3PillarsMarketing.net

Wow! The last month of 2024. It hardly seems possible. This has been a VERY....VERY short year. I think I'm saying that more often as I get older. A lot happened in 2024...and there are still major loose ends - the Farm Bill immediately comes to mind. As the founder of a small marketing agency, I've had my share of successes and failures this year. Every one a learning opportunity. I've also just dropped the last newsletter for 2024. I'll link at the end. Are many of us doing a lot of rethinking going into 2025? I've noticed some businesses went out of business this past year. But many new ones have opened in the regen and sustainability spaces. More people are searching for sustainable products according to Google Trends. That stat alone gives me a good felling going into 2025. Enjoy the newsletter and sign up to get it faster in 2025. https://lnkd.in/gTZuyHa9 That's all folks... That's me doing chores, we got snow. It doesn't matter the season or weather; we still have to take care of the homestead.

Yes, this may look like an ordinary tray, but its unassuming exterior hides an incredible backstory (more on that in a moment!). I’m often asked: “Who is #NIHC?” “What do we do?” “What exactly is industrial hemp, and how does it help?” While I have my standard answers ready, I sometimes find myself wondering: Did I explain it well enough? Did they really grasp the full picture? Recently, I had the privilege of attending the Asia International Hemp Expo and Forum 2024 in Bangkok, Thailand (#AIHEF2024) thanks to RAPP grant funding from the #USDA. It was there that this tray was given to me by our member and colleague, #PaulBenhaim, CEO of The Hemp Plastics Company. Because it was too large for my luggage, I carried it across five airports—Bangkok, Paris, Toronto, Detroit, and Hartford. Amid countless curious stares and whispers, this seemingly ordinary tray became an unlikely ambassador for hemp (and yes, the backstory is coming, I promise!). In fact, 45 people mustered the courage to ask questions: “Why are you carrying a cafeteria tray?” “What's with the tray?” “Did you forget to return it to McDonald's?” These innocent inquiries sparked in-depth conversations about NIHC, industrial hemp, and its diverse range of uses. I truly enjoyed these exchanges, and it became clear to me: This is #NIHC. We are global ambassadors, opening conversations and forging trade relationships around industrial hemp. Having that tray as a conversation starter made all of this so much easier. Thanks to the USDA’s continued support, we are fortunate enough to travel the world spreading awareness about hemp. We’re incredibly grateful for their backing. Now, about that tray’s backstory: It represents a historic milestone. This tray was made in Thailand using bioplastic pellets derived from U.S. hemp—the very first time hemp was imported into Thailand for this purpose. It might not be the dramatic conclusion you expected, but trust me, it’s historic. NIHC’s motto, “working together works,”has become a reality, and in doing so, we've helped open the doors to international trade in an industry that's often overlooked and heavily regulated. So, if you ever spot a woman lugging a brown tray through an airport, feel free to stop and ask about it. It’s not just a tray; it’s a symbol of what we’re building—one conversation at a time. #hemp #industrialhemp #hemplastics #usda #NIHC #sustainability #trade #internationaltrade

Be your client's superhero. Master the art of ......ssshhh!! In 55 seconds find out how to solve your client's marketing problems...get referrals... grow your business... https://lnkd.in/e7_RfZyW

