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AppLovin is making headlines today with its stock surging, and ecommerce brands should be paying attention. With rising acquisition costs on Meta and Google, brands are looking for new ways to reach high-intent shoppers efficiently. AppLovin’s AI-driven platform is proving to be a major growth engine, helping brands optimize ad spend, expand into mobile and CTV, and drive stronger returns. We just published a strategic guide on how ecommerce brands are using AppLovin to lower acquisition costs and unlock new growth opportunities. If you are rethinking your acquisition strategy, this guide lays out what you need to know about AppLovin. #applovin #ecommerce #advertising https://lnkd.in/ggZJ6w5G

TikTok Shop just launched subscriptions. Brands that move first will lock in loyal customers. For the first time, sellers can turn TikTok engagement into repeat revenue. This is a massive opportunity, but brands that wait too long will struggle to catch up. On February 19 at 11 AM ET, Social Snowball ☃️ is hosting the TikTok Shop Growth Summit Vol 2 where Jeremy Fenderson from adQuadrant will share expert insights on social commerce strategies built for TikTok Shop. Success on TikTok is not luck. It comes from understanding the platform, adapting quickly, and using the right strategies before everyone else. Do not wait until others figure it out first. Get the insights you need now. https://lnkd.in/g8MUJS-D

Too many brands choose lifecycle marketing vendors without a clear strategy, leading to wasted time and budget. Eliza Marie Spencer recently created How to Choose Lifecycle Marketing Vendors That Drive Growth to help brands navigate this decision with confidence. This article breaks down: ✔️ The key factors to consider when evaluating vendors ✔️ How to test solutions without costly integrations ✔️ The role of scalability, segmentation, and automation ✔️ Leading vendors that can support long-term growth Choosing the right vendor isn’t just about features. It is about finding a partner that drives real results. https://lnkd.in/gSDsz8W3

TikTok Shop has already created game-changing growth for brands. The next challenge is figuring out how to turn that momentum into long-term success. On February 19th at 11am ET, Social Snowball ☃️ is hosting the TikTok Shop Growth Summit Vol 2, and Jeremy Fenderson 🚀 from adQuadrant will be sharing expert insights on how brands can scale successfully. The brands driving real results on TikTok Shop aren’t leaving it to chance. They have a clear strategy, leveraging influencer partnerships, optimized product listings, and high-performing paid ads to turn engagement into sales. Jeremy and other industry leaders will be breaking down exactly what’s working right now to help you scale your business on TikTok Shop. Whether you’re just getting started or looking to level up, this event is packed with real strategies you can implement immediately. https://lnkd.in/g8MUJS-D Save your spot now and get the insights you need to win on TikTok Shop.

Natural product brands that leverage social commerce in 2025 will be the ones that stand out and scale. As we step into 2025, it’s clear that social commerce is no longer a “nice to have” for natural product brands. It’s a must. The brands that embrace it now will be the ones driving deeper engagement, building stronger communities, and creating real growth. That’s why we’re excited to be at Natural Products Expo in March, connecting with brands that are thinking about how to maximize their presence and drive results through social platforms. Jacob Corsaro from our team will be there and we’d love to chat about what’s working, what’s changing, and where the biggest opportunities are. Are you attending? Let’s connect. Drop a comment or send a message. #expowest #ecommerce #socialcommerce

We’re proud to recognize John DuBose, Senior Media Strategist, as the January Limitless Award Winner for his leadership, problem-solving mindset, and commitment to delivering results. John’s approach to media strategy is a mix of precision, creativity, and a deep focus on driving performance. Whether he’s optimizing campaigns, navigating unexpected challenges, or sharing insights with the team, his ability to analyze, adapt, and execute sets him apart. A colleague put it best: "John embodies what it means to go above and beyond in his role. His unwavering dedication to client success is evident in every task he undertakes. Whether it’s meticulously optimizing campaigns or pivoting strategies in the face of challenges, John approaches his work with a combination of expertise, creativity, and enthusiasm that is truly inspiring." As part of this recognition, adQuadrant is donating $100 to the California Community Foundation’s Wildlife Recovery Fund. This organization supports communities impacted by the LA wildfires, a cause John personally selected. Join us in celebrating John’s well-earned recognition and the impact he makes every day!

Most ecommerce referral programs fail to scale. They start strong but struggle to drive consistent, long-term growth. Without the right structure, brands see inconsistent participation and diminishing returns. But when done right, referral programs become a predictable acquisition channel that lowers CAC, increases LTV, and reduces reliance on paid ads. What separates the best-performing programs? 🔹 Referred customers convert at higher rates and spend more over time 🔹 Programs with the right incentives drive 30% to 57% more organic referrals 🔹 Strategic automation and seamless integration are key to scaling success Our latest article breaks down How to Scale Referral Programs That Deliver Consistent Growth, covering the core elements that make referral marketing work and how to build a system that drives results at scale. https://lnkd.in/ggf_KadU

Social commerce is shifting fast. The brands that won big in 2024 are already adapting for what’s next. TikTok Shop proved itself as a major revenue driver, but with new platform opportunities emerging, the question isn’t just what worked—it’s what’s next. On February 5 at 11AM PT / 2PM ET, join these industry leaders for How to Build a Winning Social Commerce Strategy in 2025: Margaret (Meg) Glavey from ShipBob Greg Resnick from Feedonomics Pontus Karlsson from Superfiliate Jamie Bolton from Fospha Jeremy Fenderson from adQuadrant This panel will break down: Key takeaways from TikTok Shop’s record-breaking Q4 The next wave of social commerce strategies brands are leaning into How to future-proof your approach as the landscape evolves Get the insights you need to make social commerce work for your brand in 2025. Sign up now! https://lnkd.in/g_CCWPcG #ecommerce #socialcommerce #marketing #advertising

How do you attract loyal, high-value customers without relying on discounts? High-value customers, the ones who buy at full price, advocate for your brand, and stick around, are not motivated by short-term sales. They prioritize quality, meaningful experiences, and trust in your brand. Our latest article explores how ecommerce brands can make this shift with strategies such as: ▪︎ Using first-party data to identify premium buyers ▪︎ Building lookalike audiences to scale reach effectively ▪︎ Leveraging storytelling and social proof to create deeper connections Discover insights from Nick Grant, Director, Marketing at adQuadrant, on how to build a loyal customer base that drives long-term growth without racing to the bottom on price. https://lnkd.in/gSgjuwCY #ecommerce #advertising #marketing

The social commerce playbook for 2025 is being rewritten. Are you ready to lead the charge? TikTok Shop changed the game in 2024, redefining how creators and brands connect with their audiences. Now, as social commerce evolves in 2025, the focus is shifting toward strategies and platforms that drive even greater growth. Join us on February 5th at 11am PT / 2pm ET for How to Build a Winning Social Commerce Strategy in 2025, featuring top industry leaders from adQuadrant, ShipBob, Feedonomics, Superfiliate, and Fospha. This expert panel will share actionable insights and proven tactics to give you the tools to elevate your approach to social commerce. Don’t miss this opportunity to gain a competitive edge. Register now and take the first step toward building a winning strategy. https://lnkd.in/g_CCWPcG