Advanse

Media platforms must think about creative as a product. Why? To keep advertisers coming back, you need to find a way to enhance media performance and differentiate your media platform from the competition. The most effective way to do that – is a connected creative solution designed to deliver relevant creative. Advanse adds value to media platforms in several ways: Build customized solutions that are an extension of your media offering.  Bring a whole team of “DCO Experts” team to meet any client demand.  Drive higher retention by connecting deeper into your client’s workflows.  Capture greater share of media budgets with creative that drives higher engagement and performance. The bottom line is this –  from a technology perspective clients want to see media and creative working closely together. Advanse enables media platforms to achieve this desired simplicity.

The three things you need to be a top 1% advertiser?   Scale (limitless Versioning), Flexibility (real time updates), and Quality (Visual impact and insights) Next, you need your ads to be relevant. Here’s why: Boost Your Creative Flexibility Real-time dynamic feeds enable infinite creative versioning, allowing you to tailor your message to any audience without time or budget constraints. Elevate Your Visual Impact Animations capture attention and expand your creative canvas, enhancing your impact with more images, relevant messaging, and smooth transitions. Quantify Your Creative Understand what works for each audience. With element-level Creative Insight data, eliminate guesswork and recognize what drives great results.

If you’re curious about using dynamic creative, our process is powerful. Why? Because it’s simple. Here’s what you need to get started: ·         Image ·         Ad copy ·         CTA Just like a “normal” ad. One key difference is that your content is connected to your ads via a feed. Feed-driven creative changes the game. Now you can put all your ad copy and images in a feed (maybe as simple as a Google sheet). Making new ads and changing ads is now as simple as typing in a sheet. Limitless versioning and variations can be generated and delivered with ad content from a feed without budget constraints hold you back. That also means you can get more granular with your creative messaging and deliver more relevant messaging to your audiences, driving better performance. Need to make changes? No, sweat. You can easily make changes in real-time without waiting for designers or ad ops. That puts you in control while saving time and money.

I know this broke a couple of days ago, but …. WOW!  Cookies are NOT going away…(fake shocked face) It’s a frothy headline, but it probably doesn’t change trends already in motion. Google is the only browser with 3rd party cookies “on” and now they’ve decided to roll with an easily visible “disable” prompt, rather than getting rid of them altogether - for now. Probably will look like Apple’s “Ask app not to track.” But Google doesn’t have to stop supporting cookies from a technical perspective to diminish their support in practice as many users will continue to opt out. This is 100% driven by regulatory concerns, given they are in Antitrust cases. Since 2020 clients and peers have asked me about the “demise of cookies,” but truthfully I’ve always thought they were unlikely to disappear completely. It’s impossible for Google, the world's largest first-party data set, to make a change like this that doesn’t by default improve its position while harming other market participants. Advertisers and publishers have been prepping for “no cookies” for years. The industry has invested heavily in 1st party data  (like retail media networks) and other 2nd party data alternatives. Advertisers will still buy targeted audiences, they will just have to jump through more hoops and expand the number of media partners they work with to get the scale they need. An interesting trend resulting from this increase in media complexity for advertisers is to start looking for performance drivers through creative and process efficiency. Many are leaning into creative messaging and automation as a performance lever for campaigns. Creative tech, like dynamic creative and AI - have come into focus for many brands that are looking to lower costs, improve speed to market, test and iterate faster, and deliver more personalized and relevant messaging. The rules of media tech may keep changing, but targeted, relevant messaging will always be a winning formula.

Ad templates are GOOD and their purpose needs to be reframed by advertisers. At Advanse, templates are not about what creative looks like but the functionality you need. Like personalization, geo-targeting, promotion automation, in-banner video, contextual, language localization, and more. Templates package up all this functionality and make it easy to deploy. They give you the power of dynamic creative without complication. Stylize and customize the templates to your exact brand designs. There is no creative compromise. Templates allow creative teams to streamline their process effortlessly, it’s perfect for brands needing a simple entry into dynamic creative. Why it matters: Speed, cost, and adaptability are key. Advanse offers the dynamic creative tools you need to move fast and stay flexible and our templates keep costs and timelines down. Will you benefit? If you're short on creative resources – then yes. Even if you aren’t – yes.  What to expect: Real-time updates, creative testing, and limitless versioning—all in one seamless package. Ready to step up your game with Dynamic? Let’s chat.

Let's End the Creative Tax. There is a transaction tax on ad creative.  How so? Despite massive jumps in digital media tech, the creative tech advertisers use often relies on the same processes used for print advertising. Every time an advertiser wants to change a headline, try a new CTA, test different imagery, or swap out a promotion, it requires a team of people to get involved. Account managers, designers, digital media teams, and ad ops all need to get involved for the smallest of creative changes that need to go through the manual update and trafficking processes. This is the creative transaction tax. Every change has a process cost in time, money, or both. Many advertisers don’t want to pay for it. So they don't make creative changes. They run creative longer than they should. They don’t test. They don't update creative with new messaging. So while media buying can target specific audiences, many advertisers are left with one-size-fits-all messaging. A dynamic creative system like Advanse eliminates this process tax. Feed-driven dynamic creative allows for limitless versioning and changes to be made anytime and updated in real time. No additional costs, no waiting. Eliminating the creative transaction tax allows advertisers to test, iterate, and follow creative best practices while driving performance up. Nobody likes paying taxes, luckily if it’s the creative tax, you don’t have to! Get in touch with us via DM or visit our site to learn more!

What if your Dynamic Creative Optimization isn’t “Optimized”? As we’ve said before, DCO is the most misunderstood technology in Adtech. Much of that confusion comes from the word “optimization” being in the acronym - “DCO.” Optimization is just ONE of the use cases for using Dynamic Creative, and depending on the type of advertiser you are and the industry you are in, “optimization” means different things. Trying to nail down your definition of optimized –  is challenging.  But what if it were simpler? Instead of DCO, it was thought of as more of a system - like a dynamic creative system. What is a Dynamic Creative System (DCS)? The Dynamic Creative System (DCS) is like a CMS for digital ads. Just as CMS tools simplify updating websites, creating new pages, personalizing experiences, and testing changes, Advanse applies similar capabilities to digital advertising. Any marketer with a website uses a CMS system. They don’t need to be convinced of its value. Going faster, being responsive, and being timely is reason enough. Advertisers focused on growth should be using dynamic creative because it improves speed, lowers costs, and enhances messaging relevancy.  The improved performance with “optimization” is just the icing on the cake. Need to get “optimized?” –  let’s chat!

DCO is the most misunderstood technology in digital advertising. Advertisers typically only think of DCO as a performance optimization and lift tool. Which it is. Better ad performance will obviously have positive effects on any campaign, but there's also another side… DCO also improves speed to launch, lowers production costs dramatically, and provides post-launch flexibility to change with real-time updates. All business benefits that brands value from any technology they buy. But with DCO, for some reason, value is ONLY placed on one part of the overall value proposition. However, these process benefits (better, faster, cheaper) can increase effectiveness in the same way KPI improvement does. Not considering the full benefits of DCO is costing you.

The current state of the dynamic creative is broken. - long-term contracts are as high as $15K per month - high-managed services fees (ongoing contracts) - complicated ad technology stacks - expensive revisions - multi-week turn-around times Meanwhile... Advanse offers 30-day contracts, $0 setups to media platforms, and is the only DCO platform that can effectively serve SMBs and the largest companies on earth. We're changing the dynamic creative game.