Alma

Our newest campaign for McDonald's announces the launch of its new Dulce de Leche Frappé. Celebrating the nuances of language and culture, we put the spotlight on actor Iñaki Godoy to explore the many ways to say dulce de leche.   Congrats to our alma teams and partners at BODEN Agency, Loud And Live and Navigation Blvd at Canvas Worldwide for another insightful campaign for one of America’s most iconic brands.

We’re thrilled to announce that our very own Jorge Murillo has been elevated to Co-Chief Creative Officer! 🎉   For 16 years, Jorge's visionary creativity has helped shape alma’s success, most recently by playing a pivotal role in bringing our vision as the ungeneral agency to life.   In his new role, Jorge will report to alma’s longtime Co-President & CCO, Alvar Suñol, and will steer creative direction for our partners at McDonald's and Molson Coors Beverage Company. His mission? To continue driving bold, culturally relevant work that speaks to America’s modern audience—a dynamic tapestry of cultures, languages, accents and identities.   We’re incredibly proud of Jorge’s journey with alma and excited to see the impact he’ll make in this new chapter. The future is bright. ¡Vamos! 🌟 Check out LBBonline - Little Black Book's latest coverage for more details: https://lnkd.in/dUthbEvR

The Festival Internacional El Ojo de Iberoamérica wrapped up today, and we’re honored to have received 11 awards including four gold, three silver and four bronze across our work for Change the Ref, Sharp Dentistry, and Memorial Sloan Kettering Cancer Center. With these wins, alma was also named Best U.S. Agency, earned Best U.S. Idea for Change the Ref's Wrong Candidates, and our CCO Alvar Suñol was named U.S. Creative of the Year. 🤩   Finally, a special shoutout to our Change the Ref partners, who earned the title of the U.S. Client of the Year. ❤️   A huge thank you to the El Ojo jury for this recognition of creative excellence, and a bigger congratulations to our teams and partners for bringing these campaigns to life.   Check out more from the festival at the link below.   https://lnkd.in/erpwQytr

We’re excited to debut our first Holiday campaign for Kroger done alongside our partners and friends at adam&eveDDB US. As an addition to the brand’s “The Case of the Disappearing Food,” our Hispanic spot, called “The Gift of Teaching," shows how nothing stops us when it comes to passing down our family's favorite recipes and traditions.   Read more about the work and watch the heartwarming campaign at the link below.   https://lnkd.in/gsX686zN

We’re excited to share alma has 13 Finalists at this year’s Festival Internacional El Ojo de Iberoamérica, earning recognition for work with Change the Ref, Sharp Dentistry and Memorial Sloan Kettering Cancer Center. Congratulations to our teams and partners, and a special shoutout to our Change the Ref and Sharp Dentistry teams for also being Finalists for Best U.S. Idea. 🥂   Check out all the Finalists at the link below, and stay tuned this week as the festival announces official winners at the live ceremony in Buenos Aires. 🏆 ⭐️   https://lnkd.in/gVvxWBXD

We’re thrilled to congratulate our own Ana Bermudez for being recognized on the 2024 ADWEEK 50. 🙌  Ana’s inclusion marks the agency’s fourth year in a row being featured on this inspiring list, and we couldn’t be more proud to see her accomplishments with ungeneral make a difference, and earn a spot among other innovative industry leaders.    Congrats, Ana! ⭐️   Check out her write up and the full list: https://lnkd.in/ehMnTKJD

We recently recruited two new ungeneral souls to join our growing team in Miami! Join us in giving a warm welcome to Sheska and Santiago, who'll be working across our Creative and Digital departments. ⭐️ Check out the Q&A below to get to know a little more about them and what makes them ungeneral.👇

We're excited to share we've received 9 awards at this year's FIAP - Festival Iberoamericano de la Creatividad across our work with Memorial Sloan Kettering Cancer Center, Change the Ref and PepsiCo. 👏 Congrats to all of our teams and partners, and many thanks to the FIAP judges for these honors. Check out all the winners here: https://lnkd.in/eSa5Ppkb

Latino dads and Big Macs are a thing. So, we wanted to have some fun with them and their favorite sandwich to promote the launch of McDonald's Chicken Big Mac. With the use of hidden cameras, we captured dads’ authentic reactions when their beloved Big Macs were swapped out for the Chicken Big Mac by their kids, and the conversation when they tried to convince them the Chicken Big Mac is not NOT a Big Mac...😉    Congrats to our alma team and partners at Loud And Live, BODEN Agency and Navigation Blvd for bringing this campaign together around the perfect insight. ⭐️ 🍔 Watch the full spot below. 👇

We brought home eight trophies from this year’s LIA - London International Awards, earning two gold, four silver and two bronze awards across Change the Ref, PepsiCo and Sharp Dentistry. 🥂⭐️ We’re also incredibly proud of our short film, Late, done in partnership with Memorial Sloan Kettering Cancer Center, which was recognized as a Finalist in TV/Cinema and Health & Wellness. 🤩 🎥 Congratulations to our team and partners! Check out all the winners from this year’s festival at the link below.    https://lnkd.in/gG2rTxnE