Adstra

Performance marketing can bridge the gap between traditional and digital methods, creating a powerful synergy to engage your target audience. In recent years, it has transformed from a simple metrics-driven approach into a sophisticated, multi-layered discipline. Let’s break down the journey to marketing mastery through 7 critical stages: The Performance Marketing Evolution 𝟭. 𝗔𝗰𝘁𝗶𝗼𝗻 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻: Moving beyond basic clicks and impressions to meaningful engagement metrics. 𝟮. 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗢𝘂𝘁𝗰𝗼𝗺𝗲𝘀 𝗙𝗼𝗰𝘂𝘀: Connecting actions to revenue, not just vanity metrics. 𝟯. 𝗟𝗶𝗳𝗲𝘁𝗶𝗺𝗲 𝗩𝗮𝗹𝘂𝗲 𝗣𝗲𝗿𝘀𝗽𝗲𝗰𝘁𝗶𝘃𝗲: Shifting from immediate gains to long-term customer relationships. 𝟰. 𝗠𝘂𝗹𝘁𝗶-𝘁𝗼𝘂𝗰𝗵 𝗝𝗼𝘂𝗿𝗻𝗲𝘆 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Understanding that success comes from interconnected campaigns, not isolated efforts. 𝟱. 𝗢𝗺𝗻𝗶𝗰𝗵𝗮𝗻𝗻𝗲𝗹 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻: Breaking down silos to create unified customer experiences. 𝟲. 𝗔𝗱𝘃𝗮𝗻𝗰𝗲𝗱 𝗔𝘁𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻: Implementing sophisticated multi-touch attribution to understand true campaign impact. 𝟳. 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗣𝗿𝗼𝘀𝗽𝗲𝗰𝘁𝗶𝗻𝗴: Using data-driven approaches to discover and nurture new market opportunities. 💡 Key Insight: True performance marketing isn't about restricting spend – it's about maximizing the impact of every marketing dollar through sophisticated tracking, analysis, and optimization. Curious where you stand on the performance marketing curve? Take our quick quiz to discover your position and unlock insights that could transform your marketing strategy! Click here for the quiz: https://lnkd.in/e2GqgjST

🌟 What an incredible time at CES 2025! Adstra was energized by the groundbreaking tech innovations and meaningful connections made last week. A special highlight was hosting our partner dinner at Zuma in The Cosmopolitan of Las Vegas alongside MadTech where we dove deep into the future of identity resolution and composable CDP architecture. Fascinating discussions on how advanced identity resolution is transforming customer experience and enabling true personalization. The convergence of data integration and customer profiling is revolutionizing how we understand and serve our customers. Looking forward to helping partners implement these insights and continuing the conversations started at CES. Heather Macaulay, Nicholas Bucci, Lance Brothers, Andy Johnson, Rick Erwin, Ryan Boh, Keith Petri, Jeremy Flynn, Yoshuan Feeney-Pastrana, Andrew Schulman, Lisa Steele, Patrick Roman Gut, Steve Silvers, Nelli Petikyan, Arianna Coplan Prochak, Zachary Van Doren, Ophelia Livingstone, Maria Vilchez Lowrey, Julia Bemis, Gina Ive, Ryan Sussan, Marc Fanelli, Alex Johnson, John Whitmore, Annalise Curvelo, Paige Parrent, Itay Rubinstein. #CES2025 #TechInnovation #IdentityResolution #CustomerExperience #Innovation #Adstra #Composable

As a new administration begins, critical legislation is poised to reshape how nonprofits operate. Adstra's President of Account Management, Britt Vatne will be taking part in The Nonprofit Alliance webinar, "2025 Policy Landscape: Data Privacy & AI Legislation Affecting Nonprofits", with congressional staff members. The session is this Wednesday, Jan. 15th from 1:00-2:00 EST. Senior congressional staff will offer their direct insights in these discussions. Don't miss this opportunity to prepare for potential regulatory changes, and learn how you can give voice to the best interests of the nonprofit sector. Please note: This event will not be recorded. Register right here: https://lnkd.in/eFbyyvU8 #Nonprofits #DataPrivacy #Legislation #AI

Andy Johnson, Adstra’s Chief Data Officer, had a blast speaking at the Brand Innovators panel at CES – The Power of Data in Media Activation, along with Michael Dobson, Global Chief Digital, AMS, Jim Keller, CRO, Fuse Media and moderated by Inna Kern, VP, Media Strategy and Planning, ESPN. Andy’s big prediction for 2025: The speed of technical obsolescence, specifically for media planning tools that brands use to reach new customers, will increase exponentially. Forward-thinking marketers are adopting in-house composable identity solutions to engage customers more effectively across various touchpoints. This approach empowers brands to tailor their identity capabilities to specific needs, deliver more meaningful engagement, and adapt quickly to changing market demands. Stay tuned for additional insights from our CES experience and further strategies to enhance your customer connections. #CES2025 #ComposableIdentity #Identitysolutions

