The best incentive is actually the best strategy for major and principal gift fundraising— help your donors connect to your organization where the answer to the question below is executed upon: To the donor/prospect: “What is the most meaningful manner that your money can be invested in XXXX ? ( your organization ) Focus on adding value to the donor and their life experience. Every donor/prospect is different - so be thinking critically and intentionally.

To attract new donors to your fundraising campaign, consider offering exclusive access to your organization. This could include behind-the-scenes tours, virtual meet-and-greets with beneficiaries, or insider updates that make donors feel like part of your mission. Donor recognition is another powerful tool. Feature donor names on your website, in newsletters, or on commemorative items tied to the campaign. Incentivize giving with matching gifts by partnering with a major donor or sponsor to double contributions during a limited-time window. Offer legacy opportunities, such as naming scholarships or programs after significant contributors. Finally, highlight new donors through social media spotlights or other public acknowledgments.