You’re struggling to measure your digital marketing content. What software can help you make sense of it all?

Lost in website numbers that speak Klingon? Web analytics is your decoder ring! It shows where folks land, what they dig, and where they vanish like socks in the dryer. Ditch the content guessing game! See what rocks, what flops, and boost the good stuff like a data ninja. Heat maps, conversion secrets, A/B testing like a mad scientist – all your superpowers unlocked. Bonus: data you wanna high-five, not snooze at. Google Analytics, Hotjar, Mixpanel – pick your data bestie and watch your content go "meh" to "mind-blown!" Your website and sanity will thank you.

Web analytics software is the go- to when it comes to measuring how we'll your content is going. It can help you know what content type is doing well and give you a deeper insight into what you can do to be better.

Measure digital marketing content effectively with tools like Google Analytics, Social Media Analytics Platforms, Email Marketing Software, SEO Tools, CMS analytics, Heatmap Tools, CRM Systems, CRO Tools, and Ad Analytics for comprehensive insights into website traffic, user behavior, social engagement, email campaign performance, SEO, content engagement, and advertising effectiveness.

It’s time to learn GA4! Implementing Google Analytics is like having a super-smart sidekick for your website that doesn’t need coffee break. It tells you who's visiting, what they're doing, and what they love or loathe. It's your backstage pass to the web performance show, helping you understand your audience, optimize content, and fix what's not working. In plain English, it's your compass in the digital wilderness, guiding you to make smarter decisions and turn your online space into a well-oiled, audience-pleasing machine.

Something I found helpful, especially in looking at blog content is to start with search console to determine my best performing articles, mid tier articles, and lower articles. Then I head to G4 for a deeper dive into each of those articles looking at bounce rate, clicks, etc. I then use this data to create suggestions on how we can push these articles even further up the results.

Analyzing a page to discover gaps in topical coverage is great. All of the software mentioned can do that. But I use MarketMuse to perform that same analysis at the site level. That provides me with insight into how my competitors' content strategy. Specifically what content they're creating around a subject, how well they're covering it and where the gaps. Pay special attention to the gaps as that's an opportunity for you to differentiate your content.

It depends on what outcome/objective you are looking to fulfil. For example, conducting an entire site crawl to fix bugs and broken links is a completely different analytical standpoint when comparing it to content creation, or SEO enhancements. Although the softwares are important, having an in-depth understanding/knowledge of what you are looking into is as important (i.e. best practices, H1 vs H2, etc.)

In my experience, a content marketer’s basic tech stack should include a couple of tools. 1. A good CMS to build great long-from content 2. An analytics tool like Google Analytics or Adobe Analytics to measure performance like page views, time engaged, and understand who your audience is and where they come to your site from 3. A good tool for diving deeper into SEO, understanding your competition and identifying relevant keywords you can build organic content around. Free tools like Google Search Console and Google Trends are great, as are paid tools like SEMrush that help you go deeper 4. Social media analytics tools like Hootsuite that not only manage social media content, but also provide services like social listening.

A digital marketer creates a plan that offers them a visibility into how content types perform within specific channels and positions in the buyer's journey. The plan can be divided into two parts: First, identify the most relevant metrics for each content piece and set goals. The second step includes understanding an asset’s impact on conversion.The performance of any content can be measured by tools like Semrush, Ahrefs, BuzzSumo, Hubspot, Moz etc. Content Marketing Metrics include measuring metrics like organic search traffic, views, traffic sources, and click-through rate.

Start with Google Analytics, the Meta Suite or social media analytics first and then leverage on other tools like Ahrefs, Ubersuggest/ Semrush, Moz, Hubspot or MailChimp. Also, AI tools and marketing automation is the way to go.