📢 Tonight is the night! Join Adstra and MadTech @ CES to explore the power of composability at our "Composability Reception" 🍸 📅 Tuesday, January 7th, 6:00 PM at Zuma in the Cosmopolitan! Discover the power of composability, not just for your tech stack, but for your entire evening where you will be able to compose, connect, and collaborate at this unique event. 🥃 Compose Your Cocktail: Crafted by our expert mixologist just for you! 🍣 Compose Your Meal: Japanese tapas-style dining built specifically to your taste! 💬 Compose Your Conversation: Network with industry leaders from Adstra, MadTech, and Snowflake. Limited spots available. Request your invite right now, right here: https://lnkd.in/eXzqaKKe Connect with the entire Adstra team Rick Erwin, Andy Johnson, Lance Brothers, Patrick Roman Gut, Todd Schoenherr, Yoshuan Feeney-Pastrana, Arianna Coplan Prochak and Lisa Steele. #ComposableTech #IdentityResolution #DataConnectivity #CES2025 #CDPs #AdTech

📢 Escape the rigidity of traditional CES events and Join Adstra and MadTech @ CES to explore the power of composability at our "Composability Reception" 🍸 📅 Tuesday, January 7th, 6:00 PM at Zuma in the Cosmopolitan! We will be hosting a unique reception where you'll discover the power of composability not just for your tech stack, but for your entire evening where you will be able to compose, connect, and collaborate. 🥃 Compose Your Cocktail: Crafted by our expert mixologist just for you! 🍣 Compose Your Meal: Japanese tapas-style dining built specifically to your taste! 💬 Compose Your Conversation: Network with industry leaders from Adstra, MadTech, and Snowflake. Limited spots available. Request your invite here: https://lnkd.in/eXzqaKKe Connect with the entire Adstra team Rick Erwin, Andy Johnson, Lance Brothers, Patrick Roman Gut, Todd Schoenherr, Yoshuan Feeney-Pastrana, Arianna Coplan Prochak and Lisa Steele. #ComposableTech #IdentityResolution #DataConnectivity #CES2025 #CDPs #AdTech

Adstra Nonprofit mourns the passing of President Jimmy Carter. The 39th President of the United States, President Carter leaves behind a legacy of humanitarian service dedicated to advancing peace, human rights, democracy, healthcare access and economic opportunity around the world.     The Carter Center, a nonprofit founded in 1982 by President Carter and former First Lady Rosalynn Carter, has been furthering President Carter’s commitment to alleviating human suffering, resolving conflicts, and enhancing freedom. The Carter Center has been operating for 42 years and is still making a difference in the world today, continuing President Carter’s lifetime devotion to helping others. Adstra Noprofit is honored to be a longtime partner of The Carter Center and all the lifechanging work they are dedicated to every day.   A 2002 recipient of the Nobel Peace Prize for his humanitarian efforts, President Carter said in a 2013 Washington Post interview, he wanted to be remembered “for human rights and peace”.      We join the world in celebrating President Carter, and his extraordinary life.   #PresidentCarter

CES kicks off next week and Adstra has lots of solutions as the Identity space continues to evolve. Learn how you can meet identity on your terms with our composable identity solutions! Let's connect at our suite at The Cosmopolitan for a chat... Check out our CES 2025 page here: https://lnkd.in/e2W8ct5j The whole Adstra team will be there -- Rick Erwin, Andy Johnson, Lance Brothers, Patrick Roman Gut, Todd Schoenherr, Arianna Coplan Prochak, Yoshuan Feeney-Pastrana and Lisa Steele! A look at what we will be discussing and what is on tap for 2025: ✨ Visitor Intelligence: We can convert anonymous visitors into known user profiles for activation, segmentation, targeting, personalization and more. ✨ We're on Snowflake! No more pesky transfers back and forth. Enrich your data within your Snowflake instance and remain privacy compliant at all times. ✨ Dun & Bradstreet Partnership: This B2C identity partnership will give you a full 360 view of your consumers. ✨ CDP Workshops: Learn how to leverage composable identity integrated into your existing infrastructure to make the right connections. #CES2025 #Identity #Data #ComposableIdentity #Solutions

Wishing all of our associates, clients and colleagues a very safe, happy and healthy holiday!

Meet identity on your terms with our composable identity solutions! CES is coming up, let's connect at our suite at The Cosmopolitan for a chat! Check out our CES 2025 page here: https://lnkd.in/e2W8ct5j Spend a few minutes with the Adstra team in Las Vegas -- Rick Erwin, Andy Johnson, Lance Brothers, Patrick Roman Gut, Todd Schoenherr, Arianna Coplan Prochak, Yoshuan Feeney-Pastrana and Lisa Steele! We will also be discussing what is on tap for 2025: *Visitor Intelligence: Convert anonymous visitors into known user profiles. *We're on Snowflake! No more pesky transfers back and forth. Enrich your data within your Snowflake instance and remain privacy compliant at all times. *Dun & Bradstreet Partnership: This B2C identity partnership will give you a full 360 view of your consumers. *CDP Workshops: Learn how to leverage composable identity integrated into your existing infrastructure. #CES2025 #Identity #Data #ComposableIdentity #Solutions