You're tasked with boosting ticket sales for niche sports events. How will you attract a larger audience?

Here's a comprehensive strategy: - Identify and understand the target audience: demographic analysis and psychographic profiling - Leverage digital marketing and social media: social media campaigns ; influencer partnership ; paid advertising - Create compelling content and storytelling: narratives and storylines ; video content - Offer indicatives and discounts: early bid discounts ; group discounts ; loyalty programs - Enhance the event experience: unique experiences ; quality entertainment ; food and beverages options - Community engagement and partnerships: local community engagement ; corporate partnerships ; charity and CSR initiatives

Una manera efectiva es implementar un plan de referidos con los fans o usuarios de esos eventos deportivos, recompensándolos por atraer a amigos o familiares. De esta forma, atraerás a más público y formarás "colaboradores comerciales" que te traerán clientes. Otra opción es ofrecer descuentos a través de packs cuando se compran múltiples entradas a la vez, es decir, en grupo.

Fans are already aware about any event, the goal is to encourage them to share and talk about these more. Create engaging contents that is worth sharing and appealing to people not informed about it. Use photos and videos, involve athletes and partner with sport journalists. Try to create a unique experience, something memorable. This can work as a snowball, newcomers could share the experience more and more times because of the excitement.

Crear experiencias VIP o encuentros con celebridades, recorridos por el backstage, acceso a zonas exclusivas o merchandising premium incentiva a los clientes y fans a ser más leales y aumentar su gasto promedio. De esta manera, los ingresos aumentarán y tus clientes disfrutarán de experiencias inolvidables.

Si no estamos en línea, a pesar de tener una gran presencia en las calles o de manera presencial, es crucial crear una autoridad digital y conseguir clientes a través de la red. De esta forma, nuestro canal de captación se ampliará y multiplicaremos la facturación. Por lo tanto, es muy importante invertir en Google Ads, Meta Ads, posicionamiento orgánico, entre otros.

Set innovative marketing strategies. Use social media to share these, take advantage of AR e VR as well. Collaborate with influencers, journalists and athletes, join online forums and groups and create new online communities. Partner with streaming platforms and use other video dedicated channels such as YouTube, TikTok, etc. Share press releases and stories of interest online. Try any online activity to foster growth and popularity.

Engage with the local community. Start with youth and schools to introduce the sport. Offer support to the newcomers to encourage the participation. Partner with educational institutions too. Join events, shows and exhibitions offering demonstrations and the opportunity to try the sport. It does not matter if this is a big event, the audience will be broader and bring more opportunities. Join marketing campaigns with other organizations, if they are bigger it will bring benefits to you as well.