AdImpact

AdImpact took a deeper dive across Super Bowl ad trends in the beer, film, sports betting, streaming, and QSR industries.

The Wisconsin Supreme Court election is in 40 days and Republican advertisers currently have a $7m+ future reservation advantage. Total: 🔵 $11.7m 🔴 $7.7m Aired spending: 🔵$7.1m 🔴$4.0m Future reservations: 🔴$7.7m 🔵$572k Group spending +reservations: 🔴$7.3m 🔵$2.6m

Our GM Of Data Solutions, Don Norton, will be featured on a streaming and FAST channel panel tomorrow hosted by TVNewsCheck We’re looking forward to a great conversation tomorrow. Register to join the discussion https://hubs.li/Q037mL_J0

To gauge the changing dynamics of Super Bowl ads, read our latest blog analyzing national and local linear ads across five key industries throughout the last three Super Bowls: https://hubs.li/Q037knDW0 The Super Bowl continues to be one of the few programs for advertisers to reach a wide audience, with Super Bowl LIX's record breaking 137M viewers being no exception to that. Despite a hefty $8M price tag for a :30s national spot, advertisers paid up with Fox selling out of ad inventory last November. AdImpact took a deeper dive across Super Bowl ad trends in the beer, film, sports betting, streaming, and QSR industries.

AdImpact's Super Bowl viewership data has been featured in Forbes, for the second year in a row. Read Forbes' here: https://hubs.li/Q0377tdL0

With the score at 40-6 with less than four minutes of game time to go, Kansas saw the biggest drop off in viewership right at the end of the Super Bowl (from 10:00 PM ET - 10:20 PM ET). TV markets across Kansas saw a 12.4% drop relative to market size. The other states willing to switch off from the game were WV (12.2%), WY (11.9%), and OH (11.0%). Meanwhile, the states that left the TV on and experienced the smallest drop off relative to market size were either west coast states (CA (4.4% drop), NV (4.5%), HI (4.8%), and OR (6.2%) or a celebratory PA (6.3%). Keep an eye out as later today we'll be concluding our analysis of the big game's ads and advertising trends.

Want to ramp up your data solutions? We'll be at #RampUp later this month in San Francisco. If you're attending, let's meet up and chat about how AdImpact can deliver for you.

AdImpact is a proud participant in Coalition for Innovative Media Measurement (CIMM) and TVB Local TV and Video Innovation Showcase – highlighting the latest advancements and innovations paving the way for better technology, enhanced audience connection, and improved advertising effectiveness across the local market. The report includes our analysis of the "12 News Olympic Zone" during the 2024 Summer Olympics, featuring our advanced local measurement capabilities. To download the report, visit: https://hubs.li/Q036CGkw0

The details on every big game spot, from OpenAI’s debut appearance to Ram’s chaotic retelling of “Goldilocks and the Three Bears” with Glen Powell. #SuperBowlLIX

The Chiefs-Eagles rematch became the most watched Super Bowl in history with an average viewership of 137M. Read our analysis recapping the biggest ads from this year's Super Bowl.🏈 https://hubs.li/Q036dx630 With Tubi offering a free stream of the game, Super Bowl LIX became the most streamed Super Bowl in history, with streaming make up 49% of all viewers. 💻 This year's Super Bowl ads continued the trend of star-studded spots while also reuniting us with Harry and Sally from When Harry Met Sally, the Budweiser Clydesdales, and more. 📺