To align your social media ROI with business goals effectively: 1. Define specific goals like increasing brand awareness, lead generation, or sales. 2. Focus on KPIs that tie directly to business goals, such as conversions or customer acquisition. 3. Create posts that resonate with your ideal audience and drive action aligned with your goals. 4. Regularly assess campaign performance and refine strategies to improve ROI. 5. Align social efforts with sales strategies to directly support revenue growth. By focusing on alignment, you’ll turn social media efforts into measurable business results.

Reverse engineer your marketing. Start with the end of your sales funnel not the end of a passive marketing funnel and work back. Understand what you need to achieve regarding financial growth and market increase and use those objectives to create your strategy. Once the strategy is in place, and only then can you start to get creative.

Social media is inherently social. You can use it to sell stuff, but it needs to be the sort product that's easy to understand and appealing when thought about, like hamburgers or lacy underwear. If you're not selling something like this, focus more on TOFU goals. Don't frustrate yourself.

Top 3 things you can do to boost ROI- 1. Every post or campaign on social media should have clear objectives. For example- brand awareness, conversions, engagements? 2. Once your objective is clear, define your KPIs accordingly. 3. Optimise the website visitors through social media with personalised ads along with retention tools like emails and msgs.