You’re trying to retain customers. What are the most important things to know?

Dese mi experiencia, puedo confirmar que la venta consultiva es clave para convertimos en los asesores de confianza de nuestros clientes. Al recomendar soluciones personalizadas que se adaptan a sus necesidades y carencias, creamos vínculos sólidos y duraderos . Cada interacción se convierte en un lazo de lealtad tanto hacia nosotros como hacia nuestra marca. ¡Construyamos pues relaciones que perduren en el tiempo! 💼✨ #VentaConsultiva #AsesorDeConfianza #LealtadDelCliente

Understand your segment/client/supplier! Create a relationship with them and position yourself between the chair as a moderator between their needs and the company ones. You will need to find common goals and grounds, and you will ultimately find them. Expect the results you do not want to hear - the product with the latest technology might not be the most suitable one for the vast majority. Ask for feedback, and product tests, absorb their feelings, and know their use cases.

Start by asking why customers choose you in the first place, why customers are leaving, and why the most loyal customers stick around? To retain customers, you need to further break down the reasons they live to understand what can you impact and what you can't; for example, you may not be able to do anything about customers moving outside your serviceable area. Then dig deeper and understand the biggest themes behind why customers are leaving that you can impact; was it a bad experience that you can fix via your onboarding or communication or training? Is it pricing of a specific product relative to competitors? By digging into the details you can focus your resources and avoid stressing about what you can't impact.

When focusing on customer retention, it's crucial to understand their needs, preferences, and pain points. Building strong relationships based on trust and communication is essential. Additionally, consistently delivering high-quality products or services and providing excellent customer support are key factors. Understanding customer feedback and addressing concerns promptly can also contribute significantly to retaining customers. Finally, offering personalized experiences and loyalty programs can help foster long-term loyalty and retention.

Customer retention is vital for sustained business success. To achieve this, understanding customer needs, providing excellent service, and building strong relationships are essential. Offering ongoing value, seeking and acting on feedback, and effective communication further bolster retention efforts. Monitoring satisfaction and engagement, anticipating churn risks, and continuously innovating are crucial strategies. By prioritizing these aspects, businesses can foster loyalty, increase customer satisfaction, and drive long-term profitability.

Es muy importante no dejar que los clientes olviden tu nombre (tu marca personal). Las herramientas de comunicación que hoy tienes a tu disposición te ayudarán a automatizar el envío de información pertinente a tus clientes: sugerencias, recomendaciones, buenas prácticas, estadísticas. Todas ellas refrescan tu imagen como experto o experta en la cabeza de tu cliente.

Listen! If you're talking more than you're listening, you're doing it wrong. Active listening is the best way to discover the customer's pain point. Sometimes all it takes is for you to witness their struggle.

With the growth of e-com over the last decade, I find customer service is one of the key elements of brand loyalty. One wrong step by the brand/company and the customer is ready to walk away. How many times have you heard, "I'll never buy from them again"? For me, things like loyalty programs and other "incentives" are not as important as delivering a great product, responding to customer inquiries, and providing excellent customer service.

Las relaciones se construyen con tiempo, dedicacion, sinceridad y demostrar que puedes brindar un servicio con excelencia. Las relaciones podran mantenerse y crecer en la medida de que le pongas la dedicacion, importancia y responsabilidad a ella. TU cliente es sabio y sabra entender si estas preocupado en darle un buen servicio y que estes disponible cuando realmente necesita de tu apoyo.

Customer success is about weaving a tapestry of trust. Imagine you're a guide on a journey with your customers. Offer them a map of personalized support, share stories of triumphs, and be their compass in times of uncertainty. Just like a trusted friend, your presence and reliability will turn customers into lifelong companions.

Delivering value stands as the cornerstone of success. Providing genuine value to customers means going beyond the transactional exchange and meeting their needs and expectations consistently. Whether through high-quality products, personalized services, or exceptional customer experiences, delivering value creates a strong foundation for building trust and loyalty. Customers who perceive value in their interactions with a brand are more likely to remain engaged, make repeat purchases, and advocate for the brand within their networks. By prioritizing the delivery of value, businesses can cultivate enduring relationships with their customers, fostering a loyal customer base that drives sustainable growth and success.

Delivering value isn't just about the product itself. It's about the experience surrounding it. Consider each interaction as an opportunity to exceed expectations. Think beyond features. Focus on the emotional journey, making every touchpoint a moment of delight. This approach not only enhances satisfaction but transforms customers into advocates. Always remember, value is perceived in the details of your relationship with them, not just in what you sell.

Yes, I think this is pretty obvious. Where many companies can FALL SHORT for example, is by developing product in a vacuum. Too often companies develop a new feature or product for just a single customer... or for what they think their customer needs are, without actually validating with their customers. So yes, before developing something new, hit up a few customers for feedback, then ideally continue to get feedback along the way. Then, when you launch, you'll already have your Beta users.