Winter’s pretty much here, and for me, that means leaning hard into the foods that actually matter—the ones that keep my family nourished, grounded, and thriving when it’s dark at 4 PM. Here are my 3 go-to winter staples: 1️⃣ Bone Broth: This stuff is liquid gold. I toss a whole pastured chicken in the Instant Pot with some vinegar and veggie scraps, pressure cook it, and out comes this rich, gelatinous broth. It’s warm, comforting, and full of minerals and gelatin for gut and joint health. Bonus: It’s a killer coffee replacement. 2️⃣ Potatoes: Let’s be real—potatoes get a bad rap, but when cooked, cooled, and reheated, they turn into a prebiotic powerhouse. Resistant starch feeds your gut bacteria, keeps your digestion smooth, and feels like the ultimate comfort food. Plus, they’re ridiculously versatile. 3️⃣ Raw Milk: If you can get it, raw milk is pure magic. It never goes bad (if it's clean)—it just goes different. Sour milk left on the counter? It's cheese now. Too much cream? Work your biceps and make cultured butter. It’s nutrient-packed, probiotic-rich, and potentially (if designed and managed correctly) part of an exponentially productive regenerative system that nourishes self and land. Win-Win. These foods aren’t fancy or specialty—they’re just real. They're alive. They’re what humans have been eating forever, and they’ll definitely enhance your winter (and life) experience. I love chatting food and ecology. What's your go to for winter nourishment? And if you want more real-life insights like this, subscribe to Regen Weekly: 👉 learnregen.com ❄️ Stay warm out there! 🍲🍶🥔

Gratitude this Thanksgiving Today we are experiencing wild turkey and smoked turkey. We're leaving the wild turkey for hunters (coyote, fox, or human) while we eat their smoked cousins. Wild turkeys are very large birds. Tom's up to 35 pounds, hens around 20 pounds, so I've been told by a human hunter. And when they're scratching the seed area under the bird feeder at the house they're certainly impressive. In flocks of 10 - 12, and they fly onto the roof and nearby trees. clumsy flyers. Also very thankful they're bypassing the garden for the bird feeder. Have a Happy Thanksgiving everyone.

When I sent my fruit for analysis, four flavonoids were completely missing from the conventional "grocery store" citrus comparison. The rest were 2, 5, 11X higher in my regenerative organically grown citrus. Hesperidin (blood flow, brain function) was 39X higher in the fruit regeneratively grown with a full soil microbiome to support tree health. "Why pay a doctor when we could just pay a farmer?" squeezecitrus.com

PRECISION AG - MARKETING - BENEFITS TO CONSUMERS Have you invested a gob of money into new high-tech ag equipment? And now you’re wondering how they’ll pay for themselves. Here are a few tips on how to message your improved ag practices to show consumers they benefit. HIGHER PRODUCT QUALITY Yep, you know you’re getting more nutrients where they need to be. How many consumers even have a clue what you’re talking about? Messaging that highlights the nutritional benefit to consumers is going to beat out the competition. You’re not messaging to everyone—only those folks who value higher quality and will pay a premium. SUSTAINABILITY MESSAGING A new type of consumer is coming into the market. People between the ages of 20 and 35 are asking questions about HOW A PRODUCT IS PRODUCED AND PROCESSED at the same time they’re looking at the price. When your processes result in reduced water, chemical, and fertilizer use you have a strong selling point. If you don’t? Your ag operation IS NOT future-proof and you’re going to have to pivot. The time to change and gain those customers is today. Or would you rather wait for “the other guys” to take away your business? PRECISION AG GIVES YOU DATA - AKA PROOF A strong marketing campaign uses data from many sources to prove your solution or product is exactly what the consumer is looking for. Case studies, testimonials (in the form of videos or quotes), analyses of the data from your equipment sensors, and academic studies all highlight the benefits the consumer receives from your focus on targeted ag practices. Notice that all these marketing efforts are about the consumer. Now look at your marketing, how many times do you say, “I or we” - and how many times do you say “you?” It’s all about the consumer’s wants and needs. Need help putting together your USP (unique selling proposition) with precision in mind? I can help. Contact me for a FREE site audit. Start the new year off with a bang! Found this helpful? Follow, Like, Share Image: Butterfly on Echinacea plant. Neither will thrive in a toxic ecosystem. Both are evidence you're treating your land with care.

We have to be aware of the language on the label. BIO doesn't mean from the earth - necessarily. Context is everything.

The key sentence here is "with NO YIELD DECREASE." If you're a crop consultant advising farmers for 2025, please think about their futures and the generations to come. We don't have to drop yield. Healthy soil leads to healthy crops and to healthier consumers. This works with all crops. Look around, find the proof. If you can't find any contact me and I'll point you in the right direction. Sam's done the legwork. This is an awesome ag story.