Activated Insights

🎉 Exciting News! 🎉 Home Care Pulse is now Activated Insights! In 2023, we united the leading post-acute and long-term care technology companies to deliver mission critical applications and analytics to enable better care. Our shared mission? To improve experiences for our customers, employees, and those in their care. Now, we’re unifying under one brand: Activated Insights. This new name reflects our dedication to the long-term and post-acute care market and showcases our wide range of capabilities. We are committed to maintaining the premier experience you’ve come to expect with top talent that drives our innovation and success.  Look out for brand updates throughout 2024 as we complete this exciting transformation! Discover more about our exciting brand unification here: https://hubs.li/Q02D5c-V0

Join us as we honor the exceptional caregivers and agencies making a difference in the lives of countless families. This year, Nicholas Mecham and Jared Freeman, two dynamic voices in home care advocacy, will present the prestigious awards. Why Attend? 🏆 Celebrate Excellence: Witness the achievements of outstanding home care providers. 🧠 Gain Insight: Hear from industry experts Nick Mecham and Jared Freeman as they share insights and inspiration. 🗣️ Network With Leaders: Connect with top professionals and peers across the industry. Celebrate the heroes of home care who go above and beyond every day. Secure your spot today and join us for an unforgettable event celebrating compassion, excellence, and dedication. 

Join us to explore how innovative training can elevate food safety practices and operational excellence in senior living environments. Food safety is a critical priority in senior living. Are you facing: 🥕 Gaps in compliance with food safety regulations? 🍓 Challenges with staff turnover and onboarding? 🍍 Limited access to engaging, effective training for your teams? Activated Insights and Pineapple Academy have partnered to bring you solutions tailored for food service and environmental services staff in senior living communities. What you’ll gain from this webinar: ✔️ A walkthrough of food safety courses like CMS Foodservice Core Competencies and Culinary Basics ✔️ Insights into engaging, video-based training designed for senior living settings ✔️ Practical tools to foster a culture of food safety and compliance ✔️ Discover how Pineapple Academy’s intuitive platform and CE-accredited courses can help your team excel.

Home-based care organizations saw a 10.5% customer increase on average last year, surpassing the mere 4.4% growth seen in 2022. 👉 Customer growth rate hasn’t been this high in almost a decade. 🤯 What are providers doing differently? To create the 2024 Activated Insights Benchmarking Report, we surveyed over 1,100 home-based care providers and find out exactly what is and isn’t working in their business operations: 📈 Trend #1: Providers with the highest customer retention are prioritizing the satisfaction of their customers' loved ones. The average customer length of service increased by two months while the median customer lifetime value rose by $1,465 in the last year, the highest it’s been in four years. As 57% of customers come from family-requested care, it’s no wonder why providers who involve families in their customer’s care plans are seeing the highest customer satisfaction and retention rates. 📉 Trend #2: Only 1 in 4 home-based care providers have the data to prove their quality care outcomes. While the average hospital admission rate for home-based care in 2023 was 4%, only 24.1% of home-based care providers tracked their hospital admission rates last year. That means, 3/4 of providers are not capitalizing on proving this level of quality care. Not to mention, communicating the value of long-term and post-acute care industry as a service. 📈 Trend #3: Despite a record-breaking staff turnover rate, providers with a strong reputation are turning away less cases due to staff shortage. Despite the industry’s average care staff turnover rate reaching nearly 80%, there was a 16% decrease in those who had to turn down cases due to the staffing shortage compared to 2022. Which means, providers are getting creative in keeping their customers around. As almost 1/3 of total revenue is generated from the opinions of your customers and employees, managing your reputation has never been more important. Learn how to apply each one of these trends by reading our full guest article here: https://hubs.li/Q030wKsv0

The 2025 Activated Insights Benchmarking Report survey opens in ONE WEEK on January 7th, and we want YOU to be part of it! By participating, you'll: ✅ Gather key business metrics for success ✅ Shape industry benchmarks and conversations nationwide ✅ Receive a FREE digital copy of the $999 report (& a $150 physical copy if you complete it before January 28th) Last year, over 1.1K providers participated making it our highest participation rate yet! Don’t miss out—mark your calendar for January 7th!

According to our data, home care and senior living marketing ranked as one of the top searched phrases in the INDUSTRY. Fact: Most post-acute care providers are having to do their marketing all by themselves, or within their office staff. To make it easier on you, here are the 6 foundational pillars of post-acute care marketing to help you get your marketing plan started on a sturdy foundation, in half the time. 🏛️ 👉 1. Create a brand people can connect with The 5 essential key elements have a strong brand are: identity, personality, positioning, promise, & experience. Begin defining your brand by writing a strong mission (who you are now today) and vision statement (where you want to be tomorrow). 👉 2. Spread the word to where your audience is Word of mouth referrals continues to rank the top marketing source for providers in the post-acute care industry. The trick to successful business promotion is to know your audience, consider your goals & budget, and continue to test/analyze if your message is getting to the right people. 👉 3. Create a social media presence (start on one platform only!) Begin by taking a look at how your competitor's are engaging on social media. How often are they posting? What kind of content are the posting? Are there any gaps your profile could fill? 👉 4. Mingle at post-acute care events Event marketing can be a powerful tool for engaging with your community, driving foot traffic, and fostering meaningful connections. Try hosting senior health and wellness workshops, community open houses and facility tours, and senior social events and activities. 👉 5. Optimize your site for SEO to get seen where everyone is looking SEO encompasses a range of tactics aimed at increasing online visibility, driving targeted traffic to the site, attracting qualified leads, and ultimately, achieving your digital marketing objectives. 👉 6. Manage your reputation & get recognized in the industry Effective reputation management requires a proactive approach to building and strengthening your company’s reputation. This entails: ✔️ Delivering exceptional customer experiences ✔️ Surveying customers and employees ✔️ Identifying and resolving small problems before they grow ✔️ Locating online commentary and reviews about your business ✔️ Responding to feedback (good and bad) Want more details on how to do each step? Read the full blog article below.

