American Marketing Association

New Year’s Poll for Marketers! 🎉

Who’s Driving AI in Marketing? It’s not who you’d expect. A new survey from Lightricks and the American Marketing Association reveals that AI adoption in marketing is being driven by executives—which may challenge conventional thinking. Discover how this shift is redefining the adoption of cutting-edge technology.  Learn more and get the report: https://lnkd.in/eRBqQJG5 #Sponsored by Lightricks

The best infographics transform dense data, facts, or timelines into clear, easily digestible visual designs that are a delight to look at. This discipline combines skills in design, illustration, and animation with an eye for key data. For inspiration, check out Creative Bloq's compilation of 63 of the best infographics, showcasing outstanding examples that set the standard for effective visual communication! 👉 https://bit.ly/2w3iyFY #Infographic #Design #DataVisualization

You’ve mastered holiday campaigns for your clients, now it’s time to treat yourself. Give yourself the gift of growth this holiday season — join AMA today! 🎁 Unwrap exclusive AMA benefits ➡️ https://bit.ly/41e8fin #AMAMembership #MarketingCommunity

Why Representation in Marketing Matters: The 2021 State of Representation in Marketing study conducted by Sonia Thompson (HubSpot) found that 74% of consumers are more likely to buy from and engage with a brand when they see themselves represented in its visual imagery. Read more 👉 https://bit.ly/3DuZgzc...

A personalized email can make your customers feel special, but it does more than that. Read more in this article from Intuit Mailchimp: https://bit.ly/3BuRGEl Join us for an interactive virtual training on January 28, 2025, from 10:00 a.m. – Noon CT, where you'll learn proven strategies to transform your email campaigns into revenue-driving powerhouses! 👉 https://bit.ly/41GkaWs

AI and automation tools are helping brands meet customer expectations faster and more efficiently than ever before. And consumers are welcoming the move. According to a Sprout Social, Inc. Q1 2024 Pulse Survey of 2,000 consumers across the US and UK, 75% say they’re comfortable with brands using AI and automated technology to deliver faster customer service on social. Read more ➡️ https://lnkd.in/gPNKTaGx #CustomerService #CustomerCare

Research shows that buyers are willing to pay more for products created by sellers who enjoy their work. In a study published in the Journal of Marketing, it was found that only 1% of sellers on peer-to-peer marketplaces like Etsy and Fiverr mention their production enjoyment. However, this simple acknowledgment can significantly influence buyer behavior. Here are some key takeaways: - Signaling Enjoyment: When sellers express enjoyment in their bios or product descriptions, buyers perceive their products as higher quality, leading to increased interest and willingness to pay. - Pricing Decisions: Interestingly, sellers tend to charge less for items they love making, despite buyers valuing these products more. This may be because the joy of creation compensates them for their work. - Skill Matters: This effect is most pronounced for high-skill products. In cases where production is automated, the impact of signaling enjoyment diminishes. For sellers, mentioning your enjoyment in your work can attract more customers and potentially increase your sales. So, don’t hesitate to share your passion—it can make a big difference! Read the full Scholarly Insights article here 👉 https://lnkd.in/eAJhJ6Zh #Marketing #Ecommerce #SellerTips #BusinessStrategy #PeerToPeerMarketplace

To successfully craft a social media risk management approach, you’ll need to understand what types of risks exist. Sprout Social, Inc. examines some common issues here 👉 https://bit.ly/3ZJIUug #RiskManagement #CrisisComms

“The higher up you go, the more responsibility you have, the fewer answers you should have. When you have all the answers, you immediately close off your world. So, don’t have all the answers. Instead, be curious, find out more, learn from others, and be open to any and all alternative ideas. You will see incredible answers come forth that you never could have imagined by yourself.” - Executive coach Nils Vinje's, founder of B2B Leaders Academy, advice to his clients on being an inclusive leader. Promote continuous improvement, spark creative thinking and encourage calculated business risks with these 5 tips from The Diversity Movement (article written by Donald Thompson, CDE®) ⬇️ https://lnkd.in/dKPrHM_s #InclusiveLeadership