You're struggling to automate your marketing. What tools can help?

La estrategia de marketing debes definirla antes de comenzar a publicitar. Debes saber a qué personas debes llegar, cuál es tu objetivo, qué puedes ofrecer, calcular el crecimiento de tu proyecto. Es importante este análisis para no perder el tiempo y rebotar en tus campañas. Siempre debemos tener claro antes de empezar cualquier situación que queramos hacer, es el ANALISIS previo.

Today, with the rise of GenAI tools like ChatGPT or Dall-e3, it is easier to get inspiration and support to ideate and create a new campaign, content or template. You just need to ask for suggestions about the brand, the products you want to advertise, the type of audience and the AI will provide you with a multitude of possible scenarios to choose from and then improve on them.

Defina seus objetivos de marketing: Antes de começar a automatizar o marketing, é importante ter clareza sobre seus objetivos e metas. Isso ajudará a orientar suas estratégias de automação.

If you're having trouble automating your marketing, try tools like Mailchimp for email campaigns, Hootsuite for social media scheduling, and HubSpot for overall marketing automation. These user-friendly tools streamline tasks, saving time and ensuring your marketing efforts reach the right audience. Explore these options to simplify and enhance your marketing processes.

In my experience, a great tool for small and medium business is Hubspot. You can capture, analyze and segment your audience details, create workflows, scoring models and have 360 account view. Used in the right manner, also integrated with other useful tools (6sense for ABM, ReachDesk for Direct Mail, LinkedIn Campaign manager for paid ads) - this can be the key for your marketing initiatives success.

Monitore e otimize suas campanhas: A automação do marketing não significa configurar e esquecer. É importante monitorar regularmente suas campanhas automatizadas, analisar os resultados e fazer ajustes quando necessário. Acompanhe as métricas-chave, como taxa de abertura de emails, taxa de cliques e taxa de conversão, para avaliar o desempenho das suas campanhas.

Hubspotfor campaign automation Mail Chimp for EDMs Google Analytics/Hotjar/Kissmetrics for Tracking Tableau/PowerBI/Data Studio for BI

Organizations looking for an all-in-one marketing automation platform usually already have found several effective marketing channels, regardless of which ones they are. That means: You’ve seen success across more than one or two channels. You’re already financially investing in scaling your marketing operation. Your team needs to scale the channels that are working and/or experiment with additional avenues. -Sender is a powerful yet affordable tool - OmniSend is comprehensive - Markto claims to it covers every type of engagement

Lembre-se de que a automação do marketing não substitui o trabalho humano. É uma ferramenta poderosa para otimizar processos e aumentar a eficiência, mas ainda requer estratégia, criatividade e análise para obter resultados eficazes.

As someone who's seen the impact of efficient tools on small businesses, I find Squarespace to be a perfect choice. It simplifies marketing with features like email campaigns, social media integration, and SEO tools, all while providing analytics. The platform also streamlines e-commerce and appointment scheduling, making it easier to manage daily operations. What I appreciate most is its ability to keep content fresh and engaging through scheduled updates. For a business owner wanting to maintain a professional presence online, Squarespace is an excellent choice.