Annual care staff turnover is the highest it's been in five years, reaching a staggering 80%, according to the 2024 Activated Insights Benchmarking Report. Based on the performance of over 1,000 providers in the industry, here are 3 data-driven strategies to start reversing that number: 💡 1. Pay attention to your referrals. Although Indeed continues to be the most popular recruitment source, it produces the highest turnover rate of 88%, ultimately producing a short-lived “quick win” for recruitment numbers but a devastating retention rate. Instead, prioritize word-of-mouth referrals which produce the lowest employee turnover rate for almost the least in acquisition cost. 💡 2. Get proactive about retaining the staff you do have. In 2023, providers who paid their staff above the 75th percentile saw a 35.5% decrease in turnover rate. What does your staff need to stay? Take a proactive approach to retention by surveying your customers and staff to uncover what they wish you’d start or stop doing to keep them around. 💡 3. Focus on building relationships between care staff and customers. Customers ranked the ability of their care professionals as their highest satisfaction score while employees are most satisfied with the client to care professional compatibility. As a result, revenue per care employee increased by $1,000 per care employee with an 18% decrease in providers who had to consistently turn down customer cases due to staff shortage. Retain staff by capitalizing what makes the long-term and post-acute care industry different from other jobs on the market: a fulfilling career. Read the full article to learn how to apply each of these strategies: https://hubs.li/Q030x3kh0

Ready to Revolutionize Your Training Strategy for 2025? Are your current training strategies ready for 2025? Whether you’re addressing compliance needs, staff engagement, or role-specific learning, this webinar offers proven approaches to build a robust, adaptable, and impactful senior care training plan. Join industry experts and learn how to: ✔️ Align Compliance Training with regulations and facility assessments for measurable outcomes. ✔️ Create Adaptable Learning Strategies that address real-world trends and staff feedback. ✔️ Engage staff through Niche Learning Paths featuring renowned experts like Barbara Karnes and Teepa Snow. ✔️ Implement Role-Specific Training tailored for administrators, dietary services, clinicians, and more. ✔️ Use Case Studies to navigate complex state and federal requirements effectively. Reserve your spot to discover actionable strategies and innovative training methods that will redefine success in Home–Base Care and Senior Living. 

🚩 Holiday visits are opportune times for family members to detect red flags that point to the need for care services. While families spend extended time together, in the midst of the laughter and reminiscing, subtle signs emerge that hint at the challenges older loved ones face: 🚩 Empty fridges 🚩 Neglected medications 🚩 A less-than-tidy home As families leave the holiday festivities behind and return to their own routines, they carry with them a newfound awareness. They recognize the need for help and begin looking for solutions. That's why Google Trends shows a dramatic dip in searches for senior care related terms during the festive month of December, only to be followed by a significant spike in January. Is your company prepared for the influx of inquiry calls to come? And just as importantly, will your website be found when people are searching for help? 5 Ways to Prepare Your Digital Door this Holiday Season: 🚪 Informative Resources: Do you offer insights into the warning signs of declining health or the onset of conditions like Alzheimer’s or Parkinson’s? 🚪 Comprehensive Services: Can visitors easily explore the range of services you provide and understand how each addresses specific care needs? 🚪 Empowering Content: Are there resources tailored to family caregivers, offering guidance and support for those facing the challenges of caregiving for a loved one? 🚪 FAQs and Differentiation: Does your site anticipate common questions and highlight what sets your agency apart, assuring families of your quality and dedication? 🚪 Optimized Visibility: Most importantly, is your website optimized for search engines, ensuring that those seeking help can easily find you amidst the digital noise? Read the full article in the comments below.

This year, Activated Insights (formerly HCP) underwent a huge brand unification. After acquiring four additional companies last year to offer complete support for recruitment, retention, training, and customer satisfaction in the long-term and post-acute care space, it was time for all identities to merge into one as Activated Insights. This brand unification sparked conversation across the industry and guided much of our content towards helping other businesses in home care and senior living strengthen their own brand. Based on our most downloaded resources, with insights from our content experts on their favorite resources we produced in 2024, here are our suggestions on the most popular free resources to catch up on before 2025 that will help you: 🙌 Create a Culture Employees Will Leave Your Competitors to Join ❤️🩹 Practice Person-Centered Care for Increased Customer Satisfaction 💻 Bolster Your Business’ Reputation to Attract High-Quality Hires 📊 Turn Your Business’ Data into Data-Driven Business Decisions Access the full list to our most downloaded resources, plus how it will help you build your own brand, in the comments below.