AirOps

Too many people drop vague prompts into LLMs and hope for the best. The result? Generic, forgettable content. Here's what we've learned about creating prompts in customer workflows: ✅ Be specific – Include key details like product specifics, audience, and messaging focus ✅ Create steps – Scale consistency with reusable frameworks ✅ Show, don’t just tell – Train AI with past high-performing content ✅ Add human insight – Sales calls, old blog posts, SME interviews = gold ✅ Edit like a pro – Remove AI giveaways like “Let’s dive in…” Want the full breakdown w/ customer results? Swipe away.

How do you use SEO with your other marketing channels? From Eli Schwartz:

For years, SEO was a numbers game: ✅ More content. ✅ More keywords. ✅ More traffic. But that playbook is dead. 📉 HubSpot’s organic traffic dropped by over 50% in one month. Google is prioritizing user-driven content, brand authority, and multi-platform presence. The new SEO playbook? - Depth over breadth. - Content fueled by real expertise. - Community-driven, multi-platform visibility. The key? 🔑 Combine AI + human expertise to create high-value, proprietary content—not generic fluff. Strategy sets you apart. 🔥 What’s one outdated SEO tactic you’ve stopped using? Let’s discuss.

The next session of the AirOps Growth Leaders Series is coming up soon! 🗓️ Join us on Tues, February 11th as growth leader and author Eli Schwartz shares how to stay ahead of Google's updates and leverage AI for smarter, user-centered content. 📒 We’ll cover: → Adapting to Google's evolving algorithms: What real SEO looks like today. → AI's role in SEO: How it's changing the game and influencing strategies. → Steps for 2025: Creating a future-proof SEO approach. Don’t miss this opportunity to get practical takeaways that you can apply immediately. Have a question you want covered? Leave it below. 👉 Register now! https://lnkd.in/ejXUzDWZ

🔍 What is the gap between ideal SEO and the reality of SEO execution in 2025? Eli Schwartz will be joining AirOps for a deep-dive webinar to answer this and other big questions on the future of SEO. Let's tackle some of the key questions every SEO professional faces: ➡️ What's driving the disconnect between what organizations want and what actually gets implemented? ➡️ Which outdated SEO practices are still holding companies back, and what modern approaches should they embrace? ➡️ How should businesses balance AI-driven efficiency with high-quality in SEO? ➡️ How do recent Google updates and UGC impact SEO strategies? 🗓️ Join us on February 11th at 1:30 PM EST / 10:30 AM PST for this practical session, packed with insights and actionable strategies. Let’s close the gap between ideal SEO and what really works! 🚀 Any questions? Drop them in the comments. Sign up here: https://lnkd.in/ejXUzDWZ

Your goal? → Produce 100, 200, 300 pieces of content a month. You need an efficient system. Here’s how Will Leatherman and his team at Catalyst Content scale for founder-led marketing with AirOps. See the full system at work: https://lnkd.in/eAeVs2pp

SEO best practices are everywhere. But in the trenches? What works on paper doesn’t always win in the SERPs. That’s why we’re bringing in Eli Schwartz, author of Product-Led SEO, for a no-BS fireside chat on the gap between ideal SEO and real SEO. We’ll cover: ✅ The myths & realities of modern SEO ✅ How brands should rethink their search strategies ✅ What’s actually working in SEO right now If you care about search, content, or growth, you don’t want to miss this. 📅 Save your spot for February 11th Have a question? Share it below. https://lnkd.in/gj4Nb6m4

Interviews are crucial when scaling founder-led content. 🌟 By using AirOps' knowledge base, Will Leatherman explained how teams can manage client interviews, briefs and research to produce great content fast. Missed the session? Watch the full recording here! 🎥 https://lnkd.in/eAeVs2pp

We've found reasoning models like o1 excel at content brief creation, outline planning, and strategy. Now we've added the model everyone is talking about -- DeepSeek AI. Want to try it? Reach out to learn more about how AI-first content marketing teams are using AI to orchestrate their workflows. #ai #marketing #content

You know your founder should be posting more, but how? 🤔 And what if you could 5x your leads from social? 👀 In a few days, we’ll chat with Will Leatherman, founder of Catalyst, to reveal all the secrets behind founder-led content as a growth engine. You’ll learn: 🧠 How to craft content that vibes with your audience 🎙️ An interview-to-content system that scales production 🚀 The role of AI-powered workflows in enhancing authenticity at scale ❓ Key takeaways from Will’s actual, real-world experience with founders It's time you did this. Here's that ever-so-important signup link: https://lu.ma/ecgoccy1