You’re about to start a content creation project. What do you need to research first?

Selecting a niche is the first thing you need to identify. However, there is a catch. As a beginner you have to put out as much content as you can to gain more data about the audience. Based on the data double down on the post that are working ✌️

The vital first step in content creation (and why it matters) Identifying Your Audience: Know who you're speaking = understanding their demographics, behaviors, and preferences. Needs/Pain Points: What challenges does your audience face? How can your content address these issues effectively? Content Preferences: Are they readers, viewers, or listeners? Expectations/Objections: Pinpoint what your audience expects and any potential objections. Tone/Style-Your audience's preferences will dictate the tone/style of your content. It's about speaking their language. Choosing the Right Channels: Where does your audience spend their time? Your content needs to be where they are.

Before diving into a content creation project, consider researching your audience's emotional triggers. Understanding their psychological motivations can elevate your content's impact. Delve into behavioural psychology to uncover what drives engagement and action. Analyse trends in neuromarketing to craft content that resonates on a deeper level. By tapping into the emotional aspects of your audience, you can create compelling and memorable content that forges strong connections. Remember, emotions drive decisions, so harnessing this knowledge can set your project apart and drive meaningful engagement.

Before diving into a content creation project, it's essential to research the target audience, understand their needs and interests, analyze competitors' content strategies, explore relevant keywords for SEO, and familiarize yourself with the latest trends and developments in the industry.

Tout d'abord, je définis clairement ma cible. J'analyse ses intérêts, ses besoins et ses comportements de consommation de contenu. Ensuite, j'identifie les objectifs de mon contenu : informer, éduquer, divertir, persuader ? Puis, je recherche les tendances actuelles du marché et les pratiques dans son domaine pour assurer la pertinence de mon contenu. J'analyse la concurrence afin d'identifier les lacunes que je peux combler. Enfin, je détermine les canaux de distribution les plus efficaces pour atteindre mon audience. Le must : avoir une planification soignée et une capacité de recherche documentaire !

How not to fail at topic selection 1. Audience Interests Spend time in forums/social media groups, and comment sections where your target audience hangs out. Look for recurring themes. 2. Analyze Competitor Success Stories Identify topics the competition has covered that gained significant traction. It uncovers a unique angle or a gap. 3. Keyword Research Tools Use them to discover what your audience is searching for online = helps you to choose topics that are relevant w/high search demand. 4. Consult w/Industry Experts Connect w/thought leaders within your niche for topic ideas. NorthStar to subjects that are relevant and impactful. 5. Conduct Surveys/Polls Ask what they want to learn about. Use surveys/polls to gather feedback.

Before diving headfirst into content creation, the absolute key is to nail down your topic. Think of it like building a house. You wouldn't just start hammering away without a blueprint, right? Same goes for content. Researching your topic first helps you understand what your audience cares about, what kind of content exists already, and what unique angle you can bring. This way, your content will be bullseye-focused, engaging, and avoids being a total snoozefest.

How I get content visibility without guessing. STEP 1 Zero in on Audience Language and Immerse yourself in communities/platforms where your target audience discusses their interests. Note the specific phrases/questions they use. STEP 2 Utilize Keyword Research Tools w/Google Keyword Planner, Ahrefs, or SEMrush to uncover the terms your audience searches for. This data is gold for demand and competition. STEP 3 Analyze Search Intent and decipher the intent behind searches. Is your audience looking to learn, buy, or find a solution? Tailor your content to meet this intent. STEP 4 Monitor Keyword Performance and use analytics to track how your chosen keywords perform. Adjust your strategy based on which terms drive traffic/engagement.

How the Top content creators craft their outlines (and beat writers block) (1) Structure w/Intention Begin with a blueprint that defines your introduction/body/conclusion. The intro = hook the reader, the body elaborates w/main points/subpoints, and the conclusion ties everything together with a CTA. (2) Build w/Clarity Organize the main points in a logical order. Use subpoints dive into each topic, and examples to illustrate your points. Ensure each section flows seamlessly to the next with clear transitions. (3) Refine for engagement Review your outline from start to finish. Your introduction should grab attention; your body should maintain interest with valuable insights; your conclusion should motivate action or further reflection.

How I support my content w/out losing integrity STEP 1 Authoritative Voices Start with sources known for their reliability/expertise in your subject area. Academic journals, industry reports, or professional experts = sources add depth to your content. STEP 2 Verify Timeliness and Relevance Verify data and insights to be accurate and current. Content thrives on freshness and relevance. STEP 3 Evaluate and Cross-check for Bias Scrutinize your sources for objectivity. Avoid overly biased perspectives for credibility. Cross-referencing facts across multiple sources can safeguard against misinformation. STEP 4 Citation Practices Master the art of referencing. It validates your content, and demonstrates respect for intellectual property.