8th Wall

8th Wall

Software Development

Palo Alto, CA 21,326 followers

8th Wall, now a part of Niantic, is the leading WebAR development platform. Develop interactive AR—no app required.

About us

8th Wall is an award-winning computer vision software company that makes it possible to build interactive, immersive content that can be experienced on any device—no app required. With the world’s largest augmented reality platform, 8th Wall supports billions of devices globally and has been used by developers, agencies and creative studios to create AR activations for brands across industry verticals including retail, food and beverage, travel and tourism, automotive, fashion, sports and entertainment. 8th Wall has powered WebAR experiences for top brands such as Nike, Porsche, Sony Pictures, Burger King, General Mills, British Gas, Heineken, McDonald’s, Swiss Airlines, Toyota, Red Bull, Adidas, COACH and more. Learn more about 8th Wall at www.8thwall.com.

Industry
Software Development
Company size
11-50 employees
Headquarters
Palo Alto, CA
Type
Privately Held
Founded
2016
Specialties
Computer vision, Augmented reality, Deep learning, Android, iOS, Web AR, WebXR, Metaverse, and Spatial Computing

Locations

Employees at 8th Wall

Updates

  • The last working week of 2024 brings different priorities for different developers. Some are pushing for final deployments, others are recharging for the year ahead, while some see this as the perfect time to dive into experimental projects. What's your focus?

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  • 🌟 Developing Into the Scaniverse exclusively in the Niantic tech stack represents a major milestone for browser-based virtual reality—but before that, it proves the capabilities of Niantic Studio. We launched Niantic Studio with a vision of efficient, powerful, and collaborative WebXR development. When we started working within it to put that vision to the test, we found bugs to solve. But even better than that, we found that Studio really does open us to a future of faster and better developer experience. If you haven’t yet, go behind the build of Into the Scaniverse: https://bit.ly/41piVuw

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  • ⚠️ Building Into the Scaniverse in Niantic Studio was the ultimate test of our own tool—and it wasn’t always easy. But that’s good news! It meant we were able to identify, solve, and deploy improvements before they became roadblocks to our users. In doing this, we found and improved across a wide variety of areas: 📌 Developer Ergonomics 📌 Front-end Ergonomics 📌 State Machine and Events You may call it eating your dog food, but we call it eating our ice cream — because cutting down our feedback loop by months? That’s sweet.

  • 💡 Dive into the development journey of the Moodometer, an innovative WebXR experience that transformed Web Summit's physical space into an interactive emotional sharing platform. Using Niantic Studio's VPS technology and Gaussian splats, the team created a bridge between digital and physical worlds, allowing attendees to share their event experience through AR-anchored emojis. What's particularly impressive is that this entire project went from concept to deployment in just three weeks! We’re bringing you a Q&A with one of the lead developers of the Moodometer to share valuable insights about rapid development, remote collaboration, and the power of keeping experiences simple yet meaningful. #AR #XR #MobileExperiences

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  • 🏆 Congratulations to the winners of our Real-World Gaming Challenge! These developers harnessed the power of Niantic Studio to create experiences that seamlessly integrate with physical spaces. 👏 With $15,000 in prizes awarded across multiple categories, including Real-World Splat Games, VPS Implementation, Lifestyle and Culture, Spatial Learning, and Health and Wellness, these projects represent the cutting edge of location-based AR development. Check them the full list of winners: https://bit.ly/4fseeTS #GameDev #GameDeveloper

  • ❄️ Dodge icy mushrooms and join a virtual snowball fight wherever you are in developer Alexandre Di Guida's latest creation in Niantic Studio! His Frozen Coin Hunt Adventure puts Studio's capabilities to work, transforming technical features into pure winter magic. Peek behind the development process and discover how he brought this frosty AR world to life: https://bit.ly/3VLcvlT

  • 💥 When rendering Gaussian splats in VR, every frame counts. Our initial tests for Into the Scaniverse ran at under 10fps - far from the smooth experience needed for Meta Quest. Through intensive optimization and real-world testing, we achieved 72fps without compromising visual fidelity. Key challenges we solved: 📌 Large-scale splat optimization 📌 Frame rate stabilization across devices 📌 Memory management for VR 📌 Real-time rendering pipeline improvements By being on the ground floor of creating in Niantic Studio, were able to implement these solutions before they impacted our users.

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