Adapex

Happy Thanksgiving from the Adapex team! 🍁 We're incredibly grateful for our partners, clients, and community who make everything we do possible. A special thanks to our dedicated team for all their hard work and passion. This holiday season, we’re thankful for the chance to grow together, celebrate successes, and build lasting connections. Wishing you all a joyful holiday filled with gratitude, great food, and wonderful company. 🍂🥧 #Adapex #Thanksgiving #holidayseason Debra Fleenor Joanie B. Brandon Hope Katie Popa Doina Josan Ines Moroni Matteo Porcu Fabrizio Milano d'Aragona Pierluigi Vacca Paolo Dello Vicario Luca Filigheddu Matteo Bregonzio, PhD Federica Neri Roberto Brenner Lonnie Horsey Cassie Reyes

Adapex is proud to feature Manuela Cortes, one of our dedicated client success managers who has been with us for two years. Manuela excels at building strong, long-lasting relationships with clients by truly understanding their goals and aligning strategies to help them thrive in the programmatic space. Her approach centers on active listening and delivering tailored solutions, fostering trust and collaboration.  We’re lucky to have her as part of our team. #EmployeeSpotlight #Adapex #AdTech #WorkLifeBalance Debra Fleenor Joanie B. Brandon Hope Katie Popa Doina Josan Ines Moroni Matteo Porcu Fabrizio Milano d'Aragona Pierluigi Vacca Paolo Dello Vicario Luca Filigheddu Matteo Bregonzio, PhD Federica Neri Roberto Brenner Lonnie Horsey Cassie Reyes Programmatic Digest podcast

Adapex’s expertise played a pivotal role in Quizzboom's successful launch, driving substantial growth across key revenue metrics! In just a few months, they saw impressive gains of:  RPS: +76% RPM: +52% CPM: +32% By optimizing tech and implementing tailored strategies, we’ve set them on a path for sustained success. Wondering how Adapex can drive similar results for your business? Let’s connect and explore the possibilities!  #PublisherSuccess #DataDrivenTech #Adapex Debra Fleenor Joanie B. Brandon Hope Katie Popa Doina Josan Ines Moroni Matteo Porcu Fabrizio Milano d'Aragona Pierluigi Vacca Paolo Dello Vicario Luca Filigheddu Matteo Bregonzio, PhD Federica Neri Roberto Brenner Lonnie Horsey Cassie Reyes Olya Morozova

Meet another member of our award-winning Customer Success team! Matteo Porcu! He has been with Adapex for three years and excels in building client trust through customized strategies and transparent communication. Matteo's favorite Adapex solution is Magma™, our on-page console that provides real-time data. Matteo uses these insights to perform ongoing optimizations that drive revenue uplifts for his clients. #EmployeeSpotlight #Adapex #AdTech #WorkLifeBalance Debra Fleenor Joanie B. Brandon Hope Katie Popa Doina Josan Ines Moroni Matteo Porcu Fabrizio Milano d'Aragona Pierluigi Vacca Paolo Dello Vicario Luca Filigheddu Matteo Bregonzio, PhD Federica Neri Roberto Brenner Lonnie Horsey Cassie Reyes

An insightful piece on how publishers are rethinking revenue strategies by prioritizing user experience. As the digital landscape evolves, it's clear that publishers and advertisers must embrace a privacy-first approach while creating more valuable, engaging experiences for users. This isn't just a trend—it's the foundation for a sustainable and successful future. Check out this article from AdMonsters for more on how the industry is adapting to these new priorities. Thank you, Yakira Young for sharing. #PrivacyFirst #UserExperience #DigitalInnovation #Publishing #AdTech Lynne d Johnson Debra Fleenor Andrew Moskowitz Joanie B. Katie Popa Doina Josan Brandon Hope Fabrizio Milano d'Aragona Paolo Dello Vicario Roberto Brenner Ewa Niemiec Ines Moroni Swapnil Shankar Laura N Perez Laura Pes Cassie Reyes

In-person in Milan! Nothing beats the energy of gathering for some work and some laughs. Debra Fleenor, Paul Murray, Lydie Hountondji, and the Adapex team Alex Buzdugan, Tim Elliott, Ewa Niemiec, Ines Moroni, Roberto Brenner and Alina made the most of this Milan meetup. Great ideas, great connections, and great company! #MilanMeetings #AdTechConnections #Collaboration #Innovation Joanie B. Brandon Hope Katie Popa Doina Josan Paolo Dello Vicario Fabrizio Milano d'Aragona Pierluigi Vacca Paolo Dello Vicario Matteo Bregonzio, PhD Federica Neri Lonnie Horsey Cassie Reyes

🚀 As Google Chrome moves to an opt-in model for third-party cookies, the clock is ticking for publishers to pivot to first-party data strategies.  The good news? Our Data Refinery makes this transition seamless enhancing audience segmentation and driving a 12% uplift in RPS for our partners. 💰📈 Ready to future-proof your revenue? Dive into our latest blog to learn how to prepare your monetization strategy 👉 https://lnkd.in/gaTZsn57 #FirstPartyData #Monetization #AdTech #CookielessFuture #DataRefinery Debra Fleenor Joanie B. Brandon Hope Katie Popa Doina Josan Ines Moroni Matteo Porcu Fabrizio Milano d'Aragona Pierluigi Vacca Paolo Dello Vicario Luca Filigheddu Matteo Bregonzio, PhD Federica Neri Roberto Brenner Lonnie Horsey Cassie Reyes

We know our award-winning tech is top-notch, but it’s the Adapex team’s expertise in ongoing optimization that truly drives results. With insights from Matrix, our analytics dashboard, and Magma, our on-page console, quefaire.be has seen impressive performance and revenue growth and with Olya Morozova as their dedicated Account Manager, they’re in the best hands. Love seeing our tech and team make a real impact!  #PublisherSuccess #DataDrivenTech #Adapex Debra Fleenor Joanie B. Brandon Hope Katie Popa Doina Josan Ines Moroni Matteo Porcu Fabrizio Milano d'Aragona Pierluigi Vacca Paolo Dello Vicario Luca Filigheddu Matteo Bregonzio, PhD Federica Neri Roberto Brenner Lonnie Horsey Cassie Reyes

Laura N Perez recently attended Advertising Week LATAM. She reconnected with colleagues and industry leaders like Emma Cerezo (TelevisaUnivision), Gustavo Rodriguez, Yordi Rosado, Carolina Rodriguez Jaramillo (Roku), Gonzalo Alonso , Diego Medina and Priscila Gonzalez Álvarez (Sonoro Global Media Corp.). These conversations opened doors for new perspectives and collaborative opportunities, reinforcing meaningful connections within the industry. #Adapex #AdvertisingweekLatam #Advertising #Adtech Debra Fleenor Joanie B. Brandon Hope Katie Popa Ines Moroni Matteo Porcu Fabrizio Milano d'Aragona Pierluigi Vacca Paolo Dello Vicario Luca Filigheddu Matteo Bregonzio, PhD Federica Neri Roberto Brenner Lonnie Horsey Cassie Reyes