Advantage Solutions

At Advantage Solutions, we’re always on the lookout for the next big trends shaping the CPG and private brand landscape. (Yerba Mate, anyone?) Our team at Daymon, which powers our private brand development, brought back some clear trends from the recent Winter Fancy Food Show in Las Vegas.    Check out these insights on innovation from our teammate Paige Moore, who attended the show hosted by the Specialty Food Association, and connect with us to learn more about what we can do to advance your private brand program!    #TeamADV https://lnkd.in/gA5_h7p4

Private brands have been booming in recent years, but can they continue to grow as inflation cools? Differentiation and innovation will be key to success for retailers and manufacturers, says Jonathan Finch, VP of client services for Daymon, which powers private brand development for Advantage Solutions. In this Q&A for the inaugural Store Brands Month, launched by the PLMA - Private Label Manufacturers Association, Finch discusses the challenges and opportunities for private brands in 2025. Read more: https://lnkd.in/g2KxgM6Y #TeamADV #PrivateBrands

As consumers become more digital-savvy and expect hyper-personalized experiences, the challenge for brands is no longer just about offering discounts. Instead, the real question is how to strategically integrate digital coupons and trade offers to drive sustained, profitable growth. In a new article for Chain Store Age, our Katie Giuditta, vice president of account management at Advantage Unified Commerce, outlines how the digital revolution and the economy are reshaping couponing, and says that brands must navigate a fine line between offering savings and maintaining long-term brand value.  Read more here: https://lnkd.in/gwUZfqGy #TeamADV #Retail

As we kick off 2025, Advantage Solutions CEO Dave Peacock reflects on the resilience and success of our organization in 2024 and explains how we're gearing up to deliver even greater value in the year ahead. Whether that's bringing new ideas, new perspectives and better solutions or serving with heart as extensions of our clients' teams, "we are here to solve problems," Dave says.    Check out Dave's vision for 2025, which is all about driving success together. #TeamADV #2025Vision #WinningTogether

We’re thrilled to share that Advantage Solutions CEO Dave Peacock has been appointed to the board of directors for NextUp, a national leader in advancing equity for women leaders in the workplace. This comes as Advantage is growing its partnership with NextUp to provide all teammates with the tools and opportunities to shape their future. Check out our blog to read more. #TeamADV #NextUp #AdvancingAllWomen #NextUpIsNow #GenderEquity https://lnkd.in/gs-BEHrg

Super Bowl LIX is already kicking off consumer excitement! With U.S. spending for the Big Game expected to hit a record $17.3 billion, shoppers are stocking up on everything from food and drinks to apparel and party decor. Advantage Solutions is ready to help brands and retailers win big with our data-driven insights, omnichannel expertise and sampling programs. Data from our latest Advantage Unified Commerce survey shows that Inflation isn’t slowing shoppers down, and healthier options like low- or no-alcohol drinks are on the menu. Read our blog for more Super Bowl shopping trends: https://lnkd.in/djDDpVAH #SuperBowl2025 #SuperBowlSnacks #SuperBowlFood #RetailTrends #Retail #TeamADV #ShoppingTrends #SuperBowlLIX #BigGame

At Advantage Solutions, our hearts go out to those affected by the wildfires in the greater Los Angeles area. We have more than 4,000 teammates in the region, as well as dozens of brand and retail clients, and we're closely monitoring the situation and providing what support we can to those affected. We've advised all Advantage employees affected by the fires to take all necessary precautions to protect themselves and their families. We're also directing those teammates to emergency aid organizations, such as FEMA and the Red Cross, for additional resources. We will continue to monitor and communicate with our teammates in Southern California as the situation develops. We are grateful for the first responders working tirelessly and bravely across the region to protect life and property. We will get through this together.

It's January, and we're thrilled to announce the inaugural Store Brands Month! In proud partnership with the PLMA - Private Label Manufacturers Association, Advantage Solutions is excited to connect more shoppers to trusted store brands. At Daymon, which powers private brand development for Advantage Solutions, the future looks bright as shoppers increasingly find value and unique product offerings through private brands. 2024 was a record-breaking year for private brands, with sales projected to surpass a quarter trillion dollars, according to PLMA. This year could be even stronger as shoppers continue to discover new store brands they can't do without. Let's make 2025 another fantastic year for private brands! Learn how Advantage and Daymon can help expand your business with private brands here: https://lnkd.in/emwsKPfS #StoreBrandsMonth #PrivateBrands #TeamADV

In a year dominated by election coverage and inflation, Advantage Solutions’ MRKT blog managed to break through with news of its own. Check out our top five most-read stories of 2024, which ranged in topic from hot retail trends, such as self-checkout and pet sampling, to a dramatic story of an Advantage employee stepping up to perform a heroic act. https://lnkd.in/gifHPtJt Thank you for reading our stories! Much more to come in 2025. #TeamADV

We’re excited to announce that George Johnson is joining our executive leadership team, effective Dec. 31, as chief workforce operations officer. George will oversee all aspects of our labor strategy for frontline workers, including talent acquisition, workforce enablement and safety.    George brings decades of experience working with frontline leaders to drive effectiveness, and he will be invaluable in our efforts to enhance our teammate experience and improve retention.    “Helping enhance the experience of our frontline teammates is the ultimate honor and responsibility for me,” George says. “When teammates feel respected and connected, there are no limits on what we can accomplish together.” Read more: https://lnkd.in/g8_4ju-h   Welcome to the team, George! #TeamADV