Two elements of writing that can truly remain unique is the choice of vocabulary and the construction of sentences. It is just like having a brand colour. The vocabulary and the sentence construction must directly steer toward the agenda. A vocabulary that matches your persona or style of writing will make the reader come back to you with ease. Similarly, constructing sentences with a 'reader-first' approach is the secret spell for juggling compliance and uniqueness.

Stories has unique ways of reaching hearts. Personal stories can have a big impact on the readers. Infuse storytelling to your content and watch the transformation that comes with it. It's mind-blowing.

Come on. This nonsense again? There is no inherent conflict between voice and industry standards for any industry I can think of. There are individuals and companies who think they have to adhere to some imagined formalistic style standard. And there are style guides. But writng that speaks intentionally, with a point of view, to a vested reader, about something she cares about, providing industry relevant/actionable information will be received by the industry. Dumb, uptight, standardized, seventh-grade grammar is not ANYONE’s actual industry standard. Just stop it.

Every touch point you have with your audience, no matter digital or traditional channel is a golden opportunity to inspire some loyalty in them. A voice gives your brand an abstract concept some desired personality that embeds within those it intends to reach. Behind-the-brand]“Our redesign wasn't just about the dropdown buttons on our website; every facet of MailChimp got a facelift.) It’s in many ways a reflection of not just the values and point-of-view that your company holds but more importantly this is intended to separate you from competitors.

To maintain your unique tone, you need to first understand your industry guidelines. This is so that you would know how to incorporate it into your writing. You need to then identify your own unique tone. This is so that you would be able to write in your tone while adhering to industry guidelines. You should also make sure that your tone is always consistent and is able to abide by the guidelines. This is so that your tone wouldn't clash with the guidelines.