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Ever wondered about the difference between color models? Let’s clear it up. If you’re working with digital assets, save your files in RGB—it’s optimized for screens, so your colors pop just right. But if it’s going to print, you’ll want to switch to CMYK, or you might end up with colors that look like they’ve been through a bad Instagram filter. And if you’re scratching your head over all the print and direct mail jargon, don’t worry—we’ve got a handy guide to break down the basics and make you sound like a pro. Dive into our guide to print and direct mail terminology here: https://bit.ly/4hzpTmd #DirectMail #PrintMarketing #Marketing

QR codes have been around for quite some time, but many people are only now discovering what "QR" actually stands for. Read more about QR codes and how to use them effectively in print and direct mail marketing. https://hubs.ly/Q02L6F1F0

Good customer service and positive experiences with your brand are the most powerful drivers of word-of-mouth marketing. Read 6 Ways to Encourage Positive Word-of-Mouth About Your Business: https://hubs.ly/Q02HFB3G0 #Marketing #WordOfMouth #MarketingTips

Should you use AI when marketing your business? Picture AI as your personal writing assistant that can help you speed up your tasks. It can draft emails, create catchy marketing phrases, and produce house or product descriptions from your input. Read An Introduction to AI for Your Business here: https://hubs.ly/Q02HFBdM0 #Marketing #AI #AIWriting

This is why direct mail is still a top-performing marketing channel. Don't underestimate the power of tangible marketing! Check out our tips for creating direct mail campaigns to generate more leads. Read 6 Ways to Utilize Direct Mail for Acquisition here: https://hubs.ly/Q02HFC210 #Marketing #RealEstate #SmallBusinesses

Do you incorporate content marketing into your strategy? Content marketing involves consistently creating and sharing relevant content to attract and retain your audience. This approach builds trust, enhances brand awareness, and fosters customer loyalty, ultimately driving leads and closing deals. Check out our tips on content marketing and learn how it can help you get a strong return on investment this summer. https://hubs.ly/Q02HFDxf0 #Marketing #ContentMarketing #RealEstate #HomeServices

Did you know that 42% of recipients actually read or scan direct mail pieces? In comparison, the average open rate for real estate marketing emails is around 34.91%. Direct mail might just give you that extra edge in reaching your potential clients! Check out these 10 surprising direct mail statistics: https://hubs.ly/Q02HFBcn0 #Marketing #RealEstate #DirectMail #Franchise

You may think direct mail can’t keep up with digital forms of marketing, but the numbers tell a different story. Read 10 Winning Direct Mail Statistics here: https://hubs.ly/Q02HFz940 #MarketingStatistics #DirectMail

In the past, it was notoriously difficult to track the effectiveness of a direct mail campaign. (You can’t track “open rates” like with email.) However, by including a QR code that links to a specific landing page, you can track how effective your campaign is by counting how many people access the landing page or scan the QR code. QR codes can do this and so much more for your direct mail campaigns. Read more here: https://bit.ly/3Ku7xnm

Good customer service and positive experiences with your brand are the most powerful drivers of word-of-mouth marketing. Read 6 Ways to Encourage Positive Word-of-Mouth About Your Business: https://bit.ly/4aaZFSo #Marketing #WordOfMouth #MarketingTips