vFairs, or 6Connex for virtual booths etc Social Media Management: Manage posts using Hootsuite, Buffer, or Sprout Social for pre, during, and post-event buzz. Event Analytics: Track metrics with Google Analytics, Zoom Analytics, or Eventbrite Analytics. Security Tools: Ensure safety with password & two-factor authentication.

The purpose of a virtual event for a Business Process Outsourcing (BPO) company could be multifaceted: Training and Development: Enhancing skills, knowledge, or introducing new tools/software. Team Building: Fostering collaboration, boosting morale, and creating a sense of belonging among employees. Client Interaction: Showcasing services, discussing strategies, or obtaining feedback. Networking: Connecting with industry peers, potential clients, or partners.

In my experience, it is important to not assume and get the basics right. Ensure the participants are well informed about the bandwidth requirements, hardware requirements and if they need specific AV devices. Speakers should be made aware of the need to have good quality microphones which allow for clear and crisp communication. Also, although work from home has accelerated virtual working but not everyone is acquainted with various tools like meet, zoom, teams etc. It might be worthwhile to send a small demo video to the participants who are going to actively sharing material during the event.

In my experience, organising a event virtual or otherwise should be on the basis of objective and purpose of the meeting . It’s important to know the target audience, expected outcomes and the messaging we would like to do via the event that would determine the use of the right tool(s). For example, a virtual event for showcasing business or service could very different from addressing employees within the organisation in a town-hall setting . Hence understanding the target audience, purpose and expected outcomes are critical variables in determining usage of a tool.

Here's a quick checklist: Video Conferencing Platform: Opt for a reliable platform like Zoom or Microsoft Teams. Event Management Tool: Use Eventbrite or Cvent for invitations and registrations. Interactive Tools: Engage your audience with live polls and Q&A sessions. Networking Platforms: Consider tools like Remo for virtual networking. Presentation Tools: Create content with PowerPoint or Canva. Technical Support: Have a backup plan and technical team ready. Feedback Tools: Use SurveyMonkey for post-event surveys. Accessibility Features: Include captions and screen reader-friendly materials. Test everything beforehand and tailor your tools to the event's needs. #VirtualEventPlanning #BPO #EventManagement #DigitalTools

Choosing the right platform is critical to success. For choosing the right platform the fundamental is to understand the objectives and expected outcomes. If these are clearly laid out, choosing the right platform is only an exercise of evaluating whether the tool has the right functionalities to meet our business Objectives and outcomes.

Comúnmente encuentro que plataformas como Teams o Zoom presentan herramientas que facilitan la comunicación e interacción y dan cabida al uso información complementaria y permite una participación activa de los asistentes.

Choosing the right platform is critical for the success of a virtual event in the BPO sector. At Corpshore Solutions, we consider factors like audience size, interactivity, and usability. For a diverse and interactive event, we look for platforms offering features like live video, chat, polls, and breakout rooms. Equally important are the platform's reliability, security, and customer support, ensuring a seamless experience for both organizers and attendees

While choosing a platform we got to consider the plan of the event. Based on the requirement the right tool is to be chosen which shall ease the process. Secondly, a user friendly interface is to be considered.

I will prefer Microsoft teams meeting for event as it is convenient for internal communication as well along with hosting follow by a live Q&A session.

Develop a comprehensive promotion strategy to reach your target audience. Utilize email marketing, social media platforms, and internal communication channels to create awareness. Provide clear details about the event, including date, time, agenda, and registration instructions.

Promotion is a vital aspect of hosting a virtual event in the BPO industry. At Corpshore Solutions, we utilize a multi-channel approach for event promotion. Email marketing is key for invitations and follow-ups, while social media amplifies event awareness and engagement. Creating a dedicated landing page not only provides essential event details but also serves as a tool for lead generation and analytics. This integrated promotional strategy ensures maximum outreach and attendee engagement

Promotion is the key pillar to the success of any event whatsoever. Creating a schedule from a month in hand along with a weekly countdown event reminder mail may be considered. This creates a suspense and an interest in the minds of the masses.

Promote the event as a win win learning opportunity for all who will attend. People must know they will be in a safe environment where they can ask any question and get the best possible answer at that time. Tell people openly and honestly that if you haven’t got the answer to their questions you will get it and revert to them. This will build trust, interest and engagement

Promoting the event is critical to the success. We can use a landing page promoted through email campaigns, and through LinkedIn; both these are very effective. We must promote the event well before the event. Also, we can use the recording to promote our services through LinkedIn, as well as inbound marketing campaigns.

