Last updated on Aug 9, 2024

You're torn between SEO and creativity in your copy. How do you find the right balance?

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When it comes to copywriting, striking a balance between SEO (Search Engine Optimization) and creativity can seem like a tug of war. You want your content to rank well on search engines to reach a wider audience, but at the same time, you want to engage readers with creative and compelling copy. The key is to blend SEO techniques with creative storytelling to create content that satisfies both search engines and human readers. This means understanding the principles of SEO, like keyword usage and link building, while also developing unique and interesting content that resonates with your audience.

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