Provide excellent customer service, create value-added content, offer loyalty programs, deliver and showcase the value provided to them.

He tenido la oportunidad de estar en reuniones, y escuchar de manera directa a algun cliente preguntar: Cual es el valor agregado? Pregunta facil de responder si estas preparado. La estrategia de retencion de clientes tiene que ver directamente con el valor que tu servicio o producto ofrece. No solo es responsabilidad de la empresa, es responsable de cada uno de los que gestionan el proyecto, del comercial y de quien tenga contacto con el cliente. No te olvides que sin valor, tu propuesta es debil.

One thing to consider when developing engaging content specific to social media is to make sure that you are focused on the SOCIAL component. No one wants to be sold to on social media; they are looking for information or more likely to be entertained. It's called "social" after all; the most successful brands on social media are creating the majority of theory content with entertainment in mind, followed by value-added content (ie. education), and then some selling. Make your objective engaging the customer and they will want to engage with you; which will naturally increase your top-of-mind awareness and likely your conversions.

Em minha percepção, o melhor momento para iniciar a retenção, entregar valor e engajar os clientes é dentro do período de Onboarding. Por isso, para colher bons frutos no futuro, é preciso que você invista num período de ativação adequado e personalizado de acordo com suas personas.

I found that it's much easier to talk about doing all of these things than actually executing on them with a cohesive strategy. Getting your customers engaged with your brand is important - how exactly you do that should be based on your brand identity. In other words, don't try to be all things to all people, don't try to do all of these things unless it fits. At Burton, events were a big thing, introducing Snowboarding to new people, driving brand awareness, etc. When I was there, Podcasts were not a thing, would they have helped? Not sure. In sum, your customer engagement strategy should fit with your brand.

Try to think of engagement like a good joke - it's all about timing and delivery. Spice up your customer journey with interactive content that's as captivating as a stand-up routine. Encourage participation like an enthusiastic audience, and watch how your brand becomes the talk of the town. Remember, a well-timed punchline can turn a casual observer into a loyal fan!

Necesitamos entender a nuestros clientes, qué les motiva y cuáles son sus problemas. Con herramientas como un CRM, podemos seguir cómo interactúan con nosotros y qué compran, lo que nos da información valiosa. También es vital escuchar sus opiniones y experiencias, pues nos ayudan a mejorar y les hace sentir importantes. Mantener a nuestros clientes contentos no es algo que se queda quieto, siempre hay que estar ajustando. Así que tenemos que estar listos para cambiar nuestras estrategias basándonos en lo que nos dicen los datos y nuestros clientes. Recuerda, es más rentable mantener a los clientes que ya tenemos que conseguir nuevos, así que debemos concentrarnos en medir, mejorar y mantener relaciones sólidas con ellos.

Set ambitious, but realistic goals. Set them smart with clear milestones, deadlines and rates. Reinnovate and adapt your services and products after each milestone if necessary. Measure qualitatively and quantitatively to identify the right pains.

As a sales professional aiming to retain customers, it's crucial to prioritize understanding their needs, building strong relationships, and providing ongoing support and value. By actively listening to their concerns, delivering exceptional service, and consistently exceeding their expectations, I can foster trust and loyalty. Effective communication, soliciting feedback, and offering incentives further reinforce the customer's sense of importance and satisfaction. Continuously monitoring customer satisfaction metrics allow me to adapt and improve my approach, ensuring long-term success and customer retention.

Measure key parameters and continuously strive to improve upon them. These parameters may vary from retention rate, value retention rate, customer lifetime value, net promoter score etc.

As customer success managers, remember this: Metrics are your compass, but the true north star is continuous improvement. Analyze retention rates, churn data, customer feedback, and lifetime value. Iterate, optimize, and don't shy away from testing new strategies. Seek insights not just from your industry but from diverse perspectives. The path to retaining customers isn't a straight line; it's a journey of relentless refinement, and it is important to make sure that your customer is with you in this journey.

To develop something new is hard, and expensive and it is not even clear if it will enter the market. Check out other industries and adapt possible solutions that might fit. Run focus-groups to understand each fit. And as always be curious and teachable.

To successfully retain customers, it's essential to focus on understanding their needs, delivering exceptional service, and fostering loyalty. Firstly, personalize your interactions; customers feel valued when services and communications are tailored to their preferences. Effective communication is crucial. Keep customers informed about updates, or changes that may affect them. Transparency builds trust. Ensure your team is empowered to make customer-focused decisions. Engaging customers through personalized experiences, value-added services, and sincere appreciation of their business are key strategies for maintaining long-term relationships.

Always be testing! A key component of growth hacking, digital marketing, and really any strategic planning is to be measuring and tracking what is working and then optimizing your activation accordingly. This can take many forms, but should be an integral component of understanding how best to engage with your customers... do more of what's working and less of what's not!