Airfleet

How can you get your brand to show up on generative AI platforms? We don't know all there is to know - yet (it's too new and always changing) - we do know that generative AI platforms rely in part on search engine results. How do we know this? It's public knowledge. Plus, if you ask prior versions of GenAI how it came to its conclusion, it will share where and how it searched to obtain an answer. Using the same SEO best practices that help your brand rank on Bing and Google will only serve to help your brand, whether it's on a GenAI platform or elsewhere. #themoreyouknow #digitalmarketing #b2bmarketing

Go to any #b2bmarketing conference and you'll get ALL the rants about how terrible GA4 is. We get it. Change is hard. And there are some features we miss. But if you're using how complicated the tool is as an excuse not to use it, you're missing out! One example: GA4 Cohorts or custom audiences GA4 cohorts are a great way to narrow your reporting to focus on the end users you care about - and learn which behaviors they display prior to engaging with sales. Even with data privacy restrictions, there is a lot you can learn just by mapping out audiences using the intent inferred through pages visited and events. Cohorts are also a great way to exclude audiences that participate in the wrong behaviors. Go to the article linked in the comments to download our guide with different cohorts we recommend our clients implement. #digitalmarketing #websiteoptimization

It's time for another Airfleet employee spotlight - David Drabkin! David is our in-house early adopter - if it's AI, he's tried it and will tell you where it stands today in terms of use case viability. He's also our Director of Web Solutions and is responsible for DevOps, Web Security, Tech Partners, Integrations & special web solutions (Phew, we got tired just typing all of that 😅 ). When asked why he enjoys what he does, he had quite the comeback. Something about funding his drone habit. J/K! He said, "I love to work hard & see results. Getting that good feeling when completing a challenge or crafting a new solution that serves others." When David isn't working or spending time with his daughters, he's focused on music, gaming, 3D printing, or drones. Thank you for all you do, David Drabkin. You rock 🤘 🎸 #b2bmarketing #digitalmarketing #GOTeamGO

If anyone tells you they've hacked GenAI and will guarantee your brand rankings, run. There's no way anyone can make that claim, especially with how frequently GenAI platforms change. However, there are core tenets that are long held SEO best practices that just make sense. We also know that social media and other platforms that were previously off limits for search engines are very important to GenAI's "perception" of your brand. Keep creating content people need and pay attention to third party review sites and your social reputation. For more practical advice, reach out to us or check out the guide in the comments (no back and forth commenting needed - it's ungated! 😂 ) #b2bmarketing #digitalmarketing #themoreyouknow🌈 ⭐

Dear well-meaning marketing lead, It's not that we doubt your good intentions. But you should definitely NOT trust your CEO when they say they don't want to be involved in a website project. That's a recipe for last minute panic on their part and trying to change EVERYTHING to "save the day." Really, they just got super uncomfortable because they felt out of the loop. Or they are a founder and can't quite let their baby go. Involve stakeholders early and avoid last minute scope explosions. Sincerely, Every contractor, agency, and employee ever

It's one thing to know you work with awesome people. It's a little extra special when clients rave about the team 💗 A big thank you to Nucleus for trusting the Airfleet team. A bigger thank you to Ashley McGuckin for taking the time to highlight the passion and care that Daniela Belaya and Angelika Wolniarska put into the project. Daniela and Angelika, as always, thank you for being awesome! #TeamWork #GoTeamGo #b2bmarketing

Are you relying on Google's form API? Maybe rethink that approach... Listen in as Alistair explains why using your marketing automation connector and data may be a better move for your business. #b2bmarketing #digitalmarketing #marketinganalytics

Today, we're shining the Airfleet spotlight on Faran Khan! Faran is a senior WordPress developer on our architecture team. He works on module and component development within the Airfleet platform and assists the dev team with urgent tasks. When asked why he loves what he does, Faran said that he loves learning. His curious nature pushes him to find the latest and greatest developments in his field. The best developers love to tinker, and Faran is a natural problem solver. Faran is based in Islamabad, Pakistan, and has traveled to 12 different countries so far. He also loves to play football. Thank you for all you do, Faran! #GoTeamGo #b2bmarketing #digitalmarketing

People have flocked to ChatGPT and other generative AI tools, researching everything from how to optimize how they spend their day to which tools to use. So how do you get your brand front and center when it counts? Here's the thing. Anyone who tries to sell you on a fool proof way to rank in tools like ChatGPT is kidding themselves. It's too new and constantly evolving! But we do know some things that work. What works with traditional SEO also works with GEO, minus one giant exception. Generative AI tools weigh third party opinions and social chatter much heavier than search engine tools were able to do in the past. Here are our CEO Elad's 5 best practices in TL;DR form: 1. Optimize your brand to rank on Bing and Google. GenAI tools are still relying on search engine results, so don't give up on traditional SEO. 2. Query your brand offerings using AI and use feedback from AI on how to refine your brand (social reputation? online content? third party reviews?) to rank higher. 3. Build your brand presence on forums and social media. 4. Secure mentions in credible media outlets. 5. Create content with context, citations, and a focus on user intent. Craving a more thorough approach to GEO? Check out the article in the comments 👇

One rule we try to live by is to have one purpose per web page. This helps us understand the intent level and need of the visitor. For example, a specific case study. If a person visits that page - even if they visit it via organic search and we don't know the exact keyword that led them there - we have a solid idea where the visitor is in the buyer journey and what kind of product and use case they're likely interested in. Setting up GA4 custom audiences based on content consumption can help you understand where cohorts are in the buyer journey and what other pages they find interesting. You can use similar logic to identify cohorts, like job seekers, who aren't actually looking for a solution and use that data to exclude visitors who would otherwise confuse the results. For step by step instructions on how to set up these custom audiences, check out the article in the comments. #b2bmarketing #digitalmarketing #websiteoptimization