AMC Global

Launching a new product is a pivotal moment for any brand—but here’s the catch: having a great product isn’t enough. What truly sets successful launches apart is how quickly brands can understand consumer reactions as soon as the product hits the shelves. ✨ With product lifecycles shrinking and competition intensifying, capturing real-time insights has never been more crucial. The brands that excel in this area are the ones that can pivot quickly, tweak strategies on the fly, and stay ahead in an increasingly competitive market. AMC Global’s ResponseCash® PFU™ is the game-changer that helps brands cut through the noise with real-time insights from actual buyers who can tell you exactly how they feel. Learn more: https://hubs.la/Q037NxhP0 #ProductLaunch #Insights #ConsumerBehavior #MRX #MarketResearch #ConsumerInsights #CPG

In January, we saw some interesting backlash against the #DryJanuary movement—not only from the alcohol beverage industry, but from consumers themselves.🥂 Some consumers expressed frustration with the month-long trend of alcohol abstinence, arguing that it feels forced or impractical, and doesn’t align with their social or lifestyle habits. This may reflect a growing skepticism about the trend and its relevance to people’s lives. Learn more: https://hubs.la/Q036PK9Q0 #MRX #ConsumerBehavior #MarketResearch #Insights #BrandStrategy

Tomorrow! Erin Russeck, Chief Research Officer at AMC Global, is part of a panel of industry experts at the Category Management Annual Conference in San Antonio. Erin will be presenting in “From Cart to Counter: Enhancing the Front End Experience” on the Main Stage. Learn more: https://hubs.la/Q036PK480 #MRX #MarketResearch #CatMan #Insights #BrandStrategy #FutureofRetail

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Tomorrow at the QRCA Conference! Our Vice President of Qualitative Research, Ashley D'Annunzio, will present in the session “From Bias to Brilliance: Building Inclusive Teams for Greater Business Impact” which will explore the findings from the Insights Career Network’s recent Hiring Study, shedding light on how traditional hiring practices—such as focusing on “culture fit” and relying on biased networks—can stifle diversity and limit team performance. Ashley will team up with Lori Walker, Kai Fuentes from Ebony Marketing Systems, and Iris Yim from Sparkle Insights, Inc. in the Professional Development track to present work from Women In Research (WIRe) and the Insights Career Network (ICN). Learn more: https://hubs.la/Q0360PlP0 #QRCA2025 #MRX #MarketResearch #WomeninResearch #Insights #Inclusion

Erin Russeck, Chief Research Officer at AMC Global, is part of a panel of industry experts at the Category Management Annual Conference in San Antonio next week. Erin will be presenting in “From Cart to Counter: Enhancing the Front End Experience” on the Main Stage Tuesday, February 18th. Learn more: https://hubs.la/Q0360xF80 #MRX #MarketResearch #CatMan #Insights #BrandStrategy #FutureofRetail

AMC Global is excited to participate in the Category Management Annual Conference, happening February 16-19 in San Antonio, Texas. We look forward to joining professionals from across the sector to share expertise, discuss emerging trends, and contribute to impactful conversations shaping the future of retail. Erin Russeck, Chief Research Officer here at AMC Global, will be part of a panel of industry experts presenting “From Cart to Counter: Enhancing the Front End Experience” on the Main Stage Tuesday, February 18th. Learn more: https://hubs.la/Q035tMH_0 #MRX #MarketResearch #CatMan #Insights #BrandStrategy #FutureofRetail

AI’s most useful role for our industry is in assisting human researchers to connect the dots and interpret data meaningfully. The future of insights will be defined by a harmonious partnership between AI’s capabilities and the human touch, enabling deeper, more impactful connections with consumers and driving business growth. Learn more: https://hubs.la/Q035jCQy0 #MRX #MarketResearch #Insights #Innovation #AI #BrandStrategy

The QRCA is hosting its Annual Conference from February 11 to 14 in Philadelphia. On Thursday, February 13th, at 2:30pm our Vice President of Qualitative Research, Ashley D'Annunzio, will team up with 🟣 Lori Walker, MMR, Kai K. Fuentes from Ebony Marketing Systems, and Iris Yim from Sparkle Insights, Inc. in the Professional Development track to present work from Women In Research (WIRe) and the Insights Career Network (ICN). The session “From Bias to Brilliance: Building Inclusive Teams for Greater Business Impact” will explore the findings from the ICN’s recent Hiring Study, shedding light on how traditional hiring practices—such as focusing on “culture fit” and relying on biased networks—can stifle diversity and limit team performance. https://hubs.la/Q0353YH_0 #QRCA2025 #MRX #MarketResearch #WomeninResearch #Insights #Inclusion

"Dry January" is coming to a close today — many used this month to take a break from alcohol as we enter the new year. However, we saw an interesting backlash against this popular trend—both from the alcohol industry and consumers. 🍸 Read our new blog, "The Backlash Against Dry January," to find out more: https://lnkd.in/gYwsaUpT #DryJanuary #ConsumerTrends #BeverageIndustry