In a world that is oppressed with digitalizing our day to day activities that subsequently removed our human connection... Here comes the human interaction and engagement that makes us feel humans again, its very important to know that nowadays we are missing this feeling.. engaging the people is the unification and the edge that all organization should focus on and for... On the other hand explore the human capabilities, ideas and empowerment.. that will definitely imporve the overall experience and uniqueness.

The engagement becomes even more important after the session has ended. A regular connect, follow-up & possibly asking feedback helps increase the interest and trust & trust in your prospective customers.

During the event, we must engage the audience through Q&A, polls, and quizzes. Using these, it helps us to understand the pulse of the audience and gives insight into what the customers are looking for. Also, post-event, you can send a feedback survey or poll to get more insight into whether our services align with the potential customers' requirements

The best way of success is the audience giving feedback on how they've been facilitated and learnt. To make it happen, Engagement is the KEY. We need to engage the audience in a way that the purpose of the meet is being inculcated into the engagement activities we've planned.

You've highlighted a crucial aspect of virtual event management, especially in customer-centric industries like BPO. Engagement doesn't end with the session; it's just the beginning. Regular follow-ups and soliciting feedback are key strategies for nurturing interest and building trust with prospective customers. This approach shows that you value their opinions and are committed to continuous improvement. It also opens doors for deeper conversations and relationships, turning attendees into loyal advocates and customers. Keeping the dialogue going post-event is indeed a powerful tool in fostering long-lasting connections.

When evaluating the results, don't jump into conclusions. Please allow enough time to get the results show up as in BPO business, the decisions to go with a certain company doesn't happen instantly. We must put consistent in our efforts, and be in front of the potential customers for most of the time.

Establish key performance indicators (KPIs) to measure the success of your virtual event. Analyze attendance rates, participant feedback, and any post-event surveys to gain insights into what worked well and areas for improvement.

Proper analysis post-event in a BPO's virtual event is vital. It should be part of the initial plan, not improvised. Use analytics tools for key metrics, ROI tools for investment evaluation, and action plan tools for future steps. Employing various analytics (web, email, social media, platform) and ROI tools (spreadsheets, calculators, dashboards) helps in assessing performance. Organize follow-up actions like sending thank-you notes or lead nurturing with calendars and project management tools. This ensures a systematic approach for learning and improvement from each event.

Check and double check your results, the worst outcome is confirmation bias. Yes you would like a certain outcome but be very wary if you get what you want Your results will help you to launch the correct product, if your results are flawed your launch and service may also fail

Always important to follow up and provide updates to actions as this increases the confidence of the team in the organization and helps create an environment of trust and continual engagement.

It takes a team to make virtual events successful. Most fall into a common mistake of just relying on the host to drive the flow and depend on when to transition to the next part or activity for example. For example, there should be someone who takes care of bringing up the polls, someone else should be sharing their screen, someone else should be manning the chat box, and the list goes on. And one of the keys here is that everyone should be clear on what they should do and when they should do it. There must be at least a couple of rehearsals so timing is right and any tech issues could be anticipated.

Content is king here. It all starts with your content having a superlative value proposition for the target audience. Clearly calling out the "why" of your Customer Value Proposition in a manner that is simple, appealing and easy to understand ..reminds one of the dialogue in one of the movies, where the CEO says " speak as if you are speaking to a young child or a golden retriever " ..The marketing and promotional tools then can act as enablers

In planning BPO events, consistency is key. Focus on organizing a few well-planned events, ensuring each is given thorough attention. This approach allows for more focused planning, higher quality outcomes, and better attendee engagement. It's about quality over quantity, ensuring each event delivers maximum impact and value.

One must use the appropriate platform ie #Zoom #teams etc to host such events. Such tools should be accessible thru any of your communication devices (Computer, Phone, Tab etc). The bandwidth consumption must be minimal. To engage better ask questions/feedback during the session. Use tools like Kahoot, Mentimeter etc to engage people in some knowledge enhancing activities...

The need to identify the right speakers and the topic of conversation is key. Gone are the days when it is just the Leadership team presenting on topics. We have to choose the speakers based on the segments of the audience so that the key messages are delivered successfully, and the audience is able to relate to them. The agenda should be a good mix of important business topics and fun topics as well to keep the audience engaged (option for the audience to submit their questions/ thoughts anonymously will help get the best participation and impactful thoughts). Another useful agenda item is to have one of your customers speak about your organization's contributions and opportunities for development, (hear it from the horse's mouth).