AI and ad creative testing took a fast ramp up in 2023 with voiceovers and deepfakes in big ad campaigns. Digiday shared a few: "Orange’s 2023 FIFA Women’s World Cup ad supporting the French national team created a deepfake with AI to address sexism in soccer. Trivago leveraging voiceovers with AI, 'the company used to do 35 productions with 20 actors to reach 40 different markets. But that was a 'very costly and a long endeavor'. In a separate campaign called 'Climate Realism,' WWF took famous landscape paintings and recreated them with AI to generate hundreds of images showing what the same landscapes might look like in 2100 based on climate change predictions." Great ROI with AI & creative advertising, but also important to remember that our creativity can be enhanced but not fully substituted in our ad campaigns. #ai #ads #creativeadvertising https://lnkd.in/gRBtdkz7
AI & Advertising
Internet Publishing
Los Angeles, California 3 followers
Features expert insights, case studies, and discussions on latest trends.
About us
The AI & Advertising LinkedIn page is a resource for industry professionals, highlighting how AI transforms advertising through targeted strategies, personalization, and analytics. It features expert insights, case studies, and discussions on latest trends. Created by: Rodrigo De Moraes
- Industry
- Internet Publishing
- Company size
- 1 employee
- Headquarters
- Los Angeles, California
- Type
- Self-Owned
- Specialties
- AI, Advertising, Digital Marketing, and Artificial Inteligence
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Los Angeles, California, US
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Welcome to AI & Advertising! You will find here newest updates on AI in performance and creative advertising, and a community of enthusiast about this fast-pace AI landscape. Feel free to share posts, opinions, and be respectful with all members. Can't wait to read what you got!
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