AdMonsters

In 2024, ad tech took us through some ups and downs — Google's antitrust case, Chrome's cookie deprecation pause, Gen AI's takeover, and the rising popularity of data curation. We'll hash out these topics and more with Chris Kane, Founder of Jounce Media, who will give his take on the ups and downs of 2024.

🌟 Ad tech kicks off 2025 with a bang. The industry is heating up from Treasury breaches highlighting security gaps to Google's high-stakes AI race and Apple's $95M Siri privacy payout. 🔥 Oh, and net neutrality? Back on the chopping block. Catch up, Monsters 👾 https://bit.ly/4jt1Kir #DigitalSecurity #NetNeutrality #AI

From Cookies to Context: New CMO Kerel Cooper on GumGum’s Vision for 2025 AdMonsters Lynne d Johnson had the pleasure of chatting with Kerel Cooper, the new CMO at GumGum, about why the future of ad tech is all about privacy, real brand safety, and (yes!) diversity and inclusion. Curious how contextual is powering smarter ads in CTV, video, and beyond—without using creepy tracking? Check out this Q&A and learn how Kerel is leading the charge on DEI, the rise of curated marketplaces, and the big shift from cookies to context. https://bit.ly/4hfIKC3 #AdTech #ContextualAdvertising #DEI #CTV #Privacy #Programmatic

AI is reshaping industries, and 2025 will be a pivotal year. From navigating state-led AI regulations to leveraging AI for creativity and ad targeting, the road ahead is full of opportunities—and challenges. Industry experts like Alex Distadio, Head of Publisher Acquisition, Americas for MGID; Wilfried Schobeiri, CTO at Ogury; and Julie Clark, SVP, Media & Entertainment at TransUnion, share their insights on how AI will impact everything from regulations to creative processes. Dive into predictions like: 🔹 The "Brussels Effect" shaping global AI standards 🔹 AI guardrails to protect data and reputations 🔹 How AI will augment jobs, not replace them https://bit.ly/4h8RUAe #AI #AdTech #Innovation #Leadership

🚨"Big News" AdMonsters is taking our flagship event to the next level to better serve the evolving needs of digital advertising professionals.🚨 Introducing the inaugural Sell Side Summit: Digital Strategy & Platform Solutions for Media, Publishers & Ad Networks, happening March 9–11, 2025, at the breathtaking Pier Sixty-Six Hotel in Fort Lauderdale, FL. 🌴 This groundbreaking event is tailored to empower ad ops professionals, digital revenue strategists, CTV experts, Retail Media professionals and more with innovative tools, insights, and strategies. While the name and format are evolving, our commitment to delivering exceptional experiences and fostering meaningful industry collaboration remains stronger than ever. Albert Thompson, Managing Director of Walton Isaacson, will serve as the inaugural event’s host, bringing his industry expertise and dynamic presence to guide the peer-peer focused program, and Stephani Estes, Chief Media Officer of Goodway Group will open with a Keynote presentation, "Think Like a Buyer: The Roadmap for 2025." 📌 With the theme “Cracking the Buyer’s Code,” this is your chance to gain exclusive buyer perspectives, explore actionable insights, and build lasting connections in the industry. 💡Registration is open now. ➡️ Learn more: https://bit.ly/4fRdBDS #AdMonsters #SellSideSummit #DigitalAdvertising #AdOps #Programmatic #IndustryInnovation🌴

🎯 First-party data > Third-party cookies. Daily Mail Ireland partnered with Opinary to turn passive readers into active participants with in-article polls. The result? 🚀 +60% CTR, +80% brand engagement, and +40% CPMs. Discover how engagement drives revenue: https://bit.ly/40sgOoL

Adam Hua, Co-founder and CMO of Aeon, unpacks 5 game-changing trends reshaping media publishing in 2025. 🚀 From AI-powered video creation to dynamic paywalls and commerce media, Adam shares how publishers can innovate to maintain editorial excellence while diversifying revenue streams. Key trends: ✅ AI driving engagement ✅ Video leading direct deal opportunities ✅ Multi-platform optimization strategies ✅ Dynamic paywalls boosting subscriptions ✅ Commerce media evolution Don’t miss Adam’s insights into the future of publishing! Read more: https://bit.ly/40nX19X #MediaTrends #AI #DigitalStrategy #PublishingInnovation

🚨 Publishers, your content deserves better 🚨 HUMAN & TollBit just teamed up to ensure AI pays its dues. 💸 Stop unauthorized bots, enforce rules, and turn your hard work into sustainable revenue streams. https://bit.ly/4aaQ67s #HUMAN #TollBit #AI #Monetization

🌟 Top Women in Media & Ad Tech Awards: Nominations Open! 🌟 We’re celebrating the women driving innovation and success in media & ad tech! From redefining ad strategies to revolutionizing storytelling, it’s time to recognize the leaders shaping the future. 🗓️ Nominate by February 14th! Nominate a deserving woman today! 🙌 https://bit.ly/3PlLtOm #TopWomenAwards #WomenInTech #AdTech #MediaInnovation

🚀 Ready to relive the buzziest moments of AdMonsters PubForum 2024? Our sessions had everything from curated deals to cookieless targeting to AI-powered strategies. 💡 Helene Parker, CEO, Helene Parker Consulting LLC, debunked curated deal myths, while Claire Atkin, Co-founder & CEO, Check My Ads Institute, delivered a fiery keynote on transparency and disinformation. 🔍 Mandy Velez Tatti, Audience Development at Teen Vogue, shared survival tips for search decline, and Lindsay Van Kirk, SVP, D/Cipher at Dotdash Meredith, showed us how to win in a cookieless world. 🥊 Britt Begley, VP of Revenue Operations, TeamSnap, and Therran Oliphant, SVP Ad Tech, Agency Partners, Flashtalking by Mediaocean, battled it out in a sell-side vs. buy-side digital media smackdown. 📖 Dive into the highlights: https://bit.ly/41Zqx79