You're torn between SEO-driven content and your unique writing style. How do you find the perfect balance?

It's absolutely important to know the basics and include keywords that are relevant, because ultimately the goal is for the content to reach the right people. Try making a basic outline of the whole writeup initially and have a rough idea where the keywords can be utilised. This makes it easier to add the keywords after writing in your own style rather than later trying to stuff the writeup.

When you understand the basics of SEO as a writer, it gives you a better way of sticking with your writing style/uniqueness while still following SEO standards. Search engine optimization is very important in your writing as a writer, the keywords helps you reach a wider and potential audience all over the world. As a skilled writer, SEO should be well woven with your writing uniqueness.

Learning SEO Basics is important for web writing. What I find most helpful is to naturally write my first draft and then go back and use my SEO knowledge to feed into the piece. To do this, I leverage tools like Yoast to analyze keyword distribution and such. This way, I am not taking away from my voice as a writer but rather adding to it when needed.

Es fundamental conocer a tu público objetivo y crear contenido que de verdad le de un valor y por tanto te asegures su atención. Y al mismo tiempo has de generar ese contenido desde una voz natural, la tuya, que no parezca impostada o creada por una IA. Recuerda que en la mejor manera de ser único de verdad es siendo uno mismo.

Voice first, SEO next. That's the new mantra. Doing this wasn't easy before. But thanks to GenAI, search engines like Google understand natural language and tones. While keywords are important, you don't need to stick to the exact keywords, as search engines also understand usage based on context. That's why now's a good time to write and read, too.

Make it your top priority to always provide value through your articles. Information that speaks to the needs and interests of the reader is what they are looking for. They are more inclined to interact with and share your material with others if it is helpful and provides the answers they need. Because search engines favour relevant and helpful content, user involvement is crucial to SEO. By concentrating on producing useful, high-quality content, you automatically optimise for search engines as well as readers. To deliver information in a way that is both educational and entertaining to read, use your own writing style.

Content always comes first—make it valuable for the readers. If there's one thing you should be concerned about SEO, it's this—search intent. Make sure your content is consistently addressing the readers' intent. If the keywords have informational intent, ensure you deliver the information. If it's commercial intent, ensure you help them fulfill that intent.

To me, placing a keyword in an article is the job like a spy. You should put the secret camera so secretly that your target never notify they are notified. Just like that, put keywords secretly, i.e., organically so none can feel like you are stuffing keywords in the article.

Keywords are essential, but not at the cost of content value or readability. Completely avoid keyword stuffing—it's dated. Search Engines like Google today use LLMs (Large Language Models) to semantically map different keywords, their meanings, usage, and everything else. So, it's not necessary to use the keywords literally. Instead, focus on the flow. Two places you want to keep an eye out for keywords are the title and headings—these are what Google uses, at first glance, to understand if your writing is coherent.

In addition to everything mentioned, keep an eye out for essential changes in the SEO space. For instance, recently, a good number of Google's Algorithms were leaked. There's a lot we can learn from the details that have come out.

Finding the perfect balance between SEO-driven content and your unique writing style involves integrating relevant keywords naturally into your writing without compromising authenticity. Focus on creating valuable, engaging content that resonates with your audience while strategically optimizing it for search engines to enhance visibility and reach.