ADWEEK

🏆 Meet ADWEEK's 2024 Agency of the Year Winners 🏆 In an uneven year for the ad industry, the agencies on this list earned their stripes with brilliant creativity and the iconic brands they've built.   What makes an Agency of the Year? They are stable businesses with longstanding clients, not leaky buckets. They are workplaces that value their talent and seek to include diverse perspectives. They set an example for what an agency can and should be. And yes, they are wildly creative in a way that doesn’t just tap into culture, but shapes it.   Congrats to this year's winners. You raise the bar for the whole industry.  👏 Small Agency of the Year: Quality Meats Creative Midsize Agency of the Year: Mischief @ No Fixed Address U.S. Agency of the Year: Deutsch International Agency of the Year: Mother London Global Agency of the Year: TBWA\Worldwide Breakthrough Agency of the Year: MIRIMAR Multicultural Agency of the Year: Majority Read more about the winners here: https://adweek.it/49FDgxI  *this cover was designed by Quality Meats

A very cutesy, very demure year for creator partnerships. 💅 https://adweek.it/3BzkDyU

We rounded up the CMOs who took on the top job in 2024. Click the link to reflect on some of this year’s biggest moves. 🤙 https://adweek.it/3P5l4nW

VOICE | "We’re taking our best specialists and turning them into mediocre generalists. And the solution isn’t complicated: Build teams, not departments," writes Eric Segal. https://adweek.it/4gCjCFK

To help put 2024 in context, we asked executives and executive producers at all the major networks to answer two questions about the year that was: 1. When historians look back on 2024 a decade from now, what are the news moment(s)—other than Election Night—that you expect will define the year? 2. Complete this sentence: “This year, I was proudest of our news organization when…” Read their many and varied responses. 👇 https://adweek.it/3BXYtXb

Our annual Jealous List isn’t a sinful endeavor, but rather a joyous review of some of the best work that happened throughout 2024. We asked numerous creatives to tell us their favorite work of the year, but with the catch that they did not make it, nor did it come from their agency. https://adweek.it/3Bx0adW

From tone-deaf messaging to unintentional bias, several high-profile AI ad snafus were lambasted and sparked conversations about the power of AI in people’s lives. https://adweek.it/49mYMqI

“Well, 2024 sure has been a year” seems to be the prevailing sentiment. Well, we’re setting the negativity aside because even if everything didn’t break our way this year, the great thing about being reporters is that if we feel strongly about something, we get to put it in the spotlight. Sure, we broke news. We got exclusives. We talked to A-listers and power brokers. But those aren’t always the stories that stick with us. We asked ADWEEK’s reporters and editors to look back on their hard work in 2024 to choose their favorite pieces, and the results speak to both how broad our industry is. There were personally meaningful topics; getting to talk shop with a person we’d been longtime fans of; shining the spotlight where companies didn’t want us to look; and ones that were just a plain old good time to report. Here are ADWEEK reporters’ favorite stories of 2024 👇 https://adweek.it/4gMQ47M

Special coverage of three hurricanes and a solar eclipse drove audiences to the two major weather outlets. https://adweek.it/3BNSeVZ

Dating apps have gotten a bad rap lately, so Tinder is taking on the skeptics with playful ads that flip the script on negative narratives about modern dating. https://adweek.it/4gvQOyi